The Curse of The Little Bastard
The Nudie Jeans
Spring 2015 Collection
In the 50’s, Marlon Brando and James Dean embodied teenage resistance, and were seen as a threat to society. Lonely and rebellious, clad in denim, plain t-shirt and a leather jacket, they made these garments the uniform for generations to come.
The Nudie Jeans Spring 2015 Collection is an homage to the cradle of denim and the rebels of today and yesterday. Staple garments like t-shirts with wider silhouettes, leather and denim jackets, varsity jackets and Catalina jackets. We also present a bunch of new slim fit selvage denim options.
The cradle-to-cradle design applies to the urban environment today as much as it did back in the day. It fits perfectly with the Nudie Jeans Eco-Cycle philosophy – wear your favorites, love them, repair them when they need and make them personal.
Simple and handsome style made in smooth black goat nappa. Center front is closed with painted metal logo buttons that will get great patina with time. Narrow fit. Made in India. BUY
My story: Maria Erixon
Our Creative Director tells the story of how it all began. From growing up in a little town in rural Sweden, holding on to dreams, to where we are today. Read more
No matter how your jeans look like at this moment they all started out as a dry piece of denim. For some it’s a hassle or the reason why their couch has shades of blue in it and for others and ourselves it’s the essence of denim and wearing jeans. Start your journey here!
From tight to regular. Here are the Nudie Jeans fits. Spin them around and compare look and measurements. Visit Fit Guide
We take a great interest in where and how the Nudie Jeans collection is produced. See for yourself in the Production Guide
- Feb 04: 안녕하세요 한국 We're happy to announce that we now ship to South Korea.
- Feb 03: We are proud to present Lamino by Nudie Jeans: A tribute to sustainable design. nj.io/SEMk
- Jan 23: Career opportunities! We are hiring in London, Oslo and Stockholm. nj.io/Ir1c
- Jan 21: Hej Sverige - vi söker folk till Sales Support på vårt huvudkontor i Göteborg. nj.io/V5MY
- Dec 26: The Sale is on! Heaps of great denim, shirts, sweaters, jackets and tees. Get your favorites now! nj.io/V9Ng
- Oct 26: Job openings - Nudie Jeans Repair Shop Soho, London. nj.io/lq6x
- Oct 19: There's still a bit of weekend left! And there's still a few hours left of free shipping shopping. Check out the new arrivals and get free shipping. nj.io/LTv9
- Sep 18: Stonemasonry; ideal trade for breaking in denim. Check out Grim Tim Stone Mason Replica in you’ll be convinced too. Limited edition of 300 pairs. nj.io/bV04
Your jeans go
where you go.
They live your lifestyle.
They get abrasions
And they bleed.
Just like you.
Backbone: Everyday Essentials – All day, every day
Our Backbone collection contain the everyday garments. T-shirts, boxers and briefs, tank tops, sweaters and quarter-sleeve tees. All these garments are made with Fairtrade certified, 100% organic cotton. The Backbone collection is right up the same alley as our views on responsibility and sustainability, and the garments fit perfect with our denim range. Head over to the Online Shop. Head over to the Online Shop.
Something for everyone
There are colleges that will accept you. We’re talking about our Backbone college sweaters. Check out our plain collage sweaters and the rest of our Backbone collection.BUY
Plain & Simple
The white tee is one of the best friends to a pair of jeans. This look is classic, in every sense of the word. Check out our plain tees and the rest of our Backbone collection.BUY
All Jeans Start Out Dry
The smell of dry denim is the smell of true craftsmanship. From the harvesting of the cotton to the finished product. Start your journey here
The Arduous Journey
Breaking in dry denim takes at least 6 months. It’s how you travel that gives the garment character and attitude. Read more here
Repair & take care of the things you love
No jeans last forever, but a little TLC can extend the life of your favorite pair. We offer free repairs on all Nudie Jeans. Read more
Give your denim new life
Throwaway and jeans are not words that belong together. We find new use for worn out jeans. Read more
Some things last a long time
You can repair your denim over and again, but it won’t last forever. The fiber can still be recycled though. Read more
Nudie Jeans Moodboard
This mood board is a celebration of accidentism, or the Happy Coincidence Philosophy.
This is my vision and perspective on indigo, denim and the culture surrounding it.
Check out the moodboard here.