Patterns & cutting

Take a good look at your jeans. Look at all the big and small pieces that are attached to each other with seams. It’s pretty amazing, isn’t it? If you were to unravel every seam, the jeans would fall apart, showing awkward looking pieces of fabric that in some way would resemble a pair of denim.

When you make a pair of jeans from scratch, the approach is pretty straight forward; the edge tells you where the leg pieces go, and the rest is pretty much like puzzling. Of course the size of the jean is relevant as to how much fabric is needed.

Some people claim that the direction of the twill lines is very important when you make a pair of jeans. This is almost true. With rigid denim it doesn’t really matter how the pieces are placed, but when you make a pair of jeans with really stretchy denim, you might get too much stretch, or no stretch at all if you place the pieces wrong.

In production, the drawing of the pieces and the cutting is done automatically. The measurements of each fit is fed into a computer and a machine takes care of the cutting, several layers of fabric at a time. This way we get the most out of the fabric needed to produce a batch of Tube Tom Sang Bleu.

The planet on which we all reside has limited resources. We all know this by now, and it’s really important for companies today to have an eco-organic profile. We do too and to us this is really important. If there is an organic option available, we use it, even though it might cost a bit more.

In fashion, the talk of the town is zero-waste fashion, where garments are made in a way that produces little or no spillage in the production. This is great, but you run the risk of getting futuristic garments more suited for the runway, or space, than everyday life. Since Nudie Jeans is not about fashion, our goal is to create garments that you can actually wear. Timeless pieces of great quality, that will last long and are worth taking care of; clothes that you repair when they need it. But of course we try to minimize spillage when we produce our bits and pieces. Therefore, the spillage from the cutting of our jean production is taken care of by the producer and is recycled into upholstery. Read more about our recycling philosophy.

BLODARNAS KNIVHUS - EPISODE 6: BROTHERS IN THAILAND part 1

We hadn’t heard from them in quite a long time, but just the other day we got a jiffy bag posted from Thailand. The padded envelope contained a postcard and a floppy disk. They seem to be having a great time and making a lot of friends.

User Stories: Melker

SHARP BENGT WORN by MELKER for 1 YEAR and 4 MONTHS:

“I got this pair of Sharp Bengts just before the summer. I wore them every day until the end of the summer the following year. They have been through rain and shine with festivals, fishing trips, at work and everyday life. The hole in the coin pocket is from my earplugs. Being the father of a little guy has taken its toll on the knees, especially the left one. I got some white paint on them while painting my flat. I still haven't washed them, just turned them inside out and hung them outside. I will try to repair the turn-up rips before washing them, but I think the crotch will have to wait until after that first wash.”

Every pair of Nudie Jeans denim comes with free repairs for as long as the jeans are repairable. This can be done either by us at our Repair Shops, or by you! For those of you living too far away from the Repair Shops, we offer a free Repair Kit. The kit contains all you need to perform repairs on your beloved denim. This is a way to bond even more with you jeans; also, it’s great fun.

Welcome to Nudie Jeans Repair Shop JKBG, Stockholm

At 1100 hours, Sweden time, we gently opened the door to our new Repair Shop at Jakobsbergsgatan 11 in Stockholm. This is our second Repair Shop in our fair capital and we are really happy to be up and running.

The interior looks great, we got green walls and a brass wall. We also have the first ever dry selvage floor in the history of the world. It will of course break in beautifully. And who knows, this floor might become incarnated as jeans in the future?

Like always we offer free repairs on all Nudie Jeans denim in need of a little TLC, and our full range of jeans, shirts, jackets and accessories. 

Our credo: the sustainable jean

About a week ago we got word that the Guardian’s Sustainable Fashion blog had a feature on “A Swedish denim label wants to change the way we wear our jeans”. The article sheds light on the building blocks that is our Eco Cycle philosophy: Break in, Repair, Reuse and Reduce. To us this is natural and we sometimes forget to tell people about the work we put in. It’s a really good read about how the environmental aspect of what we do has always been a central part of the brand, where it all started and where we are today.

Not only were we flattered by this article, we also got a lot of great feedback from it.

Rolling out the blue carpet

With Repair Shops set up in major cities like Göteborg, London, Los Angeles, Sydney and Osaka, we are now opening up yet another shop in Stockholm. This time at Jakobsbergsgatan, in the borough of Östermalm.

Although small in size, we offer our full range of denim and of course and our praised repair service. Customers will get advice from knowledgeable staff and to tie it all together with our Eco Cycle philosophy, the possibility to hand in worn in Nudie jeans and get a 20% off on a new pair. The worn in denim is later repaired, washed and sold as one-off, second hand pieces.

The Repair Shop also features the world's first ever, dry selvage floor. It will of course break in beautifully.

Step into our office, baby

A while back ou friends at Hypebeast swung by and spent some time at our Headquarters. They talked to Joakim how our love for worn in denim and the patina it carries translates to the interiors of our office.

CCTV Sessions: Lucius

In November last year, Brooklyn’s finest, Lucius, paid us a visit at the Soho Repair Shop. The vibe was just right, and set a high standard for the premiere of the Soho Repair Shop CCTV. The shop was packed and the band exceeded all expectations, belting out their perfectly crafted, foot-stomping pop tunes. We will upload the gig in its entirety, but first out is a mesmerizing version of How Loud Your Heart Gets.  It was a real treat having this New York five-piece over, blessing us with their wondrous music.

Preview or buy Lucius debut album Wildewoman in the iTunes Store.

Nudie Jeans Travel Guide: Norway

We have our roots in Gothenburg, Sweden. We’re proud of our city and we want to show it to you as much as possible, but sometimes we forget that Nudie Jeans happens pretty much everywhere, all of the time. We got our stores all over the map and people living in cities far away. With that in mind we decided to give you all the Nudie Jeans Travel Guide. A handy little guide to the world according to Nudie Jeans. Last time we gave you Los Angeles, but this time we head back home to Scandinavia.

Breathtakingly beautiful scenery, fjords and mountain ranges. Norway is one amazing country. In this episode, we let our Key Account Manager Per Johnny guide you to some of his Norway favorites. You’ll be treated to an eclectic mix of nightlife and the great outdoors. Per Johnny has travelled the lengths and breadths of Norway for a few years so rest assured that he knows quality when he stumbles upon it.

Cabin in Valdres One of the greatest things to do in Norway is to rent a cabin in Valdres. Situated way up on the mountain with no running water or electricity. It’s you in the middle of pretty much nowhere, with the most beautiful nature surrounding you. There’s just no better place to spend some time. While you’re at it, do it like the Norse and go on a hike. You’ll never regret, or forget it. valdres.com/en/

Fuglen This is a fantastic café in the center of Oslo. During daytime they serve up some great coffee with these special beans, and at night it becomes a cocktail bar. If you’re in Oslo and feel the need to get your hands on a nice cocktail, meeting nice people in a great atmosphere, this is the place to visit. Universitetsgata 2 fuglen.no

Roar i Bua If you ever find yourself in Tønsberg at summer, you need to check out Roar i Bua. It’s a great spot down by the pier. Seafood fresh out the water. The standout item on the menu is the fish cake ciabatta. This is one of those places you come back to. Honnørbrygga roaribua.com

Tear it down, build something new – something better part 3

The wait is over, friends. We are up and running! The new Nudie Jeans Repair Shop at Vallgatan in Göteborg was successfully launched this morning. For the last month, the windows have been covered with vinyls saying, “we’ll be back shortly”, and now we definitely are. The store has been completely revamped and it looks great, and the Spring 2014 Collection looks perfect on the hangers and on the counters. When in Göteborg, do as the locals; visit the Repair Shop at Vallgatan 15.

Nudie Jeans Fit Guide

From tight to regular. Here are the Nudie Jeans fits. Spin them around and compare look and measurements. Visit Fit Guide

Nudie Fit Guide
Nudie Production Guide

Production Guide

We take a great interest in where and how the Nudie Jeans collection is produced. See for yourself in the Production Guide

Latest news

  • Oct 26: Job openings - Nudie Jeans Repair Shop Soho, London. nj.io/lq6x
  • Oct 19: There's still a bit of weekend left! And there's still a few hours left of free shipping shopping. Check out the new arrivals and get free shipping. nj.io/LTv9
  • Sep 18: Stonemasonry; ideal trade for breaking in denim. Check out Grim Tim Stone Mason Replica in you’ll be convinced too. Limited edition of 300 pairs. nj.io/bV04
  • Sep 10: Vi söker butikschef & butikssäljare till vår butik i Barkarby! nj.io/GkOL
  • Aug 29: These limited edition jeans taught Mathias pretty much everything he knows about denim. Read his User Story: nj.io/Lw7N
  • Jun 23: It’s Summer Sale Time! All Spring 2014 garments need to go, and are sold at 30% off at the Nudie Jeans Online Shop nj.io/Ftmj
  • Jun 11: The aged, patinated leather gives this bag a beautiful, well-worn look. Get Geronimosson Aged Trunk from the Nudie Jeans Online Shop nj.io/UZXG
  • Jun 06: Melting Butter paid us a visit at the Nudie Jeans Repair Shop in Soho. nj.io/Dhps
  • More...

Your jeans go
where you go.
They live your lifestyle.
They get abrasions
and scars.
And they bleed.
Just like you.


Nudie Jeans Repair Shops