Nudie Jeans is a love child of passed-down jeans, blue-collar mentality, and rock 'n roll aesthetics. We are a product of industrialization and the popularization of denim, which made jeans accessible to anyone, turning denim into the fabric of the subcultures we love. But, we are just as much a reaction to it. So, we emphasize the value of the raw material, the fabric and garment, and the worker who made it.
The art of denim is a tribute to craftsmanship, be it the process of weaving or wearing denim. We explore textures, indigo patterns, and the finesse behind repairs. This collection features iconic garments worn by childhood heroes and workers; everyday clothes for all occasions. It is a tribute to the worker and the skills and knowledge they possess – this one is about the art that is denim.