Nudie Jeans Repair Shop Soho

Oct. 20, 2014, 12:22 p.m.

Doh! When the denim starts to wear thin and eventually breaks NOT TO WORRY the Nudie Jeans Repair Shop is here to help!

Oct. 18, 2014, 12:15 p.m.

Rufus is cut in a way that made it possible to get the most out of the selvage fabric, and this jacket has some beautiful details. Swing by and check Rufus out for yourself.

Oct. 7, 2014, 2:07 p.m.

We had Raury come in a little earlier and pick up some Skinny Lin navy lightning ahead of his debut UK show tonight, what an absolute dude.

Oct. 3, 2014, 9:36 a.m.

Serious denim conversations at Nudie Jeans HQ with the 2 heads of production who make all of our denim dreams come true.

Sept. 30, 2014, 1:45 p.m.

Sweater season is up! Get comfy and warm with a dark grey, knitted, regular fit wool sweater: http://nj.io/aW0k

Sept. 28, 2014, noon

Julius is back! The fall version is made with heavy, slightly stonewashed 13 oz. denim: http://nj.io/31b3

Sept. 26, 2014, 1:45 p.m.

Why make things more complicated than they are? This here is a straight up, great leather jacket with Nudie Jeans Orange lining: http://nj.io/vltW

Sept. 25, 2014, 1:45 p.m.

Heavy jacket season is upon us. Best come prepared! http://nj.io/DfdX

Sept. 23, 2014, 1:45 p.m.

Full of contrast with a nice blue tone and beautiful, authentic wear & tear. It’s coated to bring out some 3D effects: http://nj.io/oAZF

Sept. 22, 2014, 1:35 p.m.

"This is the best experience ever!"
Meet Shimi, a comics artist from Japan, traveling the world. When he visited Gothenburg last week, he swung by both the headquarters and the Repair Shops. We're really glad we could make him this happy!


Fit Guide

From tight to loose. Here are the Nudie Jeans fits. Spin them around and compare look and measurements. Visit Fit Guide

Nudie Fit Guide
Nudie Production Guide

Production Guide

We take a great interest in where and how the Nudie Jeans collection is produced. See for yourself in the Production Guide

Latest news

  • Oct 19: There's still a bit of weekend left! And there's still a few hours left of free shipping shopping. Check out the new arrivals and get free shipping. nj.io/LTv9
  • Sep 18: Stonemasonry; ideal trade for breaking in denim. Check out Grim Tim Stone Mason Replica in you’ll be convinced too. Limited edition of 300 pairs. nj.io/bV04
  • Sep 10: Vi söker butikschef & butikssäljare till vår butik i Barkarby! nj.io/GkOL
  • Aug 29: These limited edition jeans taught Mathias pretty much everything he knows about denim. Read his User Story: nj.io/Lw7N
  • Jun 23: It’s Summer Sale Time! All Spring 2014 garments need to go, and are sold at 30% off at the Nudie Jeans Online Shop nj.io/Ftmj
  • Jun 11: The aged, patinated leather gives this bag a beautiful, well-worn look. Get Geronimosson Aged Trunk from the Nudie Jeans Online Shop nj.io/UZXG
  • Jun 06: Melting Butter paid us a visit at the Nudie Jeans Repair Shop in Soho. nj.io/Dhps
  • May 14: Yeah! Our Repair Shop concept won Sustainable Store of the Year award. nj.io/rio7
  • More...

Your jeans go
where you go.
They live your lifestyle.
They get abrasions
and scars.
And they bleed.
Just like you.


Repair Shops