In Göteborg there is no such thing as bad weather. You learn to come prepared for whatever atmospheric curveballs get thrown at you.
Too cool for art school. Here’s classic, urban look to make you feel comfortable and look sharp at the same time. Wool and black denim, with an orange hoodie and a pre-washed denim jacket to brighten things up a bit. Remember, education is important, so we won’t suggest you drop out.
Just looking like this would probably get you inducted in the Rock and Roll Hall of Fame, if you play your cards and instrument right. The shirt made from smooth lamb nappa can easily double as a jacket. Coupled with worn in grey denim and a tee inspired by the old, well-loved band t-shirts at the bottom of every drawer, the look is complete.
Wearing dark threads doesn’t necessarily mean you have a gloomy personality. It means you’re a free-thinker, a rebel and that you know how to dress properly. The coated denim and the jean jacket will break in, fade, like a log of the months that passed. Pull up the hood and put on a beanie, in case of dreary weather.
You can tell a lot about a person from the clothes they wear. These garments all have those classic vibes of the 70s. You love music, sing in a band and of course you’re a real nice person. Worn in black jeans, the classic, light-washed denim jacket with pile lined collar coupled with a long-sleeve henley and a cosy knitted sweater.
Rebel without a pause. Classic and contemporary in every sense of the word, this look is as up-to-date today as back in 1955. Denim and leather go together like, well pretty much anything that go well together. Complete this look with a raglan for a casual appearance, or a shirt and you’ll look real sharp.
The temperature is dropping – time to layer up. Before it’s getting really cold, wearing the Vladimir sweater over your hoodie is a great way to keep the cold away. Also, it looks really cool. Pair these layers with pre-washed denim for a genuine look and feel. Have fun when combining your attire and putting it on. Now, you try it!
Denim is a mindset, the more you put on, the more attitude you acquire. Double denim might not be for everyone, but when carried correct, there’s nothing to it. Selvage denim is the core of Nudie Jeans and where it all started. Couple the double denim with a raglan for a casual look, or with a shirt and you’ll look real sharp.
You need to dress for the occasion and be prepared for sun, rain, snow and wind. When living in Göteborg you learn one thing: there is no such thing as bad weather. Here’s a perfect blend between outdoorsy and urban. The parka keeps you dry, and the selvage and dry denim keeps you looking fresh at all times.
We get new New Arrivals every week. Jeans, t-shirts and sweaters, shirts, jackets, accessories and other seasonal garments from our most recent collections. Check out the new stuff.
No matter how your jeans look like at this moment they all started out as a dry piece of denim. For some it’s a hassle or the reason why their couch has shades of blue in it and for others and ourselves it’s the essence of denim and wearing jeans. Start your journey here.
From tight to regular. Here are the Nudie Jeans fits. Spin them around and compare look and measurements. Visit Fit Guide
We take a great interest in where and how the Nudie Jeans collection is produced. See for yourself in the Production Guide
- Jul 27: The sale is over but we’re feeling generous, so we’re offering free shipping until July 31st.
- Jun 02: Jobba med oss! Vi söker AD-assistent (vik) till huvudkontoret i Göteborg. nj.io/o76C
- Mar 18: Get a job! We are hiring in Göteborg and Kungsbacka. nj.io/N1jL
- Feb 04: 안녕하세요 한국 We're happy to announce that we now ship to South Korea.
- Feb 03: We are proud to present Lamino by Nudie Jeans: A tribute to sustainable design. nj.io/SEMk
- Jan 21: Hej Sverige - vi söker folk till Sales Support på vårt huvudkontor i Göteborg. nj.io/V5MY
- Dec 26: The Sale is on! Heaps of great denim, shirts, sweaters, jackets and tees. Get your favorites now! nj.io/V9Ng
- Oct 26: Job openings - Nudie Jeans Repair Shop Soho, London. nj.io/lq6x
Your jeans go
where you go.
They live your lifestyle.
They get abrasions
And they bleed.
Just like you.
All Jeans Start Out Dry
The smell of dry denim is the smell of true craftsmanship. From the harvesting of the cotton to the finished product. Start your journey here
The Arduous Journey
Breaking in dry denim takes at least 6 months. It’s how you travel that gives the garment character and attitude. Read more here
Repair & take care of the things you love
No jeans last forever, but a little TLC can extend the life of your favorite pair. We offer free repairs on all Nudie Jeans. Read more
Give your denim new life
Throwaway and jeans are not words that belong together. We find new use for worn out jeans. Read more
Some things last a long time
You can repair your denim over and again, but it won’t last forever. The fiber can still be recycled though. Read more
Nudie Jeans Moodboard
This mood board is a celebration of accidentism, or the Happy Coincidence Philosophy.
This is my vision and perspective on indigo, denim and the culture surrounding it.
Check out the moodboard here.