We’re happy to announce that the Nudie Jeans Repair Shop Berlin is now officially open! And at the same time we would like to thank everyone who came to the opening party, and of course thank The Fume for an excellent gig.
The store is situated between two courtyards where you can sense the wing beats of history in the beautiful brick walls. Just like Nudie Jeans’ other shop fits, the interior features raw and rustic vintage furniture set against a clean backdrop
The purpose of the Repair Shop is to show the full collection of jeans and tops, but also to convey the idea behind our Eco-Cycle Philosophy; Break In, Repair, Reuse and Recycle. We give you the possibility to buy your denim from our knowledgeable staff and have the jeans repaired or altered for free by denim specialists.
The Nudie Jeans Repair Shop Berlin is located at The Blue Yard, Münzstraße 21, Mitte, Berlin.
A while back, our good friends at Hypebeast paid us a visit at the headquarters. They seized the opportunity to pick our Co-Founder’s brain on some of the Essentials in his life.
“Nudie Jeans has been a role model for quite some time; a staple of sorts. I used to work at a big department store, where I did everything from selling CDs to logistics. The last couple of years I ran the mens department where I sold a lot of Nudie Jeans. When I met the people behind the brand I really felt that Nudie Jeans was a brand that I could see myself representing. I’m really proud that I get to be a part of this company.”
Mattias Goldkuhl has worked retail all his life. In 2012 he applied for a job as the Store Manager at one of the Nudie Jeans Outlet Stores. During his first year he made such an impact that he got the opportunity to perform his magic on a bigger scale and started working as Retail Coordinator.
“I’m honored to get the opportunity to be responsible for our Repair Shops and Concept Stores. I travel around a lot, making sure our Repair Shops and Concept Stores have the right prerequisites to sell our product and convey the philosophy of the brand. That’s what’s great with Nudie Jeans, we give the customer a chance to get real value for their money by offering free repairs and alterations for as long as their jeans live. Knowledgeable staff give each customer their very best to cater to their needs, giving them the best possible experience. Something that makes me proud to think of when I go to work every day.”
From the looks of it, 2014 will be an interesting year. Today we open up a brand new Repair Shop in Berlin. Since Germany is one of our biggest market, we’ve felt the need to create a place for Nudie Jeans fans where they get to experience the full concept.
“To open up in Berlin is very inspiring. Seeing the success with our London Repair Shop, I’m confident that this store will be a success as well. We got a great location and lots of fans that’s been waiting so long for Nudie Jeans to open up in their city. Now, the wait is over. You find us at Münzstraße 21. Come see us!”
Tight Long John worn by Fiona since 2006
We found Fiona’s beautiful Tight Long John a few months back. We decided that it was unfair to the world to keep these to ourselves.
"I’ve had these Tight Long Johns since late 2006. You get them off the shelf looking just like the jean beside them, then you bring them to life. The crotch and knees have been repaired many times now. Good jeans are worn, but great jeans are lived in! I can’t remember how many times I have washed them, but I do know that I’ve fallen into water more times than I’ve washed them."
No time to spill, start your own break-in project today: http://nj.io/jG3I
Band of Horses performing No One’s Gonna Love You, live at Nudie Jeans Repair Shop in Gothenburg.
Yet another gem from the vaults. Ben and Tyler of Band of Horses always remember to pay us a visit when they’re in town. Luckily for us, they always bring that old six-string and a few sweet tunes. This one happened in Gothenburg, April of 2010. It was beautiful, like always.
Get the entire set: http://nj.io/GStj
Dress up like Band of Horses: http://nj.io/IxBB
Michel is the Store Manager at our Vallgatan Repair Shop in Gothenburg. He’s been with us for a few years and is today a highly skilled denim expert. This spring, his goal is to grow a full beard. We asked him what makes his heart tick a little faster.
– I’m still stuck in the same old tracks; Bob Dylan. At the moment I’m watching “Don’t Look Back”, back to back. I’m still amazed with this fine old gentleman. Favorite album? That’s easy, Blood on the Tracks might be the best album ever recorded.
I also picked up some rumors that Flare Glenn might be back some time soon. If there’s any truth in that, I’m gonna be the happiest boy in all of Gothenburg, or possibly the world.
When you buy a pair of dry jeans you’re often informed that you’re dealing with a “this-or-that” ounce quality. A few people know about this, some don’t care, and some people might feel a little embarrassed to ask what it actually means. Here is an easy rundown of what we’re talking about.
The dry denim fabrics are categorized by weight, and ounce per square yard is the standard measure we use to specify it. There are lightweight fabrics, often under 12 ounces/square yard, mid-weight fabrics from 12 – 16 ounces/square yard, and the heavyweighters; 16 ounces/square yard up to 32 (the sturdiest fabric known to man).
We took our classic, 13.5 oz., Dry Organic Selvage and put them up against the popular 10.75 oz. Thin Finn Dry Ecru Embo. Both dry, the same size and pretty similar in in fit. We thought it would be interesting to compare these two pairs to illustrate the difference. This is the result:
The Thin Finn Dry Ecru Embo weighed 19.401 oz. (550 grams), and the Grim Tim Organic Dry Selvage Tims weighed 25.362 oz. (719 grams).
A lighter fabric makes for a lighter jean, that goes without saying. Also, lighter fabrics breaks in easier. You don’t have to spend the same amount of time to see results. You won't get the same result as you do with the heavier fabrics because it's a lot softer. Lightweight denim is a lot more comfortable to wear from the get-go. With mid-weight and heavyweight denim you need to put in a lot more effort. They might feel tough on the legs for some time, but when you’ve conquered the the first month or two, you’ll never want to let go. We exclusively use mid-weight fabrics for our dry denim since it’s sturdy enough to develop great fades over time, but at the same time, they’re gentle to the person wearing them.
Grim Tim worn by Tobbe for 15 months.
I used this pair of Grim Tim about seven months before I first washed them. When they were still brand new, I was wearing them on a great summer’s night at Debaser in Stockholm where I managed to spill a full pint into my lap. Don’t know if that had a positive effect on the outcome, but at least I’d like to think so.
In total I’ve been using them for about 15 months and now they have been blessed with a second wash. Both times inside out at 60 degrees Celsius.
Your next pair could be beautiful like these. Start your break-in project today: http://nj.io/rkPB
Practicing some axe throwing for the annual christmas tree hunt. Maybe everyone doesn't appreciate all the hectic yule tide traditions, but there are always ways to adapt and enjoy the snow and the smell of freshly chopped fir-tree in your own way!
Have yourself a merry one!