We care about our product. How it is made and the people involved in making it.
Everyone who participates in the manufacturing of our clothes should have a wage enough to live on.
We get new styles & washes every week. Check back often to be sure you don't miss anything.
The Backbone concept dovetails perfectly with Nudie Jeans’ dry denims in terms of simplicity and sustainability.
Extending the life of your favourite pair is a fairly easy task. Get the repair kit and let us show you how to do it.
In 2006 we announced a main future goal: a 100% organic denim collection. During 2012 it was finally reached.
Ida Toll spends her days at the headquarters, designing stores and doing secret little recycling projects.
Breaking in a pair of dry jeans is a journey lasting six months, at least! Start your journey here!