If you follow us on Instagram, you might have noticed that we use terms such as whiskers, fades, honeycombs. Honeycombs is a word often associated with denim, but is there a logic to it? Do bees and jeans have anything in common at all?

A question thrown our way quite frequently is, "Why shouldn't I wash my jeans too often"? So what are the perks of letting your jeans stay unwashed, and what else can you do to freshen them up?

For the longest time, we have had requests for a wider, looser, straight legged fit and the result out of the Nudie Jeans design studio is Tuff Tony.

The Ethical Fashion Report has been one of Australia's leading publications on ethical fashion since 2013. In this year's report, 420 brands representing 98 companies were ranked, and we're thrilled to be among the 20 who received an A or A+.

In this week's episode of ‘What the FAQ’ Anna treats us with a little golden nugget from the history books of Nudie Jeans.

We are back with another impressive drop of Re-use jeans. This time we've collected around 70 pairs of beautiful, well-worn jeans, ready for their next chapter.

Today's guest curator is Caley Vanular, an entrepreneurial surfer, snowboarder, and creative director. Caley hails from Ontario, Canada, and competed in snowboarding for 23 years before pursuing a more artistic role in the world of snowboarding.

What is BCI cotton, and why is it somewhat of a hot potato in the cotton debate? Kevin from our Sustainability team is with us today; he explains what BCI cotton is, and we find out if Nudie Jeans is using it.

Transparency is not an end in itself, but it has a lot of significance for us and our sustainability work. If we are completely transparent with what happens in our supply chain, it is easier for our customers to consume responsibly.

Is your denim life in need of a little TLC? How about allow us to be the guardian for all your denim-related matters. Let Kaine guide you into a more accessible and more exciting existence in the Nudie universe.