User Stories: Kristoffer

Our good friend Kristoffer brought us his beloved Sharp Bengt Dry Brown Selvage the other day. These jeans have seen their fair share of adventure and have been customized to cope with the lifestyle.

“I’ve had them for about a year or so, and I’ve done pretty much everything in them. I’ve climbed trees, been to festivals, sailed from Norway to Denmark, built gigantic teddy bears. They have never been washed but I’ve done some swimming in them, and once I took a shower with them. I had to sew in a safety pocket since I sometimes spend time hanging upside-down. All repairs are done by me. The one in the crotch region is great; everyone thinks that it’s my underwear showing.”

Like the look? Get adventurous, and dry trying!

Sustainable Store of the Year!

Yeah, we just won an award! On Monday the Swedish Trade Federation and Dagens Handel (Swedish retail magazine) held their annual Retail Awards and our Repair Shop concept was awarded Sustainable Store of the Year. Here’s the jury’s statement:

“With new business logic, Nudie Jeans combines responsibility with rock n’ roll. Sustainability is the foundation of the business model and its found throughout the whole chain; the choice of material and the design of the Repair Shops, in which customers get help to prolong the life of their jeans, all the way to recycling. A cool brand that, despite their size, inspire and makes a difference.”

We are happy that our Repair Shops’ hard work for more responsible and sustainable consumption patterns is rewarded, and winning this award will make us work harder to become better at what we do. Find your nearest Repair Shop HERE!

User Stories Live: A Unique Concept Made Even More Unique

A while back we got word from the team in Barcelona Repair Shop about an interesting project they had going. The project was called “It all Starts With a Pair of Drys” and it focuses on original broken in Nudie Jeans, like our User Stories, but live and direct.

Together with multidisciplinary designer Susana Piquer, every User Story was made even more interesting using cardboard to create intricate and ephemeral forms and shapes. Every piece of cardboard was cut and assembled by hand, one by one, making all of them even more unique, just like the stories of the denim on display.

All photos courtesy of photographer Maude-Sophie.

User Stories: Kent Norberg

Since 1983 he’s been a member of legendary Swedish rockers Sator, and his still deep in the rock game. Kent Norberg and his bandmates are still touring, only not as much as back in the day. A while back he visited us at the office and brought a pair of Slim Jims that’s done over 100 gigs, but still look fresh. – There might not be a lot of wear and tear, but they are way more shiny and leather-like, which I love. There are some honeycombs developing and the pockets are starting to fray. But I’ll keep wearing these for another 100 gigs and hopefully you can do a feature on them again. My bandmates tell me I transpire like a fish. I’ve done many gigs with my leather jacket on, and I hardly ever break a sweat. These jeans have been on the road for sure. From Svalbard in the north of Norway, down to Italy, by way of Holland, Belgium, Germany and all the other Nordic countries.

Black coated denim is back in Skinny Lin, Tube Tom and Thin Finn.

Being nice is not an end in itself: Sandya Lang, CSR Manager

Being conscious about our production has never been a marketing strategy. Ever since the beginning we’ve taken great interest in how our product is made, and the conditions for the people manufacturing our product. We sat down with our CSR Manager, Sandya to talk about the social and environmental aspect of our production.

How good are we? – We're pretty good. We have better insight in our supply chain than most other brands. We’ve had long relationships with our suppliers and which are few since we don’t carry too many products. The people running things here at Nudie Jeans are susceptible to these things. I don't have to push to get things done.

Today, pretty much every brand strive towards fronting an ECO-correct profile. We don’t, and we're not a fashion brand. – We make denim, our goal has never been to be the best at being "the ECO brand", but we're more than good enough in that regard. Our ambition is to make a great product in a fair way. We infuse these core values, with the organic cotton and the transparency into the product, but it's not the CSR aspect that should sell the product.

Our Production Guide, with audit reports and info on all our suppliers, has been up and running for approximately a year. Are other brands following us? – In CSR media, transparency is the talk of the town. People I talk to, people representing other brands are impressed with what we’re doing. I mean, a lot of the information we're sharing is usually considered classified, and many brands just can't share that info since they don’t know what’s going on in their supply chain. So, I guess we're a couple of years ahead of everyone.

What do we gain from being completely transparent? – Credibility. We're not making things look better than they are. If there's a flaw in the production line, we don’t hide it, we tell it like it is. We make sure that the problems are solved, and suppliers who really want to work with us make it happen.

Challenges in a not too distant future? – We're working with traceability. Our goal is to make it possible for customers to trace their garment through the whole chain: how much water was used, amount of chemicals and carbon dioxide etcetera. It's a tool for us to see how we can cut our environmental impact. Can we use a different chemical when we wash the denim? Can we sync our orders and shipments better? If you want to know more about our social and environmental work, the goals we set up for last year, and how we did? Check out the 2013 Social Report!

Blodarnas Knivhus episode 6: Brothers in Thailand part 4

We got yet another jiffy bag from Blodarnas Knivhus in Thailand. This time the padded envelope contained a VHS tape and another postcard. We had some trouble finding a VHS player, but when we did, we were taken aback by the contents of the tape. Enjoy!

 

Blodarnas Knivhus Episode 6: Brothers in Thailand part 3

Blodarnas Knivhus continue their adventurous journey. As they hit Bangkok, they teamed up with our friends at Pronto Denim for a workshop, teaching their fans the fine art of painting jackets and jeans.

CCTV Sessions: Little Dragon Live at Skånegatan

We love it when our friends become successful! Last Sunday, Little Dragon performed at Coachella, and on Sunday they will do it again. Five years ago, they performed live at our Repair Shop at Skånegatan i Stockholm.

Blodarnas Knivhus Episode 6: Brothers in Thailand part 2

Last week, Blodarnas Knivhus went chasing waterfalls and experienced the heat of the country. This week, they use force to get rid of the same heat. Who wears short shorts? 

Patterns & cutting

Take a good look at your jeans. Look at all the big and small pieces that are attached to each other with seams. It’s pretty amazing, isn’t it? If you were to unravel every seam, the jeans would fall apart, showing awkward looking pieces of fabric that in some way would resemble a pair of denim.

When you make a pair of jeans from scratch, the approach is pretty straight forward; the edge tells you where the leg pieces go, and the rest is pretty much like puzzling. Of course the size of the jean is relevant as to how much fabric is needed.

Some people claim that the direction of the twill lines is very important when you make a pair of jeans. This is almost true. With rigid denim it doesn’t really matter how the pieces are placed, but when you make a pair of jeans with really stretchy denim, you might get too much stretch, or no stretch at all if you place the pieces wrong.

In production, the drawing of the pieces and the cutting is done automatically. The measurements of each fit is fed into a computer and a machine takes care of the cutting, several layers of fabric at a time. This way we get the most out of the fabric needed to produce a batch of Tube Tom Sang Bleu.

The planet on which we all reside has limited resources. We all know this by now, and it’s really important for companies today to have an eco-organic profile. We do too and to us this is really important. If there is an organic option available, we use it, even though it might cost a bit more.

In fashion, the talk of the town is zero-waste fashion, where garments are made in a way that produces little or no spillage in the production. This is great, but you run the risk of getting futuristic garments more suited for the runway, or space, than everyday life. Since Nudie Jeans is not about fashion, our goal is to create garments that you can actually wear. Timeless pieces of great quality, that will last long and are worth taking care of; clothes that you repair when they need it. But of course we try to minimize spillage when we produce our bits and pieces. Therefore, the spillage from the cutting of our jean production is taken care of by the producer and is recycled into upholstery. Read more about our recycling philosophy.

Fit Guide

From tight to loose. Here are the Nudie Jeans fits. Spin them around and compare look and measurements. Visit Fit Guide

Nudie Fit Guide
Nudie Production Guide

Production Guide

We take a great interest in where and how the Nudie Jeans collection is produced. See for yourself in the Production Guide

Latest news

  • Oct 19: There's still a bit of weekend left! And there's still a few hours left of free shipping shopping. Check out the new arrivals and get free shipping. nj.io/LTv9
  • Sep 18: Stonemasonry; ideal trade for breaking in denim. Check out Grim Tim Stone Mason Replica in you’ll be convinced too. Limited edition of 300 pairs. nj.io/bV04
  • Sep 10: Vi söker butikschef & butikssäljare till vår butik i Barkarby! nj.io/GkOL
  • Aug 29: These limited edition jeans taught Mathias pretty much everything he knows about denim. Read his User Story: nj.io/Lw7N
  • Jun 23: It’s Summer Sale Time! All Spring 2014 garments need to go, and are sold at 30% off at the Nudie Jeans Online Shop nj.io/Ftmj
  • Jun 11: The aged, patinated leather gives this bag a beautiful, well-worn look. Get Geronimosson Aged Trunk from the Nudie Jeans Online Shop nj.io/UZXG
  • Jun 06: Melting Butter paid us a visit at the Nudie Jeans Repair Shop in Soho. nj.io/Dhps
  • May 14: Yeah! Our Repair Shop concept won Sustainable Store of the Year award. nj.io/rio7
  • More...

Your jeans go
where you go.
They live your lifestyle.
They get abrasions
and scars.
And they bleed.
Just like you.


Repair Shops