We care about our product. How it is made and the people involved in making it.
Everyone who participates in the manufacturing of our clothes should have a wage enough to live on.
We get new styles & washes every week. Check back often to be sure you don't miss anything.
Backbone dovetails perfectly with Nudie Jeans’ dry denims in terms of simplicity and sustainability.
Extending the life of your jeans is an easy task. Get the repair kit and let us show you how to do it.
In 2006 we announced a main goal: a 100% organic denim collection. During 2012 it was reached.
Our friends Band of Horses came by and gave an exclusive in-store gig at Nudie Jeans House in Los Angeles.
Breaking in a pair of dry jeans is a journey lasting six months, at least! Start your journey here!