Blodarnas Knivhus Episode 7: Canoe Trippin'

The wait is over! Last time we heard from the guys was in April, but now they're back. Be safe – wear a life jacket, right?

User Stories: Lee, the Stonemason

These Sharp Bengts were handed in for repair at our Chapel Street store, Melbourne. They were later donated to us, and we felt we had to make a replica.

What's in a square?

What's in a square? We see it every day but rarely stop to think about the complexity of it. We won't try to answer the question, just raise awareness.

This is how we do it: How to hem jeans

No hemming at all, hemming with proper machinery, reattach the original hem, or couldn’t care less – which one are YOU? Here's an easy to use guide for you.

User Stories: Mathias

USER STORIES: Meet Mathias' first pair of Nudie Jeans denim; a limited edition release. These jeans thought Mathias everything he knows about denim.

In Our Heads: Nick Coe

Since his younger years, he's been enthralled by a great story and the history of objects. Nick Coe is the founding editor of RawrDenim.com.

User Stories: Peter

Peter's denim is well loved. Not only by him, but also everyone who enjoyed the Peter Replica Thin Finn. This is his user story.

Denimopedia: Jeans do have a memory

The way you wear your dry denim jeans tells a lot about you, but through the break-in process it also tells the story about the person making your jeans.

User Stories: Mitchell Fong

User Stories: Mitch Fong won our Nudie Jeans Leo Boutique Instagram competition a few weeks ago. Here's the story about his beautiful Thin Finns.

In Our Heads: Ruedi “Swiss Jeans Freak” Karrer

You say you love denim, but we can assure you that you don't love the bleu de Genes as much a Ruedi does. Follow us inside the head of a real jeans freak.

Nudie Jeans Fit Guide

From tight to regular. Here are the Nudie Jeans fits. Spin them around and compare look and measurements. Visit Fit Guide

Nudie Fit Guide
Nudie Production Guide

Production Guide

We take a great interest in where and how the Nudie Jeans collection is produced. See for yourself in the Production Guide

Latest news

  • Jan 23: Career opportunities! We are hiring in London, Oslo and Stockholm. nj.io/Ir1c
  • Jan 21: Hej Sverige - vi söker folk till Sales Support på vårt huvudkontor i Göteborg. nj.io/V5MY
  • Dec 26: The Sale is on! Heaps of great denim, shirts, sweaters, jackets and tees. Get your favorites now! nj.io/V9Ng
  • Oct 26: Job openings - Nudie Jeans Repair Shop Soho, London. nj.io/lq6x
  • Oct 19: There's still a bit of weekend left! And there's still a few hours left of free shipping shopping. Check out the new arrivals and get free shipping. nj.io/LTv9
  • Sep 18: Stonemasonry; ideal trade for breaking in denim. Check out Grim Tim Stone Mason Replica in you’ll be convinced too. Limited edition of 300 pairs. nj.io/bV04
  • Sep 10: Vi söker butikschef & butikssäljare till vår butik i Barkarby! nj.io/GkOL
  • Aug 29: These limited edition jeans taught Mathias pretty much everything he knows about denim. Read his User Story: nj.io/Lw7N
  • More...

Your jeans go
where you go.
They live your lifestyle.
They get abrasions
and scars.
And they bleed.
Just like you.


Nudie Jeans Repair Shops