Hero BYO Teaser The Journal desktop
Hero BYO Teaser The Journal mobile

Designed by Nudie Jeans, customized by local denim dealers

We love the support we get from retailers locally. To stir up some worldwide local hype around the upcoming launch of our fit, Rad Rufus, we invited ten stores to bake their own and get creative with it.

To us, denim is always an option, and pizza is always a great idea. And who knows better what appeals to a city's denim scene than the local denim dealer? Each store got a menu of premium ingredients, and we opened up a pop-up pizzeria to prepare and deliver these delectables.

Rad Rufus is a relaxed, regular fit with room around the seat, a slightly tapered straight leg for that classic yet refined, well-balanced silhouette. So with the Rad Rufus as a base, they chose from five different dry and three washed denim options. For toppings, they decided what thread color, type of trims, and the back patch color to make it exclusive. And to add more local flavor, each store also created its own unique embo colorway.

Each store got 25 hand-numbered pairs featuring neat graphics with their store name printed on the pocket lining.

Rad Rufus is available from ten stores across the globe now! Check out exclusive variations and find out where you can get them.

Re-use Drop 14 Anton Stenros Loose Leifs
Re-use #14 is now available online

We are back with another impressive drop of Re-use jeans. This time we've collected around 70 pairs of beautiful, well-worn jeans, ready for their next chapter.

Re-worked – handmade by Maria Erixon Levin, crafted exclusively for Browns

Take a peep behind the scenes and learn more about the philosophy behind this unique collection of sixteen selvage pieces, all hand-mended by Nudie Jeans co-founder and creative visionary Maria Erixon Levin.