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Person seated on a metal chair in a dimly lit room, wearing dark clothing. Text overlay reads "DRY: The Raw, Untreated Denim Fabric."
Person sitting on a chair in a minimalistic room, with text overlay about raw, untreated denim fabric.
Dry-The raw, untreated denim fabric

Dry, the raw and untreated denim fabric refers to denim that remains untouched by water, thus lacking a wash – earning the name "dry."

Nudie Jeans goes GOTS

A good pair of jeans tells a story. But so should the label inside them.

User story Brian Szabo

Meet Bryan Szabo: The man behind the Indigo Invitational

Black and white illustration of a skull with text: "Dead Stock, Old Fabrics, New Jeans" on a black background.
Illustration of a skull with "Dead Stock" text above, and "Old Fabrics, New Jeans" below on a black background.
Deadstock

Revived from the past, these jeans are crafted from deadstock fabrics. Each pair is a patchwork of history, reinvented to create a modern fit with a vintage soul.

Person in denim walking, wearing black shoes, with "Nudie Jeans Goes Indigo Invitational" text overlay. Urban background with yellow accents.
Person in denim walking, wearing black shoes, with "Nudie Jeans Goes Indigo Invitational" text overlay. Urban background with yellow accents.
Global Jeans Fading Competition – Indigo Invitational
Person in a brown leather jacket and  Nudie Jeans walking away on a sunlit concrete surface, casting a shadow.
Person in a brown leather jacket and  Nudie Jeans walking away on a sunlit concrete surface, casting a shadow.
Diving into Darkness: Nudie Jeans' Guide to Black Denim