Kicking Off Sled Island

Music has always been a great inspiration to what we do at Nudie Jeans, and green initiatives are something that we applaud. This week we’ll be in Calgary, Canada, to attend one of the greener festivals around, Sled Island. Not only are we on site to enjoy the festival to the fullest, check out the great artist and enjoy the vibe. We also sponsored the Sled Island Kick-Off party. A great event held at the Commonwealth Bar & Stage, with great performances by The Slabs, Slow Down Molasses and Ayoo Angie, among others.

Our Calgary correspondent, Glenn Alderson, will be our man about the festival and he’ll make sure to cover the most interesting artists and happenings. Tell us a bit about yourself Glenn:

Hey everyone! My name is Glenn Alderson, long time supporter of Nudie Jeans and I was born and raised in Calgary, Alberta – home of the illustrious Sled Island Music Festival. Five years ago I moved to Vancouver, working as the editor for a monthly music, arts & entertainment publication called BeatRoute Magazine. I have been to Sled Island every year since its inception and the festival has proven itself to be one of the most exciting multi-day/multi-venue music festivals in North America. This year is celebrating more than 200 bands over the course of five days.

Last year Mother Nature wasn’t so kind to Sled Island and, because of massive rainfalls in the prairie region, flooding of the city’s downtown core led to the unfortunate and abrupt ending to the festival before it could even barely get underway. However, this year the festival’s slogan is “Nobody Rains On Our Parade” and it is with that heroic and positive energy that I’m putting in my ear plugs and going back to Calgary for another year of loud music, late nights and undoubtedly lots of fun. Stay tuned for more highlights and updates from me on the ground at Sled Island. Calgary, Alberta... Let’s do it!

Words: Glenn Alderson. Photo: Crystal SujataChris Tait and Lúcia Julião

In Our Heads: Sandra Barenfeld

When not running our Repair Shop at Jakobsbergsgatan in Stockholm, Sandra is discovering her new hometown.

“I’m loving the new Repair Shop; it’s impossible not to. I mean, beautiful green walls, shelf after shelf with great denim, selvage floor and great customers. This summer I’ll meet new people my new hometown and try to find the best r&b and hip hop beats in Stockholm. As long as I get to dance until 4 in the am, I am happy. This fall my boyfriend is finally moving up here. We’re going to sell the car and buy DJ equipment. I’ll practice my DJing skills and then give David and Mathias a run for their money. I’ll drop this Destiny’s Child classic on them.”

If you are ever in Stockholm, and in need of denim or pointers on DJing, swing by the Repair Shop and ask Sandra.

Would you like some fresh herbs with your selvage?

Our team at Nudie Jeans Paddington strongly believe that being organic and sustainable shouldn’t be limited to just our product. When not selling denim or repairing it, they are growing a little veggie patch out the back of the store; there's salad-y greens, beautiful flowers and fresh herbs. A great way to assist their culinary skills during staff BBQs and of course a great gift for any customer who would like to take home some freshly grown basil with their brand new denim.

User Stories: Kristoffer

Our good friend Kristoffer brought us his beloved Sharp Bengt Dry Brown Selvage the other day. These jeans have seen their fair share of adventure and have been customized to cope with the lifestyle.

“I’ve had them for about a year or so, and I’ve done pretty much everything in them. I’ve climbed trees, been to festivals, sailed from Norway to Denmark, built gigantic teddy bears. They have never been washed but I’ve done some swimming in them, and once I took a shower with them. I had to sew in a safety pocket since I sometimes spend time hanging upside-down. All repairs are done by me. The one in the crotch region is great; everyone thinks that it’s my underwear showing.”

Like the look? Get adventurous, and dry trying!

Sustainable Store of the Year!

Yeah, we just won an award! On Monday the Swedish Trade Federation and Dagens Handel (Swedish retail magazine) held their annual Retail Awards and our Repair Shop concept was awarded Sustainable Store of the Year. Here’s the jury’s statement:

“With new business logic, Nudie Jeans combines responsibility with rock n’ roll. Sustainability is the foundation of the business model and its found throughout the whole chain; the choice of material and the design of the Repair Shops, in which customers get help to prolong the life of their jeans, all the way to recycling. A cool brand that, despite their size, inspire and makes a difference.”

We are happy that our Repair Shops’ hard work for more responsible and sustainable consumption patterns is rewarded, and winning this award will make us work harder to become better at what we do. Find your nearest Repair Shop HERE!

User Stories Live: A Unique Concept Made Even More Unique

A while back we got word from the team in Barcelona Repair Shop about an interesting project they had going. The project was called “It all Starts With a Pair of Drys” and it focuses on original broken in Nudie Jeans, like our User Stories, but live and direct.

Together with multidisciplinary designer Susana Piquer, every User Story was made even more interesting using cardboard to create intricate and ephemeral forms and shapes. Every piece of cardboard was cut and assembled by hand, one by one, making all of them even more unique, just like the stories of the denim on display.

All photos courtesy of photographer Maude-Sophie.

User Stories: Kent Norberg

Since 1983 he’s been a member of legendary Swedish rockers Sator, and his still deep in the rock game. Kent Norberg and his bandmates are still touring, only not as much as back in the day. A while back he visited us at the office and brought a pair of Slim Jims that’s done over 100 gigs, but still look fresh. – There might not be a lot of wear and tear, but they are way more shiny and leather-like, which I love. There are some honeycombs developing and the pockets are starting to fray. But I’ll keep wearing these for another 100 gigs and hopefully you can do a feature on them again. My bandmates tell me I transpire like a fish. I’ve done many gigs with my leather jacket on, and I hardly ever break a sweat. These jeans have been on the road for sure. From Svalbard in the north of Norway, down to Italy, by way of Holland, Belgium, Germany and all the other Nordic countries.

Black coated denim is back in Skinny Lin, Tube Tom and Thin Finn.

Being nice is not an end in itself: Sandya Lang, CSR Manager

Being conscious about our production has never been a marketing strategy. Ever since the beginning we’ve taken great interest in how our product is made, and the conditions for the people manufacturing our product. We sat down with our CSR Manager, Sandya to talk about the social and environmental aspect of our production.

How good are we? – We're pretty good. We have better insight in our supply chain than most other brands. We’ve had long relationships with our suppliers and which are few since we don’t carry too many products. The people running things here at Nudie Jeans are susceptible to these things. I don't have to push to get things done.

Today, pretty much every brand strive towards fronting an ECO-correct profile. We don’t, and we're not a fashion brand. – We make denim, our goal has never been to be the best at being "the ECO brand", but we're more than good enough in that regard. Our ambition is to make a great product in a fair way. We infuse these core values, with the organic cotton and the transparency into the product, but it's not the CSR aspect that should sell the product.

Our Production Guide, with audit reports and info on all our suppliers, has been up and running for approximately a year. Are other brands following us? – In CSR media, transparency is the talk of the town. People I talk to, people representing other brands are impressed with what we’re doing. I mean, a lot of the information we're sharing is usually considered classified, and many brands just can't share that info since they don’t know what’s going on in their supply chain. So, I guess we're a couple of years ahead of everyone.

What do we gain from being completely transparent? – Credibility. We're not making things look better than they are. If there's a flaw in the production line, we don’t hide it, we tell it like it is. We make sure that the problems are solved, and suppliers who really want to work with us make it happen.

Challenges in a not too distant future? – We're working with traceability. Our goal is to make it possible for customers to trace their garment through the whole chain: how much water was used, amount of chemicals and carbon dioxide etcetera. It's a tool for us to see how we can cut our environmental impact. Can we use a different chemical when we wash the denim? Can we sync our orders and shipments better? If you want to know more about our social and environmental work, the goals we set up for last year, and how we did? Check out the 2013 Social Report!

Blodarnas Knivhus episode 6: Brothers in Thailand part 4

We got yet another jiffy bag from Blodarnas Knivhus in Thailand. This time the padded envelope contained a VHS tape and another postcard. We had some trouble finding a VHS player, but when we did, we were taken aback by the contents of the tape. Enjoy!

 

Blodarnas Knivhus Episode 6: Brothers in Thailand part 3

Blodarnas Knivhus continue their adventurous journey. As they hit Bangkok, they teamed up with our friends at Pronto Denim for a workshop, teaching their fans the fine art of painting jackets and jeans.

Fit Guide

From tight to loose. Here are the Nudie Jeans fits. Spin them around and compare look and measurements. Visit Fit Guide

Nudie Fit Guide
Nudie Production Guide

Production Guide

We take a great interest in where and how the Nudie Jeans collection is produced. See for yourself in the Production Guide

Latest news

  • Aug 29: These limited edition jeans taught Mathias pretty much everything he knows about denim. Read his User Story: nj.io/Lw7N
  • Jun 23: It’s Summer Sale Time! All Spring 2014 garments need to go, and are sold at 30% off at the Nudie Jeans Online Shop nj.io/Ftmj
  • Jun 11: The aged, patinated leather gives this bag a beautiful, well-worn look. Get Geronimosson Aged Trunk from the Nudie Jeans Online Shop nj.io/UZXG
  • Jun 06: Melting Butter paid us a visit at the Nudie Jeans Repair Shop in Soho. nj.io/Dhps
  • May 14: Yeah! Our Repair Shop concept won Sustainable Store of the Year award. nj.io/rio7
  • Apr 04: Black Coated denim is back - Thin Finn Back 2 Black. nj.io/PzGp
  • Mar 20: Guardian Sustainable Business wrote a nice piece on wear, tear & repair. nj.io/2pvM
  • Mar 04: Did you get our latest newsletter about denim jackets, khakis & tees? nj.io/S0R0
  • More...

Your jeans go
where you go.
They live your lifestyle.
They get abrasions
and scars.
And they bleed.
Just like you.


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