Nudie Jeans Repair Shop Soho

Aug. 28, 2014, 2:04 p.m.

Yesterday we had Joey Bada$$ swing by and pick up a pair of the new indigo night Steady Eddie, Salute sir.

Aug. 26, 2014, 4:13 p.m.

Up close and personal with the Org dry selvage Perry denim jacket available now in-store.

Aug. 23, 2014, 11:40 a.m.

Up close and personal with the brand spanking new dry black selvage Steady Eddie available now.

Aug. 18, 2014, 2:25 p.m.

Battle of the flye: what´s your cup of tea?

Button: http://nj.io/button
Zipper: http://nj.io/zipper

Aug. 7, 2014, 4:59 p.m.

Toms honeycomb is coming along nicely in his Grim Tim dry selvage that he has worn for 1 year (to the day) and not yet washed.

July 24, 2014, 1:32 p.m.

Our friend Gav and his super duper cute daughter Olive popped in to say hi both rocking there Nudie Jeans and looking damn cool whilst doing so!

July 21, 2014, 10:30 a.m.

Come and grab yourself a bargain on these selected sale items all at 30% off the marked price. Woohoo!

July 10, 2014, 4:38 p.m.

One lucky person who attends our 1 year anniversary and gets a gift bag will find this little beauty inside and it will entitle you, yes YOU to a free pair of Nudie Jeans! Remember the party kicks off at 7pm tonight so pop down and celebrate with us!

July 3, 2014, 3:42 p.m.

Come and celebrate our 1 year anniversary with us on the 10th of July and enjoy some drinks, giveaways, traditional Swedish korv and a live DJ set from Splashh! Doors open at 7 until late. See you there!

June 23, 2014, 8:55 a.m.

Fit Guide

From tight to loose. Here are the Nudie Jeans fits. Spin them around and compare look and measurements. Visit Fit Guide

Nudie Fit Guide
Nudie Production Guide

Production Guide

We take a great interest in where and how the Nudie Jeans collection is produced. See for yourself in the Production Guide

Latest news

  • Aug 29: These limited edition jeans taught Mathias pretty much everything he knows about denim. Read his User Story: nj.io/Lw7N
  • Jun 23: It’s Summer Sale Time! All Spring 2014 garments need to go, and are sold at 30% off at the Nudie Jeans Online Shop nj.io/Ftmj
  • Jun 11: The aged, patinated leather gives this bag a beautiful, well-worn look. Get Geronimosson Aged Trunk from the Nudie Jeans Online Shop nj.io/UZXG
  • Jun 06: Melting Butter paid us a visit at the Nudie Jeans Repair Shop in Soho. nj.io/Dhps
  • May 14: Yeah! Our Repair Shop concept won Sustainable Store of the Year award. nj.io/rio7
  • Apr 04: Black Coated denim is back - Thin Finn Back 2 Black. nj.io/PzGp
  • Mar 20: Guardian Sustainable Business wrote a nice piece on wear, tear & repair. nj.io/2pvM
  • Mar 04: Did you get our latest newsletter about denim jackets, khakis & tees? nj.io/S0R0
  • More...

Your jeans go
where you go.
They live your lifestyle.
They get abrasions
and scars.
And they bleed.
Just like you.


Repair Shops