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In Our Heads: Michel

Michel is the Store Manager at our Vallgatan Repair Shop in Gothenburg. He’s been with us for a few years and is today a highly skilled denim expert. This spring, his goal is to grow a full beard. We asked him what makes his heart tick a little faster.

– I’m still stuck in the same old tracks; Bob Dylan. At the moment I’m watching “Don’t Look Back”, back to back. I’m still amazed with this fine old gentleman. Favorite album? That’s easy, Blood on the Tracks might be the best album ever recorded.

I also picked up some rumors that Flare Glenn might be back some time soon. If there’s any truth in that, I’m gonna be the happiest boy in all of Gothenburg, or possibly the world.

The Weight: Defining Ounces

When you buy a pair of dry jeans you’re often informed that you’re dealing with a “this-or-that” ounce quality. A few people know about this, some don’t care, and some people might feel a little embarrassed to ask what it actually means. Here is an easy rundown of what we’re talking about.

The dry denim fabrics are categorized by weight, and ounce per square yard is the standard measure we use to specify it. There are lightweight fabrics, often under 12 ounces/square yard, mid-weight fabrics from 12 – 16 ounces/square yard, and the heavyweighters; 16 ounces/square yard up to 32 (the sturdiest fabric known to man).

We took our classic, 13.5 oz., Dry Organic Selvage and put them up against the popular 10.75 oz. Thin Finn Dry Ecru Embo. Both dry, the same size and pretty similar in in fit. We thought it would be interesting to compare these two pairs to illustrate the difference. This is the result:
The Thin Finn Dry Ecru Embo weighed 19.401 oz. (550 grams), and the Grim Tim Organic Dry Selvage Tims weighed 25.362 oz. (719 grams).

A lighter fabric makes for a lighter jean, that goes without saying. Also, lighter fabrics breaks in easier. You don’t have to spend the same amount of time to see results. You won’t get the same result as you do with the heavier fabrics because it’s a lot softer. Lightweight denim is a lot more comfortable to wear from the get-go. With mid-weight and heavyweight denim you need to put in a lot more effort. They might feel tough on the legs for some time, but when you’ve conquered the the first month or two, you’ll never want to let go. We exclusively use mid-weight fabrics for our dry denim since it’s sturdy enough to develop great fades over time, but at the same time, they’re gentle to the person wearing them.

User Stories: Tobbe

Grim Tim worn by Tobbe for 15 months.

I used this pair of Grim Tim about seven months before I first washed them. When they were still brand new, I was wearing them on a great summer’s night at Debaser in Stockholm where I managed to spill a full pint into my lap. Don’t know if that had a positive effect on the outcome, but at least I’d like to think so.

In total I’ve been using them for about 15 months and now they have been blessed with a second wash. Both times inside out at 60 degrees Celsius.

Your next pair could be beautiful like these. Start your break-in project today: http://nj.io/rkPB

Blodarnas Knivhus – Episode 5: Snow Man Hunt

Practicing some axe throwing for the annual christmas tree hunt. Maybe everyone doesn’t appreciate all the hectic yule tide traditions, but there are always ways to adapt and enjoy the snow and the smell of freshly chopped fir-tree in your own way!
Have yourself a merry one!

/Blodarnas Knivhus

Nudie Jeans Travel Guide: Los Angeles

We have our roots in Gothenburg, Sweden. We’re proud of our city and we want to show it to you as much as possible, but sometimes we forget that Nudie Jeans happens pretty much everywhere, all of the time. We got our stores all over the map and people living in cities far away. With that in mind we decided to give you all the Nudie Jeans Travel Guide. A handy little guide to the world according to Nudie Jeans.

We start off in a big way; Los Angeles, California. The city of big dreams and home of people in the movies; but also home of Nudie Jeans House . Our guys in Los Angeles, Chris and Phil have picked some of their favorite spots for breakfast, lunch, dinner and drinks.

Most spots are located in the area close to Nudie Jeans House. This way you can do some shopping in-between meals.

SQIRL
Just a few miles away from the Nudie House on the corner of Virgil and Marathon, you’ll find SQIRL. This spot is definitely one of our favorites and the best place to get breakfast! They use all farm to table produce and food from farms all within a short mileage range to ensure freshness and quality. The off the menu item we always get is the “Old Skool”.

720 N Virgil Ave 4
Los Angeles
sqirlla.com

Handsome Coffee Roasters
Located in the arts district of DTLA this spot is a solid hub for downtown. These guys are great friends and partners of ours. We did an exclusive run of aprons for them and of course, they all wear Nudie Jeans denim. All beans are roasted on site and they keep a purist menu; Espresso or espresso with milk. No sugar or other forms of milk besides whole milk are available.

582 Mateo Street
Los Angeles
handsomecoffee.com

The Hart and the Hunter
This is one restaurant that’s been draining our wallets for the last couple of months. it’s been totally worth it though. Go there for breakfast, lunch and dinner. You won’t be disappointed. Rustic, seasonal country-style meals with a little Southern flair.

Palihotel
7950 Melrose Ave
thehartandthehunter.com

Escuela Taqueria
This is where we go for Mexican. You should too. Slow food that’s natural and responsibly sourced; no artificial ingredients. Tacos, burritos, tamales and tostadas. We just can’t get enough of this place.

7615 Beverly Blvd.
escuelataqueria.com

Village Idiot
A restaurant with a silly name (their own words). Unpretentious, homey food served in an environment that makes you want to come back again and again. “Our fare, like our friends, may vary in class but never in strength of character.” The Village Idiot don’t take reservations; first come first served.

7383 Melrose Ave
villageidiotla.com

The Surly Goat
The Surly Goat is the place to visit when you want to enjoy great beer. $4 draft beers and well drinks. A laid back place to visit when you just have a great time with friends, have a few beers and a few laughs, like we always do here in Los Angeles, California.

7929 Santa Monica Blvd.
surlygoat.com

New Music: Kurt Vile

We love Kurt Vile! Maybe not new new, but for some of you, this might be the first time you cross paths with the Philly-born virtuoso. Last Friday he was visiting Gothenburg and he managed to squeeze in a visit at our Vallgatan Repair Shop. Check out Wakin on a Pretty Daze, in many ways a genius album.

Chain Stitching Unraveled

For students of the denim game, it’s all about authenticity. Every detail got to be just right, and even the machinery used to perform certain details got to be right. Let’s talk a bit about the stitching at the bottom hem and the coveted Union Special 43200G. For advocates of all things pure and authentic, the hem at the leg opening should be a chain stitch. With a chain stitch you get nice break in possibilities because of the opposite pull of the denim, which creates a roping effect when you wash your jeans and the fabrics is exposed to some shrinkage.

In the 60′s Japanese denim manufacturers started buying every Union Special 43200G on the North American market. So, when Union Special stopped making the machine in 1989, the market was pretty much out of the old school machinery that would create that old look. Denim enthusiasts all across the US started looking to for a 43200G to get their hands on, but the Japanese had done a brilliant job buying almost every machine left.

But, no matter how true or authentic the chain stitch might be, it does have some cons. It’s constructed in a way that the sewing machine loops a single length of thread back on itself. If a thread comes loose however, the whole chain could unravel. Most jeans sold today don’t have chain-stitched hems, but of course our jeans all have chain stitches. In the 80’s, the denim industry started using lock stitching instead of chain stitching. Chain Stitching was faster to produce, but the lock, or single stitch is both sturdier and cheaper to produce.

Swedish Stubbornness On Display

Our DIY ethos runs through everything we do, like the orange thread in all our garments. Ever since the beginning we’ve done everything in-house. Sketches, concepts for prints, photo shoots, developing shop fit concepts and campaign material for every new collection. Some might say we’re stubborn, and we really are, but as long as we keep the creative control over what we do within the building, we know that we’re doing at least one right. In this video you get an exclusive look behind the scenes of our headquarters.

Tracks of Time: Little Dragon “My Step”

Little Dragon performing “My Step” live at the Nudie Jeans Concept Store in Stockholm.

A few days prior to the release of their second album “Machine Dreams”, Gothenburg’s Little Dragon travelled to Stockholm for an exclusive in-store gig at our Skånegatan Concept Store. Barefeet and beaming with energy, they made this summer night the hottest of 2009.

See the entire session: http://nj.io/fziq

User Stories: James Cuttance

I bought my Grim Tims five years ago. I am regularly asked where I bought these “custom” Nudie jeans from, to which I tell the story of how they were made out of necessity. I bought myself some vintage braces with button loops from a flea market, this inspired my biggest alteration to date. I added 6 Nudie branded buttons to my old Grim Tims, to allow the use of my new purchase. Around two years ago when having a competition with a mate on who could ten pin bowl the fastest I heard a huge ripping noise. I did win the bowling though! This lead to the alteration using the patches and orange stitch. Even though they are my oldest, they are still my favorite pair in the wardrobe.

Fit Guide

From tight to loose. Here are the Nudie Jeans fits. Spin them around and compare look and measurements. Visit Fit Guide


Production Guide

We take a great interest in where and how the Nudie Jeans collection is produced. See for yourself in the Production Guide


Latest news

  • Apr 23: Work with us! We have currently five open positions in USA: Operations Manager, Sales Support, and Store Coordinators. nj.io/dKfD
  • Apr 11: We're hiring! Operations Manager North America at Nudie Jeans Inc. based in New York City. nj.io/OZWv
  • Apr 09: Vi söker en arkitekt (vik) till vårt huvudkontor i Göteborg. Vi har många spännande projekt framför oss. nj.io/NN5n
  • Apr 04: Black Coated denim is back - Thin Finn Back 2 Black. nj.io/PzGp
  • More...