100% Organic Photo Competition – Winner #6 Petter Andersson

WHO ARE YOU? I´m from Kristianstad, Sweden. 31 years old. Store manager for Sandelins in Kristianstad. I have two daughters, Lowa-li & September with my future wife Karoline. I love working, spending time with family and I´m a football nerd with a passion for Manchester United and Helsingborg IF! WHAT´S THE STORY ABOUT YOUR PHOTO? Your key …

100% Organic Photo Competition – Winner #5 Vasko Rakipi

WHO ARE YOU? Vasko Rakipi , 24, from Sweden, lives in Bergen, Norway. Sales Clerk at Carlings. WHAT´S THE STORY ABOUT YOUR PHOTO? We were hangover and had nothing to do, but we had long planned what kind of photo we would take. The winning picture we took that day had a natural and beautiful appearance. Many …

Worn in denim shirt

Not only jeans get more beautiful the more you wear them, it goes for all dry denim. This beauty has been worn regularly during two years. Get started breaking in your own shirt. You won't regret it, 'cause double denim is always right. Check out these two dry denim shirts in our online shop: Gunnar http://nj.io/sCVr Gusten …


WHO ARE YOU? My name is Andrea. I’m a 23-year-old Norwegian, working as a store manager at Diesel Store and Nudie Jeans Store in Oslo. WHAT’S THE STORY ABOUT YOUR PHOTO? Last summer my boyfriend took me bungee jumping for my birthday at Rjukan, a little place outside of Oslo. The nature is very untouched and beautiful, …

Denimopedia - Honeycombs

The denim on the back of the knee gets creases from the repeated folding. It creates a unique fading that will appear in a pattern that looks similar to the honeycombs made by bees. You usually see these honeycombs on dry denim after a few weeks wearing. When you finally wash your dry jeans, after at least …

Winner #3 Michael Stanley

WHO ARE YOU? My name is Michael; I'm a 22-year-old college graduate from Brooklyn, New York, USA. I'm also an independent hip-hop artist/producer going by the name Scarlet Weapon. WHAT´S THE STORY ABOUT YOUR PHOTO? I wanted to have a photograph with a concept behind it, as a picture is worth a thousand words, I wanted these …

Rag rugs made from recycled denim

We love denim. We really, really love denim. If it was up to us - the computer, phone, or tablet you’re reading this in would be in denim. So what we’ve done this time is a rug made of old and worn out Nudie Jeans. The jeans were first cut down to serrated strips which were sewn …

100% Organic Photo Competition – Winner #2 Anthony Wicks

WHO ARE YOU? My name is Anthony, I'm 31 and I'm from Melbourne, Australia. WHAT´S THE STORY ABOUT YOUR PHOTO? The idea came from the song "Surfin' Bird" by The Trashmen. I had made the birds and put them in the frame a little while earlier, so then I just made the speech bubbles and took the …

100% Organic Photo Competition - Winner #1 Lawrence Foster

WHO ARE YOU? I am Lawrence Foster. I live in Sydney, Australia. 33 years of age. WHAT´S THE STORY ABOUT YOUR PHOTO? My photo was taken in Hawaii on the island of Kauai while I was on holidays. I figured I’d laminate the 100% ORGANIC sign and try something different. Under the water is still so organic …

We´re hiring in London!

Passion for denim and sales? More info here Good luck!

Nudie Jeans Fit Guide

From tight to regular. Here are the Nudie Jeans fits. Spin them around and compare look and measurements. Visit Fit Guide

Nudie Fit Guide
Nudie Production Guide

Production Guide

We take a great interest in where and how the Nudie Jeans collection is produced. See for yourself in the Production Guide

Latest news

  • Nov 05: Nudie Jeans Repair Shop Bowery is open for business at 188 Bowery, NYC. Come see us!
  • Oct 10: Nudie Jeans Repair Shop is coming to New York. Are you our new denim specialist? nj.io/0RXv
  • Oct 09: Now in stock - Karl Parka in black and green! nj.io/QF2i
  • Oct 05: We're hiring - denim specialists in Göteborg. nj.io/BebN
  • Jun 02: Jobba med oss! Vi söker AD-assistent (vik) till huvudkontoret i Göteborg. nj.io/o76C
  • Mar 18: Get a job! We are hiring in Göteborg and Kungsbacka. nj.io/N1jL
  • Feb 04: 안녕하세요 한국 We're happy to announce that we now ship to South Korea.
  • Feb 03: We are proud to present Lamino by Nudie Jeans: A tribute to sustainable design. nj.io/SEMk
  • More...

Your jeans go
where you go.
They live your lifestyle.
They get abrasions
and scars.
And they bleed.
Just like you.

Nudie Jeans Repair Shops