It always starts with a pair of drys

No matter how your jeans look like at this moment they all started out as a dry piece of denim. For some it’s a hassle or the reason why their couch has shades of blue in it and for others and ourselves it’s the essence of denim and wearing jeans. Start your journey here.

Get In On The News First

Be the first to know about campaigns and collection launches. Subscribe to our Newsletter

Latest news

  • Jul 27: The sale is over but we’re feeling generous, so we’re offering free shipping until July 31st.
  • More...
My Story: Maria Erixon

NEW ARRIVALS

We get new New Arrivals every week. Jeans, t-shirts and sweaters, shirts, jackets, accessories and other seasonal garments from our most recent collections. Check out the new stuff.

Nudie Jeans Fall 2014 Collection

AHOY SAILOR!

Chambray shirts and sailor inspired tops; light, well worn denim, patched and mended fabrics were the inspiration that made us ponder the sea once more, and made us dream about a little faith, hope and love. The Summer 2015 Collection is blue, just like the roaring sea. It also features a new fit. Check it out.

Nudie Jeans Fit Guide

From tight to regular. Here are the Nudie Jeans fits. Spin them around and compare look and measurements. Visit Fit Guide

Nudie Fit Guide
Nudie Production Guide

Production Guide

We take a great interest in where and how the Nudie Jeans collection is produced. See for yourself in the Production Guide

Latest news

  • Jul 27: The sale is over but we’re feeling generous, so we’re offering free shipping until July 31st.
  • Jun 02: Jobba med oss! Vi söker AD-assistent (vik) till huvudkontoret i Göteborg. nj.io/o76C
  • Mar 18: Get a job! We are hiring in Göteborg and Kungsbacka. nj.io/N1jL
  • Feb 04: 안녕하세요 한국 We're happy to announce that we now ship to South Korea.
  • Feb 03: We are proud to present Lamino by Nudie Jeans: A tribute to sustainable design. nj.io/SEMk
  • Jan 21: Hej Sverige - vi söker folk till Sales Support på vårt huvudkontor i Göteborg. nj.io/V5MY
  • Dec 26: The Sale is on! Heaps of great denim, shirts, sweaters, jackets and tees. Get your favorites now! nj.io/V9Ng
  • Oct 26: Job openings - Nudie Jeans Repair Shop Soho, London. nj.io/lq6x
  • More...

Your jeans go
where you go.
They live your lifestyle.
They get abrasions
and scars.
And they bleed.
Just like you.

All jeans start out dry

All Jeans Start Out Dry

The smell of dry denim is the smell of true craftsmanship. From the harvesting of the cotton to the finished product. Start your journey here

The arduous journey

The Arduous Journey

Breaking in dry denim takes at least 6 months. It’s how you travel that gives the garment character and attitude. Read more here

Repair and take care

Repair & take care of the things you love

No jeans last forever, but a little TLC can extend the life of your favorite pair. We offer free repairs on all Nudie Jeans. Read more

Give your denim new life

Give your denim new life

Throwaway and jeans are not words that belong together. We find new use for worn out jeans. Read more

Some things last a long time

Some things last a long time

You can repair your denim over and again, but it won’t last forever. The fiber can still be recycled though. Read more

Nudie Jeans Moodboard

This mood board is a celebration of accidentism, or the Happy Coincidence Philosophy. This is my vision and perspective on indigo, denim and the culture surrounding it.
Check out the moodboard here.

Nudie Jeans Fit Guide

From tight to regular. Here are the Nudie Jeans fits. Spin them around and compare look and measurements. Visit Fit Guide

Nudie Fit Guide
Nudie Production Guide

Production Guide

We take a great interest in where and how the Nudie Jeans collection is produced. See for yourself in the Production Guide

Latest news

  • Jul 27: The sale is over but we’re feeling generous, so we’re offering free shipping until July 31st.
  • Jun 02: Jobba med oss! Vi söker AD-assistent (vik) till huvudkontoret i Göteborg. nj.io/o76C
  • Mar 18: Get a job! We are hiring in Göteborg and Kungsbacka. nj.io/N1jL
  • Feb 04: 안녕하세요 한국 We're happy to announce that we now ship to South Korea.
  • Feb 03: We are proud to present Lamino by Nudie Jeans: A tribute to sustainable design. nj.io/SEMk
  • Jan 21: Hej Sverige - vi söker folk till Sales Support på vårt huvudkontor i Göteborg. nj.io/V5MY
  • Dec 26: The Sale is on! Heaps of great denim, shirts, sweaters, jackets and tees. Get your favorites now! nj.io/V9Ng
  • Oct 26: Job openings - Nudie Jeans Repair Shop Soho, London. nj.io/lq6x
  • More...

Your jeans go
where you go.
They live your lifestyle.
They get abrasions
and scars.
And they bleed.
Just like you.


Nudie Jeans Repair Shops