Tear it down, build something new – something better part 2

Tomorrow we open up the doors to our brand spanking new Repair Shop at Vallgatan in Gothenburg. The new shop is not only way for us to show our full range organic denim, and full collection for each season, it's also a way for us to convey the idea behind Nudie Jeans.

The concept behind the Repair Shop is deeply rooted in the Nudie Jeans Eco-Cycle Philosophy of break in, repair, reuse and recycle. As a service we offer free repairs on all Nudie jeans. And for everyone who’s not into vintage, worn in denim, we offer a trade-in where people’s well-worn denim are sold as second hand pieces, and become somebody else’s new favorite jeans.

The idea about giving new use to the things that’s been used and loved is consistent also in the interiors of the Repair Shop. The scuffed floors are left untouched and you see movement of previous customers; the walls still have holes from fixtures and faded paint to give the premises a more genuine, worn in look.

The counter and desks are med from old drawers that now serve as easy access, hidden storage compartments. Old, industry lighting fixtures, visible copper tubes and prominent use of fabric and leather; all the new old stuff, the bruises, scars and history of the old store gives the new Repair Shop a rugged, yet warm and familiar feeling.

Join us tomorrow as we reveal the beauty that is our new, magnificent Repair Shop!

Tear it down, build something new – something better part 1

The windows are covered; a message stating that the store is closed for renovation, but that we’ll be back shortly with a brand new Repair Shop.

In the middle of January we tore out the interior of the Nudie Jeans Store at Vallgatan in Gothenburg in order to revamp and build up a brand new Repair Shop.

On Thursday we open up the doors to the latest addition to the family of Nudie Jeans Repair Shops. But before then we’d like to take you through the process of rebuilding the Vallgatan Repair Shop.

Band of Horses - live at Nudie Jeans House Los Angeles

This Tuesday our long time friends Band of Horses dropped “Acoustic At the Ryman”, recorded at Nashville’s legendary Ryman Auditorium in April 2013. The day before they took some time off from rehearsing and gave an exclusive in-store gig at Nudie House, West Hollywood, Los Angeles. We are proud to present this exclusive 7 song set for all you fans of Band of Horses and Nudie Jeans. Do enjoy.

Get the album in your preferred format: iTunes: http://smarturl.it/bohaatrit Amazon Vinyl: http://smarturl.it/bohaatrvinyl Amazon CD: http://smarturl.it/bohaatrpa

And while we’re in the area, check out some of our favorite West Hollywood spots.

Daniel Larsson: A connoisseur of the art of living

Daniel Larsson is our Designer Assistant, a title that he likes because it’s nice, but he would rather call himself Collection Developer because that’s what he does. When not helping the Product Development Department create well-balanced collections, he’s an artist. With a gift to see things from a different perspective, he finds dance in pretty much every aspect of life.

What’s up, Daniel?

– I just made my own lip balm. My lips were really chapped and they needed moisture. At home I found a bar of beeswax and I added some extra virgin olive oil. I used it for one day, and my lips are perfect since. It’s also the perfect gift for my friends. Aristotle made lip balm like this; that’s pretty cool.

And you exercise a lot. Tell us a bit about that.

– Sport is becoming a more integral part of my being. Lat fall I started playing football. I hadn’t played since I was 15, and I realized it’s great. I see it as dance, rather than just football. So I guess I’m more of a dancer than a footballer. But think about it. Eleven people moving in sync, trying to score goals, and at the other end there’s a team of eleven dancers moving in sync to keep you from doing so. A while back I busted my knee and my doctor told me swimming is great. In order to fix the knee I took up swimming and I realized it’s beautiful and also a lot like dancing. It’s very graceful and all about controlling your body.

David & Mathias – Resuscitators of the dance floor

They’ve been referred to as Nudie Boys when they are out DJing, a name they didn’t pick themselves. The would rather be called just David & Mathias or Mathias & David. When they’re not coordinating our Online Shop, they travel the breadths of Gothenburg, with their records, spreading love and beautiful music to dancing teenagers of all ages.

Mathias: “We’ve been DJing together since we worked at the Vallgatan Repair Shop together.”

David: “Yeah, about four years. I was his boss, I hired Mathias.”

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What type of tunes do you guys drop on your audience?

Mathias: “Depends on where we’re spinning, but 50’s, 60’s and 70’s and assorted indie hits.”

David: “We are like a bag of pick and mix. We play whatever we feel like.“

Mathias: “But, we focus on the classics. If the vibe is right, we don’t mind putting on a hip hop tune or two to get the crowd going.”

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What makes the perfect night in the club?

David: “Great people dancing, smooth drinks and us playing the evergreens.”

Mathias: “Can we say drinks?”

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The dance floor is packed, what song kills it? It doesn’t necessarily have to be a bad song.

David: “Mathias knows a lot about this.”

Mathias: “I’ve got a thing for power ballads, but not everyone is on the same page. However Sinead O’Connor’s "Nothing Compares 2 U" kills most dancefloors. Or makes it packed; it could go either way.”

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The dance floor is empty, what song fills it up and makes it go bat shit crazy? It doesn’t necessarily have to be a great song.

Mathias: “Sam Cooke’s Twistin’ the Night Away never goes wrong.”

David: “Or "Shout by the Isley Brothers.”

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What makes you dance?

David: “Tequila.”

Mathias: “And High Kais!”

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Let David & Mathias or Mathias & David, or whatever their name is, take you to the party with some of their favorite tunes: http://nj.io/nQQ6

Selvage: keeps denim history from unraveling

Those of you who follow us on the regular often come in contact with the term selvage or selvedge. This refers to the self-bound edges of the selvage fabric. If you sneak a peek on the outseam of someone’s cuffed denim you will either see the joining edges with either a overcast seam or the coveted selvage.

The selvage fabric is weaved on old shuttle looms. It has a tighter and denser weave than non-selvage denim, which makes the fabric heavier and sturdier. One single weft thread is passed back and forth under one or two warp threads, creating a natural edge on the fabric that won’t unravel. The old looms create variations and imperfections, which makes for more unique texture of the fabric.

The colored thread stitched in the warp was a way for the fabric manufacturers to the tell rolls apart, when they produced for different jean manufacturers. If you take a closer look at our selvage denim you see that we have our own orange selvage.

When the demand for denim exploded in the 1950s, American manufacturers switched to projectile looms that were more cost efficient. The fabric is made with weft threads are shot in only one direction, making the finished edges frayed and in need of an overcast seam. In the 80’s Japanese companies saw a bigger interest in traditional made denim and bought pretty much every old shuttle loom they could get their hands on and started producing selvage fabric. Today, many people claim that Japanese selvage denim is superior to other selvage denim.

We use a couple of different selvage fabrics, but our long time favorite is the Japanese selvage denim from Kaihara Mills. What sets the Kaihara selvage apart from other selvage fabrics is that it’s multifaceted. It will break in beautifully – most selvage fabrics do – but the Kaihara gives different, more personal result. Also, the result will vary every time you break it in.

See our complete line of selvage garments: http://nj.io/1RAf

CCTV Sessions: Motorama live at Nudie Jeans Barcelona

Every once in a while, bands visit our Repair Shops and Concept Stores to give the gift of music. This is something that we love. Last year, Russian post rockers Motorama passed through Barcelona on their European tour.

Little is known about this Russian five-piece. We know that they hail from Rostov-on-Don, a fairly big city on the river Don. They released their first album back in 2010 and have released six albums, EPs and singles since then. Monotone, jangly pop tunes beaming with energy. You will most definitely hear more about these guys in the future.

We’re glad that they took some time off to deliver a set that will most definitely knock your socks off. Enjoy!

If you ever find yourself in Barcelona, visit our Concept Store.

User Stories: Alfred

“I got these in February, 2010 and wore them every single day for a year before I finally washed them. They have been washed once a year since then. There are really no fun facts about the wear, tear and repairs. When you wear them a lot the crotch, knees will eventually wear out, so I have had a fair deal of repairing done. I still enjoy putting them on, but now they’re hanging on the wall at the Vallgatan Repair Shop in Gothenburg.”

It all starts with a pair of drys. Go get them, tiger: http://nj.io/tEo9

Tracks of Time: Dylan LeBlanc – “Emma Hartley”

Back in 2011 Dylan LeBlanc paid us a visit at Vallgatan. Like a true rambler, Dylan walked through the door, picked up his guitar and delivered a heartfelt set. Kick back, and let Dylan give you a great start, this fair Wednesday.

Be a rambler; dress in black.

The Jean Jacket: From Worker Blouse to Family Treasure

Just like denim pants, the jacket was developed as a sturdy garment for hard working men and women, cowboys and the fortune seekers of the gold rush. Just like the pants, it was later adopted by teenagers who made it dangerously stylish.

The first denim jacket that we know of came about in 1905, and like always it was the Levi Strauss Company that produced it. In the beginning it was called a blouse, and didn’t become a “jacket” until the 1930’s. The denim jacket has some hundred years to its name, but when we take that walk down Jean Jacket Memory Lane, we realize that the three most famous styles are still what we’re looking for when we go shopping for a new denim jacket.

We try to stay true to our roots and carry three different fits. Sonny Jean Jacket, a classic, loose-fit, 30’s worker jacket. Its roots can be traced all the way back to 1905. This is the original jean blouse. It only has one pocket, placed on the inside. Another great feature are the knife pleats on each side of the front closing. They look like gills and it’s a detail that will break in beautifully over time.

Perry Denim Jacket is the newest to the family of jean jackets, but the cut is the most classic. When someone says “denim jacket”, this is how most people visualize it; a short, slim fitting jacket with double flat fell seams under each slanted pocket. Conny Denim Jacket is a boxy and stripped version of the classic. It’s our core, denim jacket and it’s been with us all the way since the beginning. Only the bare essentials, no unnecessary seams, just a really clean jacket with the Nudie Jeans embo on the back yoke.

Great denim should live forever, and a dry denim jacket takes a while to break in. Six months of everyday use and you might be halfway, but there are ways to speed up the process that don’t involve sandpaper. Wearing the jacket under a leather jacket will create beautiful and smooth fades and honeycombs and you and your jacket will get the respect you deserve. Don’t let the time scare you off. You should see a dry denim jacket as an investment for the future; and if you can’t break it in during your lifetime, pass it on to the kids.

See all of our dry denim jackets.

Fit Guide

From tight to loose. Here are the Nudie Jeans fits. Spin them around and compare look and measurements. Visit Fit Guide

Nudie Fit Guide
Nudie Production Guide

Production Guide

We take a great interest in where and how the Nudie Jeans collection is produced. See for yourself in the Production Guide

Latest news

  • Jun 23: It’s Summer Sale Time! All Spring 2014 garments need to go, and are sold at 30% off at the Nudie Jeans Online Shop nj.io/Ftmj
  • Jun 11: The aged, patinated leather gives this bag a beautiful, well-worn look. Get Geronimosson Aged Trunk from the Nudie Jeans Online Shop nj.io/UZXG
  • Jun 06: Melting Butter paid us a visit at the Nudie Jeans Repair Shop in Soho. nj.io/Dhps
  • May 14: Yeah! Our Repair Shop concept won Sustainable Store of the Year award. nj.io/rio7
  • Apr 04: Black Coated denim is back - Thin Finn Back 2 Black. nj.io/PzGp
  • Mar 20: Guardian Sustainable Business wrote a nice piece on wear, tear & repair. nj.io/2pvM
  • Mar 04: Did you get our latest newsletter about denim jackets, khakis & tees? nj.io/S0R0
  • Feb 20: Our store in Göteborg has been renovated - it's a beauty. Say hi to Nudie Jeans Repair Shop Göteborg. nj.io/aGRj
  • More...

Your jeans go
where you go.
They live your lifestyle.
They get abrasions
and scars.
And they bleed.
Just like you.


Repairs Shops