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The Empowerment Challenge (closed)

Thanks for all the great contributions, we will start the work of selecting the winners soon.

All contributions will be displayed at our webpage 1st of June.

Post Recycle Dry - The Movie

Old worn-out Nudie Jeans have been cut into pieces and recycled into new denim. Watch the movie to see how it is done.

Responsible production

We work together with only a handful of partners, all of whom are required to comply with our code of conduct.

Organic Cotton

For Nudie Jeans, organic cotton is not just a seasonal fashion trend. Our long term goal is to use exclusively organic cotton.

Wearing & washing

Breaking in a pair of dry jeans is a journey lasting six months. The outcome depends on how you travel.

Good environmental choice

Nudie Jeans has achieved the Swedish Eco label “Good Environmental Choice” for all our second hand jeans.

Latest news

  • 3 hours ago: If u're around the streets of Gbg this saturday, you should deffo come by our concept store! Hot dogs, refreshing beverages & great music! http://nj.io/tIhP
  • 23 hours ago: This is how it went down last week when our Stockholm store turned 5. The band is Tiger Bell, you will hear about them in the future. http://nj.io/XNup
  • Yesterday: CCTV Sessions is back. THE SHY LIPS will play this sat in gothenburg. Will be online soon. http://nj.io/xJSc
  • 2 days ago:     Nudie Jeans Co' is wavin' over Gothenburg this lovely morning.
  • 4 days ago: CCTV is back! We are staring up our 2012 session with a brand new up and coming band. More info coming soon! http://nj.io/SYv5
  • 4 days ago: Summer is just around the corner ! Maybe its time to fill up your wardrobe. Why not get this nice roundneck stripe tee fore every occasion. http://nj.io/WGbs
  • 1 week ago: Congratulation to our Neighbour Norway on their national day! Maybe celebrate by getting a new pair of dry jeans? http://nj.io/c3fv
  • 1 week ago: A new video from Bye Bye Bicycle, a band from gothenburg that we really like. http://nj.io/Yuhl
  • More...

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Store Locator

Find a Nudie Jeans retailer near you.

Fit Guide

From tight to loose. Here are the Nudie Jeans fits. Spin them around and compare look and measurements. Visit Fit Guide

Your jeans go
where you go.
They live your lifestyle.
They get abrasions
and scars.
And they bleed.
Just like you.

We work with a number of organisations to ensure that our requirements regarding working conditions and environmental issues are fulfilled. Read more