We care about our product. How it is made and the people involved in making it.
We get new styles & washes every week. Check back often to be sure you don't miss anything.
The focus is on the craftmanship and the details and we added a selvage kilt to tie it all together.
Backbone dovetails perfectly with Nudie Jeans’ dry denims in terms of simplicity and sustainability.
Extending the life of your jeans is an easy task. Get the repair kit and let us show you how to do it.
In 2006 we announced a main goal: a 100% organic denim collection. During 2012 it was reached.
In November last year, Brooklyn’s finest, Lucius, paid us a visit at the Soho Repair Shop.
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