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/ Production Part 5


Knowing your products is a key for achieving supply chain transparency.

For Nudie Jeans, transparency is a key part of the sustainability work. We believe that only by knowing all steps, from the trims to the stitching processes and everything in between, will we be able to address non-compliances and take responsibility in our supply chain.

The Production Guide is an essential tool in which we present our production chain online. The information is visually displayed on our website where you can click on the products and receive detailed information about the production premises. The Production Guide is updated four times a year according to the season presented in the Repair Shops. In the Production Guide we also publish information on audit procedures, materials, transportation, audit summaries and general supplier info. We put a lot of effort into keeping the supply chain as short and tight as possible, where we have mapped all suppliers and subcontractors working with our products, including sewing, laundry, packing and printing. The raw material suppliers are mentioned with links to their websites.

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The only constant is change. We work with a number of organizations to improve our skills in the field of social and environmental sustainability. To reach our goals to take responsibility for our impact, we cannot work alone. Collaboration is essential to smaller businesses. That is why we are open to collaborations with other brands, NGO´s, industry initiatives and other stakeholders.

Fair Wear Foundation

We have been members of Fair Wear Foundation (FWF) since 2009.

Nudie Jeans fulfils most of FWF’s management system requirements and goes beyond some of them. About 50 % of Nudie Jeans’ total purchasing volume is sourced from low-risk countries such as Italy and Portugal.

Together with factories audited by FWF teams in Tunisia, Turkey and India, we have monitored nearly 100% of the 2018 purchasing volume and therefore meet the FWF’s monitoring threshold. In addition, we also conducted audits in Portugal and Italy with an independent auditor. A stable relationship with suppliers gives us a strong basis for effectively monitoring working conditions. We are an active member of the living wage Incubator where chosen FWF brands work with the challenges around implementing a living wage. The latest Brand Performance Report and social report is available on Nudie Jeans website, as well as on the FWF website. Nudie Jeans has been in the “Leader” category for six years in a row, since 2014.

Textile Exchange

We have been a member of Textile Exchange since 2009. Textile Exchange is a global non-profit organization that works to make the textile industry more sustainable. Textile Exchange inspires and equips people to accelerate sustainable practices in the textile value chain. The organization focuses on minimizing the harmful impact of the global textile industry and maximizing its positive effects.

Chetna Coalition

The Chetna Coalition is a network of brands, suppliers, and producers with a mutual interest in collaboration on organic cotton growing. Chetna Coalition´s primary level of impact is economic sustainability, with a focus on the drivers of shared value. The top priority is to secure and improve the economic sustainability of the Farmer Producer Organization and raw material producer community growing the cotton. By communicating the demand, through pre-booking and prepaying of cotton, to the farmers within Chetna Organic, the farmers get the possibility to plan their farming and secure their income.

Fair Trade

By growing organic and Fairtrade certified cotton, farmers can actually sell their cotton at a higher price than the global market price for conventional cotton. By selling the cotton as Fairtrade, the farmers receive a Fairtrade Premium, to invest in their communities, building schools, roads and health care facilities. The premium is paid with license fees from sold Fairtrade garments. Of the organic cotton we use, the cotton sourced from Chetna Coalition is also Fairtrade certified. This means we have both the positive aspects of organic cotton and the Fairtrade system that guarantees fair working conditions and correct payment to the farmers for their cotton.