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Introducing: Lofty Lo

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    Our range of women's denim fits is rapidly expanding, and it just got an update. Say hi to Lofty Lo. In short, Lo (pronounced Lou) is a straight-legged relaxed fit with a high waist.

    We try to cover all bases in terms of fit – from tight to regular. We see an increase in interest for regular women's fits made with rigid denim. If that's something that appeals to you, Lofty Lo should be a serious contender. Even though it features a high waist, we intend for it to sit at the waist to offer you a bit of room over the hip and upper thigh. And the waist is designed to provide you with a snug and comfortable fit at the lower back. The well-balanced legroom gives you an overall clean, relaxed straight silhouette.

    Get to know Lofty Lo better, and check out all available options.

    Re-use Drop 14 Anton Stenros Loose Leifs
    Re-use #14 is now available online

    We are back with another impressive drop of Re-use jeans. This time we've collected around 70 pairs of beautiful, well-worn jeans, ready for their next chapter.

    Fall 21 Blog Thumbnail
    Rainbow Mixtape / Nudie Jeans Fall 2021

    This collection is an aesthetic exploration of Nudie Jeans and our influences over the past 20 years.

    Behind the Nudie Jeans Summer 2021 Collection.

    The seasons are changing, but Gothenburg stays the same and is always the starting point in everything we do. This industrial town’s roughness is always present; every collection is an homage to our hometown, and there’s almost certainly always a nod toward popular culture.