Selvage Lab - recreating history


A PAIR OF WELL-WORN dry denim jeans can tell a story about its owner. And two different pairs will never look exactly the same. Where the creases end up depends on the fit, and how you wear your jeans. Keeping your wallet or keys in your back pocket will leave marks on the denim fabric. These marks will become even more evident once you wash your jeans. The spots from your bicycle chain, or those holes from the time you got stuck in that barbed wire. Together, all those marks, stains, and spots tell the story of what your jeans have experienced.

AT THE NUDIE JEANS SELVAGE LAB we work with the best denim artists and laundry experts to recreate that special pair of worn jeans. Only high quality selvage denim is used. Recreating a pair of jeans and giving them an authentic look takes craftsmanship and a stroke of genius. Not to mention time and patience. The creases on the thighs and the back of knees have to be in exactly the right places. Folded sandpaper, with the right grit is used to create streaks on the denim. The seams, pockets and waistband also get a go with the sandpaper in order to imitate a year or so of daily use. Rasps are used to carefully create holes, which are patched after washing. The final magic takes place in the washing machine, where the indigo bleeds out, revealing the result of the wear and tear. It takes a trained eye to know how much "damage" to inflict on the jeans. Every treatment is accentuated in the washing machine.


Nudie Jeans Fit Guide

From tight to regular. Here are the Nudie Jeans fits. Spin them around and compare look and measurements. Visit Fit Guide

Nudie Fit Guide
Nudie Production Guide

Production Guide

We take a great interest in where and how the Nudie Jeans collection is produced. See for yourself in the Production Guide

Latest news

  • Mar 18: Get a job! We are hiring in Göteborg and Kungsbacka.
  • Feb 04: 안녕하세요 한국 We're happy to announce that we now ship to South Korea.
  • Feb 03: We are proud to present Lamino by Nudie Jeans: A tribute to sustainable design.
  • Jan 21: Hej Sverige - vi söker folk till Sales Support på vårt huvudkontor i Göteborg.
  • Dec 26: The Sale is on! Heaps of great denim, shirts, sweaters, jackets and tees. Get your favorites now!
  • Oct 26: Job openings - Nudie Jeans Repair Shop Soho, London.
  • Oct 19: There's still a bit of weekend left! And there's still a few hours left of free shipping shopping. Check out the new arrivals and get free shipping.
  • Sep 18: Stonemasonry; ideal trade for breaking in denim. Check out Grim Tim Stone Mason Replica in you’ll be convinced too. Limited edition of 300 pairs.
  • More...

Your jeans go
where you go.
They live your lifestyle.
They get abrasions
and scars.
And they bleed.
Just like you.

Nudie Jeans Repair Shops