Nudie Jeans – The Naked Truth About Denim

Backbone

All garments are made from Fairtrade certified organic cotton, and come in recycled paper packaging.. Continue

Thanks for all the great contributions, we will start the work of selecting the winners soon.

All contributions will be displayed at our webpage 1^st of June.

Old worn-out Nudie Jeans have been cut into pieces and recycled into new denim. Watch the movie to see how it is done.

We work together with only a handful of partners, all of whom are required to comply with our code of conduct.

For Nudie Jeans, organic cotton is not just a seasonal fashion trend. Our long term goal is to use exclusively organic cotton.

Breaking in a pair of dry jeans is a journey lasting six months. The outcome depends on how you travel.

Nudie Jeans has achieved the Swedish Eco label “Good Environmental Choice” for all our second hand jeans.

36 minutes ago: Congratulation to our Neighbour Norway on their national day! Maybe celebrate by getting a new pair of dry jeans? http://nj.io/c3fv
21 hours ago: A new video from Bye Bye Bicycle, a band from gothenburg that we really like. http://nj.io/Yuhl
4 days ago: Our friends in Oberhofer covers Kanye Wests "Runaway". The result? you´ll be the judge, but we like it! http://nj.io/1r3O
6 days ago: Check out our Guado Grim Tim in Esquires guide to colorful denim. http://nj.io/G4Hf
1 week ago: Yepp its true! we are 100% organic this fall! WWD picked it up a few days ago. See link. http://nj.io/D8iz
1 week ago: Contra visited us in New york. Have a little sneak peak of fw12 http://nj.io/vqAv
1 week ago: FAIR TRADE FORTNIGHT begins tomorrow in Australia. Remember that every choice matters. http://www.fairtrade.com.au/
1 week ago: Today is The Day for shooting pics. Weather is superb and The collection is The best ever!!
More...

Find a Nudie Jeans retailer near you.

From tight to loose. Here are the Nudie Jeans fits. Spin them around and compare look and measurements. Visit Fit Guide

Your jeans go
where you go.
They live your lifestyle.
They get abrasions
and scars.
And they bleed.
Just like you.

We work with a number of organisations to ensure that our requirements regarding working conditions and environmental issues are fulfilled. Read more