Have you checked out CCTV Session by Nudie Jeans? If not, do it now, great live acts from Nudie Jeans Stores.
CCTV Sessions by Nudie Jeans
July 27th, 2010Nudie Jeans booklet fall/winter 2010
July 26th, 2010Grim Tim – worn by Tobbe
July 23rd, 2010
Grim Tim - worn by Tobbe.
Pulled Apart By Horses @ Dogfish shop-in-shop launch party
July 20th, 2010


Even before the intro for the inaugural song has subsided to give way to its beefy riff main body, Pulled Apart By Horses’ axe-man James Brown has haphazardly toppled into his amp set-up, sending heavy guitar rig equipment crashing to the floor. An enthusiastic cheers emanates from the bemused crowd, who are crammed awkwardly into this most strange of gig spaces. Indeed, the makeshift barriers that have seemingly been placed randomly to stop any fervent followers of the band spilling over exorbitant equipage, give the Dogfish Menswear shop an almost assertory air of authority. An authority that is soon broken by the action onstage.
Starting with the aforementioned collapsing of the guitar rig, composure is soon regained, and Pulled Apart By Horses rip through their set, peppered with songs from their newly released self-titled album. ‘Back To The Fuck Yeah,’ with its palpitating guitar lines and its shrieking, soaring vocals, provides an obvious highlight to the set, but a highlight all the same. ‘We’re playing in a jeans shop!’ exclaims bassist Rob Lee, clearly bewildered by his band’s gig’s unconventional setting.
Midway through the delectably titled ‘I’ve Got Guest List To Rory O’Hara’s Suicide,’ singer Tom Hudson clambers on top of the front barrier, nothing but an air-conditioning unit to steady his balance with, before deciding to test the length of his microphone cord and diving headlong into the moshpit. After running riot for as far as he can through the baying fans, he climbs a handily placed wall-mounted clothes rack, ever so slightly tearing it from its fixings, and heads back for the stage. But not before pausing for a second to empty the contents of his stomach over the other wise cleanly Dogfish shop floor (and this reviewer’s left shoe). Obviously a live force to be reckoned with, this act only goes to exemplify just how much this band exert themselves onstage, and why they are quickly establishing themselves as one of Britain’s best live bands. It’s also pretty punk and rock ‘n’ roll and cool and that.
Obligatory set closer ‘I Punched A Lion In The Throat’ see the intensity of the moshpit reach fever pitch, and in the clamour of the song’s noisy intro, James hands his guitar to the animated assembly, which is clutched at manically, before he jumps in himself to reclaim it, and spends a refrain of the song lurching about the throng, bashing out riffs as considerate fans struggle to keep him plugged in and audible. Another chaotic ensemble of noise and the set is over, and the Norwich crowd are left to pick up the piece and take note of what they have just witnessed. It is unlikely an instore gig will ever be this riotous ever again, and Pulled Apart By Horses have certainly proved to be one of the most exhilarating live bands I have seen in a long, long time. A truly anarchic performance.
Alex Nelson
All photography by Greg Holland
The Wall is back in Berlin
July 9th, 2010
The Nudie Jeans Wall at Bread & Butter fair in Berlin.
Pulled Apart by Horses – instore gig at Dogfish, Norwich
July 7th, 2010
Pulled Apart by Horses.
Congrats to everyone who lives in or near Norwich, UK!
On the 15th of July Nudie Jeans Co will present a live instore gig from the band Pulled Apart By Horses. Entry is on a first come first served basis.
Dogfish, 6 Bedford Street, Norwich
Pics from the Ariel Pink gig
June 24th, 2010


Undressed for success
June 14th, 2010
Another day at the office.
Have you seen our underwear packaging and ever since wondered how we could afford the super models?
Well, all of the guys actually work in our office. All it takes to get them to undress is a camera and couple of beers.
Wrong guy, wrong place, wrong time…
June 2nd, 2010
Meet Jonas. He is a photographer. In fact The Nudie Jeans photographer ever since the start.
Don’t get us wrong. He´s a great guy and a great photographer. But it is when he is behind the camera he is doing his magic stuff.
As always on our phot shoots we were in and around Göteborg. More pics to come.
Denim Bar pop-up shop in London
May 28th, 2010

Nudie Jeans Co present My-Wardrobe’s DENIM BAR pop-up shop on Soho’s infamous Carnaby Street in London.
For two days only (27th and 28th May) head down celebrate the launch of My-Wardrobe.com’s new online ‘Denim Bar’ service in style. Designed by Mark Lawson-Bell, the creative behind Conduit Street’s Sketch, the pop-up bar invites shoppers to enjoy a Tanqueray No.10 my-martini, whilst browsing the SS10 Nudie Jeans denim collection….