User Stories: Pontus

Breaking in denim is risky business. Very risky. Pontus set out on a never ending break-in journey, but only 5 curry sauce on the lap put an end to it all.

Left a Good Job In the City: Month 2

Month 2 of Mattias' 12 month break-in journey involves ice, ATVs, fishing and a little blood. Join us as we venture out on thin ice with Mattias Goldkuhl.

Kneeling before the repair gods

No matter what type of repair you go for, it will always be sign that you love your jeans very much. Don't ever forget that repairing is caring.

The making of a Canadian Tuxedo: Month 2

Month 2 of our 12 Month Break-In Journey involves sunshine, a brand new car, hiking, road trips, a gash in the finger and beautiful denim. Come along!

User Stories: Edwin

There are as many ways to break in denim as there are people on this planet. Lately we've realized that having kids might be one of the best ways possible.

Left a Good Job in the City

What becomes of your jeans when you wear them every day? We’re embarking on a break-in journey, following two craftsmen in their everyday life for a year.

The Making of a Canadian Tuxedo

What becomes of your jeans when you wear them every day? We’re embarking on a break-in journey, following two craftsmen in their everyday life for a year.

User Stories: Martin Sandklef

Everyday wear and tear will eventually show. That's the case with this pair of High Kai Dry Recycle Navy. Martin did a great job breaking in and repairing.

Repairing is caring

Alexander's Thin Finn Dry Ecru Embo has been worn for 3 years and repaired several times at our Vallgatan Repair Shop in Göteborg. These are a true gem.

Words of wisdom

Luxury is to go to work in a pair of jeans and a t-shirt. #nudiejeans

Nudie Jeans Fit Guide

From tight to regular. Here are the Nudie Jeans fits. Spin them around and compare look and measurements. Visit Fit Guide

Nudie Fit Guide
Nudie Production Guide

Production Guide

We take a great interest in where and how the Nudie Jeans collection is produced. See for yourself in the Production Guide

Latest news

  • Mar 18: Get a job! We are hiring in Göteborg and Kungsbacka. nj.io/N1jL
  • Feb 04: 안녕하세요 한국 We're happy to announce that we now ship to South Korea.
  • Feb 03: We are proud to present Lamino by Nudie Jeans: A tribute to sustainable design. nj.io/SEMk
  • Jan 21: Hej Sverige - vi söker folk till Sales Support på vårt huvudkontor i Göteborg. nj.io/V5MY
  • Dec 26: The Sale is on! Heaps of great denim, shirts, sweaters, jackets and tees. Get your favorites now! nj.io/V9Ng
  • Oct 26: Job openings - Nudie Jeans Repair Shop Soho, London. nj.io/lq6x
  • Oct 19: There's still a bit of weekend left! And there's still a few hours left of free shipping shopping. Check out the new arrivals and get free shipping. nj.io/LTv9
  • Sep 18: Stonemasonry; ideal trade for breaking in denim. Check out Grim Tim Stone Mason Replica in you’ll be convinced too. Limited edition of 300 pairs. nj.io/bV04
  • More...

Your jeans go
where you go.
They live your lifestyle.
They get abrasions
and scars.
And they bleed.
Just like you.


Nudie Jeans Repair Shops