Would you like some fresh herbs with your selvage?

Fresh herbs and selvage. Our Paddington team decided to take organic to the next level and cultivated a veggie patch out the back of the store. Brilliant!

User Stories: Kristoffer

There are as many ways to break in a pair of dry jeans as there are people on this ball of rock and earth. This is Kristoffer's User Story.

Sustainable Store of the Year!

Yeah! Our Repair Shop concept was rewarded with the Sustainable Store of the Year when the Swedish Trade Federation held their annual Retail Awards.

User Stories Live: A Unique Concept Made Even More Unique

Our User Stories are pieces of art in themselves. Our Barcelona took the art of window displaying one step further with help from designer Susana Piquer.

User Stories: Kent Norberg

With over 100 gigs under the belt, these black coated Slim Jims have developed a spectacular leather-like look. This is Kent Norbergs User Story.

Being nice is not an end in itself: Sandya Lang, CSR Manager

Our eco philosophy has never been a purpose on its own, it's simply the way we do stuff since the beginning of the brand. Meet our CSR Manager Sandya Lang.

Blodarnas Knivhus episode 6: Brothers in Thailand part 4

Blodarnas Knivhus goes all Jules Verne and takes us on a journey underneath the surf. This is the final episode of their adventurous trip to Thailand.

Blodarnas Knivhus Episode 6: Brothers in Thailand part 3

Blodarnas Knivhus' trademark is the painted on daggers. On their trip to Bangkok they teamed up with Pronto Denim and held a workshop on painting denim.

CCTV Sessions: Little Dragon Live at Skånegatan

Little Dragon are doing it big! Last Sunday they played Coachella, and they do it once again next Sunday. Oh, we love it when our friends become successful.

Blodarnas Knivhus Episode 6: Brothers in Thailand part 2

Last week, Blodarnas Knivhus went chasing waterfalls and experienced the heat of the country. This week, they use force to get rid of the same heat.

Nudie Jeans Fit Guide

From tight to regular. Here are the Nudie Jeans fits. Spin them around and compare look and measurements. Visit Fit Guide

Nudie Fit Guide
Nudie Production Guide

Production Guide

We take a great interest in where and how the Nudie Jeans collection is produced. See for yourself in the Production Guide

Latest news

  • Feb 04: 안녕하세요 한국 We're happy to announce that we now ship to South Korea.
  • Feb 03: We are proud to present Lamino by Nudie Jeans: A tribute to sustainable design. nj.io/SEMk
  • Jan 23: Career opportunities! We are hiring in London, Oslo and Stockholm. nj.io/Ir1c
  • Jan 21: Hej Sverige - vi söker folk till Sales Support på vårt huvudkontor i Göteborg. nj.io/V5MY
  • Dec 26: The Sale is on! Heaps of great denim, shirts, sweaters, jackets and tees. Get your favorites now! nj.io/V9Ng
  • Oct 26: Job openings - Nudie Jeans Repair Shop Soho, London. nj.io/lq6x
  • Oct 19: There's still a bit of weekend left! And there's still a few hours left of free shipping shopping. Check out the new arrivals and get free shipping. nj.io/LTv9
  • Sep 18: Stonemasonry; ideal trade for breaking in denim. Check out Grim Tim Stone Mason Replica in you’ll be convinced too. Limited edition of 300 pairs. nj.io/bV04
  • More...

Your jeans go
where you go.
They live your lifestyle.
They get abrasions
and scars.
And they bleed.
Just like you.


Nudie Jeans Repair Shops