A while back ou friends at Hypebeast swung by and spent some time at our Headquarters. They talked to Joakim how our love for worn in denim and the patina it carries translates to the interiors of our office.
In November last year, Brooklyn’s finest, Lucius, paid us a visit at the Soho Repair Shop. The vibe was just right, and set a high standard for the premiere of the Soho Repair Shop CCTV. The shop was packed and the band exceeded all expectations, belting out their perfectly crafted, foot-stomping pop tunes. We will upload the gig in its entirety, but first out is a mesmerizing version of How Loud Your Heart Gets. It was a real treat having this New York five-piece over, blessing us with their wondrous music.
Preview or buy Lucius debut album Wildewoman in the iTunes Store.
We have our roots in Gothenburg, Sweden. We’re proud of our city and we want to show it to you as much as possible, but sometimes we forget that Nudie Jeans happens pretty much everywhere, all of the time. We got our stores all over the map and people living in cities far away. With that in mind we decided to give you all the Nudie Jeans Travel Guide. A handy little guide to the world according to Nudie Jeans. Last time we gave you Los Angeles, but this time we head back home to Scandinavia.
Breathtakingly beautiful scenery, fjords and mountain ranges. Norway is one amazing country. In this episode, we let our Key Account Manager Per Johnny guide you to some of his Norway favorites. You’ll be treated to an eclectic mix of nightlife and the great outdoors. Per Johnny has travelled the lengths and breadths of Norway for a few years so rest assured that he knows quality when he stumbles upon it.
Cabin in Valdres
One of the greatest things to do in Norway is to rent a cabin in Valdres. Situated way up on the mountain with no running water or electricity. It’s you in the middle of pretty much nowhere, with the most beautiful nature surrounding you. There’s just no better place to spend some time. While you’re at it, do it like the Norse and go on a hike. You’ll never regret, or forget it.
This is a fantastic café in the center of Oslo. During daytime they serve up some great coffee with these special beans, and at night it becomes a cocktail bar. If you’re in Oslo and feel the need to get your hands on a nice cocktail, meeting nice people in a great atmosphere, this is the place to visit.
Roar i Bua
If you ever find yourself in Tønsberg at summer, you need to check out Roar i Bua. It’s a great spot down by the pier. Seafood fresh out the water. The standout item on the menu is the fish cake ciabatta. This is one of those places you come back to.
The wait is over, friends. We are up and running! The new Nudie Jeans Repair Shop at Vallgatan in Göteborg was successfully launched this morning. For the last month, the windows have been covered with vinyls saying, “we’ll be back shortly”, and now we definitely are. The store has been completely revamped and it looks great, and the Spring 2014 Collection looks perfect on the hangers and on the counters.
When in Göteborg, do as the locals; visit the Repair Shop at Vallgatan 15.
Tomorrow we open up the doors to our brand spanking new Repair Shop at Vallgatan in Gothenburg. The new shop is not only way for us to show our full range organic denim, and full collection for each season, it’s also a way for us to convey the idea behind Nudie Jeans.
The concept behind the Repair Shop is deeply rooted in the Nudie Jeans Eco-Cycle Philosophy of break in, repair, reuse and recycle. As a service we offer free repairs on all Nudie jeans. And for everyone who’s not into vintage, worn in denim, we offer a trade-in where people’s well-worn denim are sold as second hand pieces, and become somebody else’s new favorite jeans.
The idea about giving new use to the things that’s been used and loved is consistent also in the interiors of the Repair Shop. The scuffed floors are left untouched and you see movement of previous customers; the walls still have holes from fixtures and faded paint to give the premises a more genuine, worn in look.
The counter and desks are med from old drawers that now serve as easy access, hidden storage compartments. Old, industry lighting fixtures, visible copper tubes and prominent use of fabric and leather; all the new old stuff, the bruises, scars and history of the old store gives the new Repair Shop a rugged, yet warm and familiar feeling.
Join us tomorrow as we reveal the beauty that is our new, magnificent Repair Shop!
The windows are covered; a message stating that the store is closed for renovation, but that we’ll be back shortly with a brand new Repair Shop.
In the middle of January we tore out the interior of the Nudie Jeans Store at Vallgatan in Gothenburg in order to revamp and build up a brand new Repair Shop.
On Thursday we open up the doors to the latest addition to the family of Nudie Jeans Repair Shops. But before then we’d like to take you through the process of rebuilding the Vallgatan Repair Shop.
This Tuesday our long time friends Band of Horses dropped “Acoustic At the Ryman”, recorded at Nashville’s legendary Ryman Auditorium in April 2013. The day before they took some time off from rehearsing and gave an exclusive in-store gig at Nudie House, West Hollywood, Los Angeles.
We are proud to present this exclusive 7 song set for all you fans of Band of Horses and Nudie Jeans. Do enjoy.
And while we’re in the area, check out some of our favorite West Hollywood spots.
Daniel Larsson is our Designer Assistant, a title that he likes because it’s nice, but he would rather call himself Collection Developer because that’s what he does. When not helping the Product Development Department create well-balanced collections, he’s an artist. With a gift to see things from a different perspective, he finds dance in pretty much every aspect of life.
What’s up, Daniel?
– I just made my own lip balm. My lips were really chapped and they needed moisture. At home I found a bar of beeswax and I added some extra virgin olive oil. I used it for one day, and my lips are perfect since. It’s also the perfect gift for my friends. Aristotle made lip balm like this; that’s pretty cool.
And you exercise a lot. Tell us a bit about that.
– Sport is becoming a more integral part of my being. Lat fall I started playing football. I hadn’t played since I was 15, and I realized it’s great. I see it as dance, rather than just football. So I guess I’m more of a dancer than a footballer. But think about it. Eleven people moving in sync, trying to score goals, and at the other end there’s a team of eleven dancers moving in sync to keep you from doing so.
A while back I busted my knee and my doctor told me swimming is great. In order to fix the knee I took up swimming and I realized it’s beautiful and also a lot like dancing. It’s very graceful and all about controlling your body.
They’ve been referred to as Nudie Boys when they are out DJing, a name they didn’t pick themselves. The would rather be called just David & Mathias or Mathias & David. When they’re not coordinating our Online Shop, they travel the breadths of Gothenburg, with their records, spreading love and beautiful music to dancing teenagers of all ages.
Mathias: “We’ve been DJing together since we worked at the Vallgatan Repair Shop together.”
David: “Yeah, about four years. I was his boss, I hired Mathias.”
What type of tunes do you guys drop on your audience?
Mathias: “Depends on where we’re spinning, but 50’s, 60’s and 70’s and assorted indie hits.”
David: “We are like a bag of pick and mix. We play whatever we feel like.“
Mathias: “But, we focus on the classics. If the vibe is right, we don’t mind putting on a hip hop tune or two to get the crowd going.”
What makes the perfect night in the club?
David: “Great people dancing, smooth drinks and us playing the evergreens.”
Mathias: “Can we say drinks?”
The dance floor is packed, what song kills it? It doesn’t necessarily have to be a bad song.
David: “Mathias knows a lot about this.”
Mathias: “I’ve got a thing for power ballads, but not everyone is on the same page. However Sinead O’Connor’s “Nothing Compares 2 U” kills most dancefloors. Or makes it packed; it could go either way.”
The dance floor is empty, what song fills it up and makes it go bat shit crazy? It doesn’t necessarily have to be a great song.
What makes you dance?
Mathias: “And High Kais!”
Let David & Mathias or Mathias & David, or whatever their name is, take you to the party with some of their favorite tunes: http://nj.io/nQQ6
Those of you who follow us on the regular often come in contact with the term selvage or selvedge. This refers to the self-bound edges of the selvage fabric. If you sneak a peek on the outseam of someone’s cuffed denim you will either see the joining edges with either a overcast seam or the coveted selvage.
The selvage fabric is weaved on old shuttle looms. It has a tighter and denser weave than non-selvage denim, which makes the fabric heavier and sturdier. One single weft thread is passed back and forth under one or two warp threads, creating a natural edge on the fabric that won’t unravel. The old looms create variations and imperfections, which makes for more unique texture of the fabric.
The colored thread stitched in the warp was a way for the fabric manufacturers to the tell rolls apart, when they produced for different jean manufacturers. If you take a closer look at our selvage denim you see that we have our own orange selvage.
When the demand for denim exploded in the 1950s, American manufacturers switched to projectile looms that were more cost efficient. The fabric is made with weft threads are shot in only one direction, making the finished edges frayed and in need of an overcast seam. In the 80’s Japanese companies saw a bigger interest in traditional made denim and bought pretty much every old shuttle loom they could get their hands on and started producing selvage fabric. Today, many people claim that Japanese selvage denim is superior to other selvage denim.
We use a couple of different selvage fabrics, but our long time favorite is the Japanese selvage denim from Kaihara Mills. What sets the Kaihara selvage apart from other selvage fabrics is that it’s multifaceted. It will break in beautifully – most selvage fabrics do – but the Kaihara gives different, more personal result. Also, the result will vary every time you break it in.
See our complete line of selvage garments: http://nj.io/1RAf