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Selvage denim and jeans from Nudie Jeans

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Shop now
Shop now
Be the sky - Wear it light
Shop now
Be the sky - Wear it light
Shop now
Summer is short or long?
Guide to black denim
Jim and Conny
Exploring the nuances: A comparison of dry selvage and dry ace selvage
Sustainability Report
Indigo in our vains
Curated By Polly Money
Streaky Denim
The Naked Truth About Nudie Jeans - Our Sustainability Work
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The Naked Truth About Nudie Jeans - Our Sustainability Work
The Naked Truth About Nudie Jeans - Our Sustainability Work
Read more

Nudie Jeans kicked off in Gothenburg in 2001, fueled by a love for dry denim, punk music, and snus. From day one, founders Maria Erixon Levin and Joakim Levin built Nudie Jeans on strong values, with sustainability and human rights at the core. Beyond fair wages, organic cotton, and transparency, they wanted to create a community that cares.

Nudie Jeans began repairing jeans as early as 2007 because each pair is meant to be “forever jeans”—the kind you repair, not replace. Today, Nudie Jeans Repair Shops are places to get your jeans fixed (for free), resold, or donated to Nudie Jeans’ recycling program—all to create vintage, not garbage.