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Production Part 5


Knowing your products is a key for achieving supply chain transparency.

There’s no sustainability without transparency – The Transparency Pledge

At Nudie Jeans we strive to be as transparent as possible on how our products are made. We were early on with the launch of our Productionguide in 2013 and we are currently working on a customer friendly way of providing more detailed info on each product. In the meantime, We support the Transparency Pledge by having a full list of all our suppliers available for download on our website.


The Apparel and Footwear Supply Chain Transparency Pledge is an initiative by nine global trade unions and human rights organizations. The initiative was developed to promote deeper and wider transparency in supply chains by getting companies to publish information about the factories in the manufacturing phase of their supply chains.For Nudie Jeans, transparency is a key part of the sustainability work. We believe that only by knowing all steps, from the cotton fields, the fabric process, the trims and laundries to the stitching processes all the steps in between, we will be able to address non-compliances and take responsibility in our supply chain. We have full transparency, meaning we have made a visit at the suppliers, for 69% of the suppliers in our supply chain.

The Production Guide is an essential tool in which we present our supply chain online. The information is visually displayed on our website where you can click on the products and receive detailed information about the production premises and how they are connected. The Production Guide is updated four times a year according to the season presented in the Repair Shops. In the Production Guide we also publish information on audit procedures, materials, transportation, audit summaries and general supplier info. We put a lot of effort into keeping the supply chain as short and tight as possible, where we have mapped all suppliers and subcontractors working with our products, including sewing, laundry, packing and printing. The raw material suppliers are mentioned with links to their websites.

We are now working on improving the product transparency, the result will be shown at the product page at There can be suppliers appearing in the full supplier list that are not yet presented in the production guide, the reason is in most cases that we just started production there or that we have not yet made a visit or social audit at that supplier yet.


The only constant changes. We work with a number of organizations to improve our skills in the field of social and environmental sustainability. To reach our goals to take responsibility for our impact, we cannot work alone. Collaboration is essential to smaller businesses. That is why we are open to collaborations with other brands, NGOs, industry initiatives, and other stakeholders.

Fair Wear Foundation

We have been members of Fair Wear Foundation (FWF) since 2009. We have been an active member of the living wage Incubator, where selected FWF brands work with challenges related to implementing a living wage. The latest Brand Performance Check is available on Nudie Jeans’ website, as well as on the FWF website. Nudie Jeans has been in the “Leader” category for six years in a row, since 2014.

Textile Exchange

We have been a member of Textile Exchange since 2009. Textile Exchange is a global non-profit organization that works to make the textile industry more sustainable. Textile Exchange inspires and equips people to accelerate sustainable practices in the textile value chain. The organization focuses on minimizing the harmful impact of the global textile industry and maximizing its positive effects.

Swedish Textile Initiative for Climate Action

The purpose of the Swedish Textile Initiative for Climate Action (STICA) is to support the apparel and textile industries and their stakeholders in the Nordic region to, at a minimum, reduce greenhouse gases in line with 1.5C of warming, as outlined by the United Nations Framework on Climate Change and the Paris Agreement.


Since 2015, we been a member of Kemikaliegruppen (The Chemical Group) at the Research Institutes of Sweden (RISE). It is a platform for chemical knowledge in the textile production chain, for staying updated on chemical legislation and regulations, for communicating chemical requirements to our suppliers and for responding to questions from the media and consumers on this issue. We meet four times annually and share experiences and knowledge with other brands, NGOs, experts in the field, and authorities.

Chetna Coalition

The Chetna Coalition is a network of brands, suppliers, and producers with a mutual interest in collaboration on organic cotton growing. Chetna Coalition´s primary level of impact is economic sustainability, with a focus on the drivers of shared value. The top priority is to secure and improve the economic sustainability of the Farmer Producer Organization and the raw material producer community growing the cotton. By communicating the demand, through pre-booking and prepaying of cotton, to the farmers within Chetna Organic, the farmers get the possibility to plan their farming and secure their income. Through our purchase of organic cotton via Chetna Organic we also support the work of Fairtrade foundation.

Fair Trade

By growing organic and Fairtrade certified cotton, farmers can actually sell their cotton at a higher price than the global market price for conventional cotton. By selling cotton as Fairtrade, the farmers receive a Fairtrade Premium, to invest in their communities, building schools, roads, and health care facilities. The premium is paid with license fees from sold Fairtrade garments. Of the organic cotton we use, the cotton sourced from Chetna Coalition is also Fairtrade certified. This means we have both the positive aspects of organic cotton and the Fairtrade system that guarantees fair working conditions and correct payment to the farmers for their cotton.