Another great day in Göteborg! Jonas, Emilia, and Lee are waiting for the polaroid to develop at the first location for the day.
Photo shoot day #2
May 6th, 2010Photo shoot by the bridge
May 5th, 2010
Blue sky and a warming sun. Perfect conditions to explore the less visited parts of Göteborg with our photgrapher Jonas Linell. Here is a sample for our blog readers, the result will be available next spring.
Concept Store in Zürich
May 3rd, 2010
We have opened a concept store in Zürich. The store is located in Zurich and in the new vibrant and upcoming area of District 5. It is the first Nudie Jeans concept store in Switzerland.The location is an old railway viaduct, which has been transformed into homes for many different stores such as bookshops, restaurants and designer galleries.
In the store the old stonework can be found and there is glass walls both in front and back of the store. We try to keep the old character of the locations we choose for our concept stores and this location was a perfect match for our concept.
The adress is: Viadukt Straße 51 Zürich.
See you there!
Winner #21 – Glenn from USA
April 30th, 2010
NIce creases after 4,5 months.
Used for five months and not washed.
The final result.
It is time to announce our last (but not least) winner in the Wear & Tear Competition, Glenn from USA!
Glenn sums it up pretty well himself in his presentation:
“I wore these babies hard for the past 6 months. I’ve had a hell of a half of a year, lots of stuff changed from relationships to body weight and school grades. Through all of my experiences, these jeans have stuck it out. I climbed rocks in them, went to the beach a few times, had snowball fights and built snowmen, and just generally had an awesome time breaking them in, and I think it shows.”
Yes Glenn, it shows. Not much to add. Congratulations!
Booklet spring/summer 2010
April 30th, 2010We are testing to publish some stuff using Issuu. What do you think? Please comment.
Winner #20 – Peter from New Zealand
April 23rd, 2010
Regular Alf Dry Selvage used for five months.
Things are starting to happen after seven weeks.
Not many winners left to present now. We have been looking throught thousands of pictures of nice jeans from lots of different parts of the world.
Today the turn has coem to New Zealand, and the happy winer is Peter. Congratulations Peter. A nice pair of Regular Alf Dry Selvage, looks nice & great potential to become really nice after the first wash (in a couple of months or so…).
Winner #19 – Nathavipa from Thailand
April 23rd, 2010
Slim Jim used for two months.
Used for eight months & washed once.
Used for eight months & washed once.
Nathavipa from Thailand is the 19th winner in the Nudie Jeans Wear & Tear Competition. Nathavipa har been wearing in a pair of Slim Jim. Congratulations!
Winner #18 – Finbarr from Ireland
April 21st, 2010
Not the sharpest pic, but the jeans look great.
Strong contrast around the pocket.
Finbarr from Irelnad is winner number 18 in the Nudie Jeans Wear & Tear Competition. Congratulations! Finbarr started wearing his pair of Average Joe in september and they are starting to look good. Well done!
Spend you 500 euros in the webshop wisely…
Winner #17 – Mikhail from Australia
April 20th, 2010
Three weeks of use.
Six months of use, no wash.
Six months of use & washed once.
In our search for the perfectly worn in jeans we have reached Australia. In the pics you process from almost new to worn & washed. Note the almost green shade in the denim. It is a pair of Grim Tim Dry Dirt Organic.
Congrats Mikhail!
Band of Horses in Gothenburg
April 17th, 2010
Ben Bridwell & Tyler Ramsey from Band of Horses.
Our favourite band, Band of Horses, are in town. They stopped by the Nudie Jeans Store to say hi and play a couple of songs. Ben & Tyler played some acoustic songs, including one from the forthcoming album Infinite Arms.
Really nice guys and a fantastic gig. Stay tuned to this blog, it’ll be on CCTV Sessions in a couple of weeks.
