Our credo: the sustainable jean

About a week ago we got word that the Guardian’s Sustainable Fashion blog had a feature on “A Swedish denim label wants to change the way we wear our jeans”. The article sheds light on the building blocks that is our Eco Cycle philosophy: Break in, Repair, Reuse and Reduce. To us this is natural and we sometimes forget to tell people about the work we put in. It’s a really good read about how the environmental aspect of what we do has always been a central part of the brand, where it all started and where we are today.

Not only were we flattered by this article, we also got a lot of great feedback from it.

Rolling out the blue carpet

With Repair Shops set up in major cities like Göteborg, London, Los Angeles, Sydney and Osaka, we are now opening up yet another shop in Stockholm. This time at Jakobsbergsgatan, in the borough of Östermalm.

Although small in size, we offer our full range of denim and of course and our praised repair service. Customers will get advice from knowledgeable staff and to tie it all together with our Eco Cycle philosophy, the possibility to hand in worn in Nudie jeans and get a 20% off on a new pair. The worn in denim is later repaired, washed and sold as one-off, second hand pieces.

The Repair Shop also features the world's first ever, dry selvage floor. It will of course break in beautifully.

Step into our office, baby

A while back ou friends at Hypebeast swung by and spent some time at our Headquarters. They talked to Joakim how our love for worn in denim and the patina it carries translates to the interiors of our office.

CCTV Sessions: Lucius

In November last year, Brooklyn’s finest, Lucius, paid us a visit at the Soho Repair Shop. The vibe was just right, and set a high standard for the premiere of the Soho Repair Shop CCTV. The shop was packed and the band exceeded all expectations, belting out their perfectly crafted, foot-stomping pop tunes. We will upload the gig in its entirety, but first out is a mesmerizing version of How Loud Your Heart Gets.  It was a real treat having this New York five-piece over, blessing us with their wondrous music.

Preview or buy Lucius debut album Wildewoman in the iTunes Store.

Nudie Jeans Travel Guide: Norway

We have our roots in Gothenburg, Sweden. We’re proud of our city and we want to show it to you as much as possible, but sometimes we forget that Nudie Jeans happens pretty much everywhere, all of the time. We got our stores all over the map and people living in cities far away. With that in mind we decided to give you all the Nudie Jeans Travel Guide. A handy little guide to the world according to Nudie Jeans. Last time we gave you Los Angeles, but this time we head back home to Scandinavia.

Breathtakingly beautiful scenery, fjords and mountain ranges. Norway is one amazing country. In this episode, we let our Key Account Manager Per Johnny guide you to some of his Norway favorites. You’ll be treated to an eclectic mix of nightlife and the great outdoors. Per Johnny has travelled the lengths and breadths of Norway for a few years so rest assured that he knows quality when he stumbles upon it.

Cabin in Valdres One of the greatest things to do in Norway is to rent a cabin in Valdres. Situated way up on the mountain with no running water or electricity. It’s you in the middle of pretty much nowhere, with the most beautiful nature surrounding you. There’s just no better place to spend some time. While you’re at it, do it like the Norse and go on a hike. You’ll never regret, or forget it. valdres.com/en/

Fuglen This is a fantastic café in the center of Oslo. During daytime they serve up some great coffee with these special beans, and at night it becomes a cocktail bar. If you’re in Oslo and feel the need to get your hands on a nice cocktail, meeting nice people in a great atmosphere, this is the place to visit. Universitetsgata 2 fuglen.no

Roar i Bua If you ever find yourself in Tønsberg at summer, you need to check out Roar i Bua. It’s a great spot down by the pier. Seafood fresh out the water. The standout item on the menu is the fish cake ciabatta. This is one of those places you come back to. Honnørbrygga roaribua.com

Tear it down, build something new – something better part 3

The wait is over, friends. We are up and running! The new Nudie Jeans Repair Shop at Vallgatan in Göteborg was successfully launched this morning. For the last month, the windows have been covered with vinyls saying, “we’ll be back shortly”, and now we definitely are. The store has been completely revamped and it looks great, and the Spring 2014 Collection looks perfect on the hangers and on the counters. When in Göteborg, do as the locals; visit the Repair Shop at Vallgatan 15.

Tear it down, build something new – something better part 2

Tomorrow we open up the doors to our brand spanking new Repair Shop at Vallgatan in Gothenburg. The new shop is not only way for us to show our full range organic denim, and full collection for each season, it's also a way for us to convey the idea behind Nudie Jeans.

The concept behind the Repair Shop is deeply rooted in the Nudie Jeans Eco-Cycle Philosophy of break in, repair, reuse and recycle. As a service we offer free repairs on all Nudie jeans. And for everyone who’s not into vintage, worn in denim, we offer a trade-in where people’s well-worn denim are sold as second hand pieces, and become somebody else’s new favorite jeans.

The idea about giving new use to the things that’s been used and loved is consistent also in the interiors of the Repair Shop. The scuffed floors are left untouched and you see movement of previous customers; the walls still have holes from fixtures and faded paint to give the premises a more genuine, worn in look.

The counter and desks are med from old drawers that now serve as easy access, hidden storage compartments. Old, industry lighting fixtures, visible copper tubes and prominent use of fabric and leather; all the new old stuff, the bruises, scars and history of the old store gives the new Repair Shop a rugged, yet warm and familiar feeling.

Join us tomorrow as we reveal the beauty that is our new, magnificent Repair Shop!

Tear it down, build something new – something better part 1

The windows are covered; a message stating that the store is closed for renovation, but that we’ll be back shortly with a brand new Repair Shop.

In the middle of January we tore out the interior of the Nudie Jeans Store at Vallgatan in Gothenburg in order to revamp and build up a brand new Repair Shop.

On Thursday we open up the doors to the latest addition to the family of Nudie Jeans Repair Shops. But before then we’d like to take you through the process of rebuilding the Vallgatan Repair Shop.

Band of Horses - live at Nudie Jeans House Los Angeles

This Tuesday our long time friends Band of Horses dropped “Acoustic At the Ryman”, recorded at Nashville’s legendary Ryman Auditorium in April 2013. The day before they took some time off from rehearsing and gave an exclusive in-store gig at Nudie House, West Hollywood, Los Angeles. We are proud to present this exclusive 7 song set for all you fans of Band of Horses and Nudie Jeans. Do enjoy.

Get the album in your preferred format: iTunes: http://smarturl.it/bohaatrit Amazon Vinyl: http://smarturl.it/bohaatrvinyl Amazon CD: http://smarturl.it/bohaatrpa

And while we’re in the area, check out some of our favorite West Hollywood spots.

Daniel Larsson: A connoisseur of the art of living

Daniel Larsson is our Designer Assistant, a title that he likes because it’s nice, but he would rather call himself Collection Developer because that’s what he does. When not helping the Product Development Department create well-balanced collections, he’s an artist. With a gift to see things from a different perspective, he finds dance in pretty much every aspect of life.

What’s up, Daniel?

– I just made my own lip balm. My lips were really chapped and they needed moisture. At home I found a bar of beeswax and I added some extra virgin olive oil. I used it for one day, and my lips are perfect since. It’s also the perfect gift for my friends. Aristotle made lip balm like this; that’s pretty cool.

And you exercise a lot. Tell us a bit about that.

– Sport is becoming a more integral part of my being. Lat fall I started playing football. I hadn’t played since I was 15, and I realized it’s great. I see it as dance, rather than just football. So I guess I’m more of a dancer than a footballer. But think about it. Eleven people moving in sync, trying to score goals, and at the other end there’s a team of eleven dancers moving in sync to keep you from doing so. A while back I busted my knee and my doctor told me swimming is great. In order to fix the knee I took up swimming and I realized it’s beautiful and also a lot like dancing. It’s very graceful and all about controlling your body.

Fit Guide

From tight to loose. Here are the Nudie Jeans fits. Spin them around and compare look and measurements. Visit Fit Guide

Nudie Fit Guide
Nudie Production Guide

Production Guide

We take a great interest in where and how the Nudie Jeans collection is produced. See for yourself in the Production Guide

Latest news

  • Sep 18: Stonemasonry; ideal trade for breaking in denim. Check out Grim Tim Stone Mason Replica in you’ll be convinced too. Limited edition of 300 pairs. nj.io/bV04
  • Sep 10: Vi söker butikschef & butikssäljare till vår butik i Barkarby! nj.io/GkOL
  • Aug 29: These limited edition jeans taught Mathias pretty much everything he knows about denim. Read his User Story: nj.io/Lw7N
  • Jun 23: It’s Summer Sale Time! All Spring 2014 garments need to go, and are sold at 30% off at the Nudie Jeans Online Shop nj.io/Ftmj
  • Jun 11: The aged, patinated leather gives this bag a beautiful, well-worn look. Get Geronimosson Aged Trunk from the Nudie Jeans Online Shop nj.io/UZXG
  • Jun 06: Melting Butter paid us a visit at the Nudie Jeans Repair Shop in Soho. nj.io/Dhps
  • May 14: Yeah! Our Repair Shop concept won Sustainable Store of the Year award. nj.io/rio7
  • Apr 04: Black Coated denim is back - Thin Finn Back 2 Black. nj.io/PzGp
  • More...

Your jeans go
where you go.
They live your lifestyle.
They get abrasions
and scars.
And they bleed.
Just like you.


Repair Shops