100% Organic Cotton
With organic cotton we reduce our environmental impact from the very first step in the process of making a pair of jeans.
In contrast to organic cotton, conventional cotton accounts for 25% of the global use of artificial pesticides, but covers only 3% of the farm land. To obtain one kilo of conventional cotton requires the same amount of synthetic fertilizers, pesticides and biocides.
Since clean dry denim fabric is one of the cornerstones of Nudie Jeans, why would we use anything but clean cotton to produce it? In fact, all our cotton garments originate from certified organic farming.
Organic cotton is grown without any toxic chemicals or genetically modified seeds. It has a low impact on the environment. Organic production leaves the soil useful for other crops to supplement farmer’s food and income. It is beneficial for biodiversity. In contrast, conventional cotton is a chemical-intensive process. These chemicals have a tremendous negative effect on air, water, and soil. As they are among the most toxic substances around, they also have a huge impact on people’s health in cotton-growing areas.
"What to choose is a no-brainer. It’s really about common sense."
– Joakim Levin, CEO Nudie Jeans
And there are more benefits. No artificial pesticides or fertilizers mean no energy consumption to produce those substances. Organic cotton is rain-fed to large parts, meaning less irrigation and less strain on already water-scarce areas. With all these facts on hand, it is a mystery why less than 1% of all cotton produced worldwide is organic.
Organic cotton is grown without any toxic chemicals or genetically modified seeds. It has a low impact on the environment.
Organic Cotton vs Conventionally Grown Cotton
A life cycle analysis comparing organic cotton with conventionally grown cotton made by Textile Exchange in 2014 shows that organic cotton has a 46% reduced global warming potential, 70% less acidification potential, 26% reduced eutrophication potential (soil erosion), 91% reduced blue water consumption and 62% reduced primary energy demand.
Nudie Jeans only uses organic cotton. Choosing organic cotton means that we reduce our environmental impact from the very first step in the process of making a pair of jeans. Organic cotton is grown without any artificial fertilizers, pesticides or genetically modified seeds. Organic farming methods eliminate the risks associated with hazardous chemicals used in conventional cotton farming. This is not only important for the people working on the fields but also for the soil as it is not contaminated by toxic pesticides. Cotton is a highly water intensive crop, but by supporting small-scale organic cotton producers and methods for more effective irrigation, saving water is possible. Around 85% of the organic cotton used for Nudie Jeans products is sourced from Turkey, and our second largest sourcing country for cotton is India. We have visited cotton fields where our cotton grows in both Turkey and India as a part of our traceability work and for our interest in learning more about the raw material.
Of the organic cotton we use, the cotton sourced from Chetna Coalition is also Fair Trade. This means we have both the positive aspects of organic cotton and the Fairtrade system that guarantees fair working conditions and correct payment to the farmers for their cotton.
Using recycled cotton is a great way to decrease our environmental impact, as cotton is a resource intensive crop to grow. We are using recycled cotton in our Rebirth collection, where the denim was made with 20% recycled cotton, originating from our own collected post-consumer Nudie Jeans. We have also released a number of T-shirts made with post-consumer recycled cotton from externally collected garments.
Recycled cotton is a great way to decrease our environmental impact.