Winner winner breaker-inner User Story: Kalle

Meet Kalle: a Nudie Jeans fan, frequent customer, and friend for many years. When we reopened the refurbished shop in June 2021, Kalle was invited to check out the new digs and try out the new features. But, more importantly, he won a pair of drys of his choice and a feature user story.

The importance of Biodiversity

We are proud partners in Mistra's new BioPath research program. Mistra is a Swedish foundation for strategic environmental research, and the program focuses on integrating consideration for biodiversity in the decision-making processes. Being a part of this is, of course, very exciting for us.

We got no grades, but we're still top-ten!

The results are in, and once again, we did good! We placed top 10 among the brands assessed in Australia's largest survey on Ethical fashion.

New Official Repair Partner: Liquor Store, Birmingham

Our planet’s huge, but seriously, we won’t rest until we can offer free repairs forever on all Nudie Jeans for everyone everywhere.

Battle of the flyest: zipper vs. buttons

Button or zip fly? Which one is better? Is there a superior method of keeping the fly shut, or is it only a matter of preference? While there's no right or wrong answer, we strive to offer some context and history on the subject.

Three new Repair Partners added

We are delighted to present not one or two but three new Repair Partners to join our quest to make free repairs available to everyone everywhere.

A few sustainable seconds on why sustainability matters

We just released our annual Sustainability Report. And if you follow us on the regular, you know that we put a lot of work into this matter because it matters — a lot.

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Auckland, Ponsonby, New Zealand — the Repair Shop is now open

We just opened our first Repair Shop in New Zealand. For us to extend the promise of free repairs forever seriously strengthens our brand presence in Oceania.

Living wages: utopia or future of purchasing practices?

Living wages are a hot topic within the fashion industry and have been for some years. Since 2020, we have been conducting a living wage pilot study with Mini Rodini, ARMEDANGELS, and Kings of Indigo, together with and at our shared supplier, Mergü, in Turkey.

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Designed by Nudie Jeans, customized by local denim dealers

We've got special orders out for delivery. They will be available exclusively at select neighborhood denim dealers worldwide May 18.

New Repair Partner: EBB18

The latest addition to our growing list of Repair Partners is Groningen's, EBB18. If you are in Groningen and need repairs, definitely pay them a visit!