Nudie Jeans – The Naked Truth About Denim

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Faster than lightning

We moved to a new office last week. Want to be a fly on the wall when the product development department is moving in?. Continue

Old worn-out Nudie Jeans have been cut into pieces and recycled into new denim. Watch the movie to see how it is done.

We work together with only a handful of partners, all of whom are required to comply with our code of conduct.

For Nudie Jeans, organic cotton is not just a seasonal fashion trend. Our long term goal is to use exclusively organic cotton.

The Backbone concept dovetails perfectly with Nudie Jeans’ dry denims in terms of simplicity and sustainability.

Breaking in a pair of dry jeans is a journey lasting six months. The outcome depends on how you travel.

Nudie Jeans has achieved the Swedish Eco label “Good Environmental Choice” for all our second hand jeans.

21 hours ago: Nudie Jeans is the highest scoring denim brand. Compare how transparent, green and fair your favourite brands are. http://nj.io/ofwe
Yesterday: Gizmodo likes our Post Recycle Denim video - "It's mechanical. It's hypnotizing. It's pretty." http://nj.io/DP36
3 days ago: Hypebeast writes about Barneys NYC x Nudie Jeans “Post Recycle Dry” Denim. http://nj.io/SYra
3 days ago: Faster than lightning. A time lapse movie from when we moved to our new office. http://nj.io/2lrB
1 week ago: Are you at Bread & Butter in Berlin? Come visit us in L.O.C.K.
1 week ago: Today is the day. New office. Quite a few boxes to unpack.
2 weeks ago: Good for the Earth and your denim game - GQ puts the spotlight on Post Recycle Dry. http://nj.io/hq6h
2 weeks ago: We’re moving to a new office and can between today (Friday) and Tuesday be a bit hard to reach. For those of you that have received multiple delivery notification from our web shop this is due to the server change and we apologize for any inconvenience.
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We work with a number of organisations to ensure that our requirements regarding working conditions and environmental issues are fulfilled. Read more