Selvage Lab - recreating history

 

A PAIR OF WELL-WORN dry denim jeans can tell a story about its owner. And two different pairs will never look exactly the same. Where the creases end up depends on the fit, and how you wear your jeans. Keeping your wallet or keys in your back pocket will leave marks on the denim fabric. These marks will become even more evident once you wash your jeans. The spots from your bicycle chain, or those holes from the time you got stuck in that barbed wire. Together, all those marks, stains, and spots tell the story of what your jeans have experienced.

AT THE NUDIE JEANS SELVAGE LAB we work with the best denim artists and laundry experts to recreate that special pair of worn jeans. Only high quality selvage denim is used. Recreating a pair of jeans and giving them an authentic look takes craftsmanship and a stroke of genius. Not to mention time and patience. The creases on the thighs and the back of knees have to be in exactly the right places. Folded sandpaper, with the right grit is used to create streaks on the denim. The seams, pockets and waistband also get a go with the sandpaper in order to imitate a year or so of daily use. Rasps are used to carefully create holes, which are patched after washing. The final magic takes place in the washing machine, where the indigo bleeds out, revealing the result of the wear and tear. It takes a trained eye to know how much "damage" to inflict on the jeans. Every treatment is accentuated in the washing machine.

Fit Guide

From tight to loose. Here are the Nudie Jeans fits. Spin them around and compare look and measurements. Visit Fit Guide

Nudie Fit Guide
Nudie Production Guide

Production Guide

We take a great interest in where and how the Nudie Jeans collection is produced. See for yourself in the Production Guide

Latest news

  • Aug 29: These limited edition jeans taught Mathias pretty much everything he knows about denim. Read his User Story: nj.io/Lw7N
  • Jun 23: It’s Summer Sale Time! All Spring 2014 garments need to go, and are sold at 30% off at the Nudie Jeans Online Shop nj.io/Ftmj
  • Jun 11: The aged, patinated leather gives this bag a beautiful, well-worn look. Get Geronimosson Aged Trunk from the Nudie Jeans Online Shop nj.io/UZXG
  • Jun 06: Melting Butter paid us a visit at the Nudie Jeans Repair Shop in Soho. nj.io/Dhps
  • May 14: Yeah! Our Repair Shop concept won Sustainable Store of the Year award. nj.io/rio7
  • Apr 04: Black Coated denim is back - Thin Finn Back 2 Black. nj.io/PzGp
  • Mar 20: Guardian Sustainable Business wrote a nice piece on wear, tear & repair. nj.io/2pvM
  • Mar 04: Did you get our latest newsletter about denim jackets, khakis & tees? nj.io/S0R0
  • More...

Your jeans go
where you go.
They live your lifestyle.
They get abrasions
and scars.
And they bleed.
Just like you.


Repair Shops