Is Nudie Jeans the most transparent company in the world?
In 2013, one of our owners said, ”One day, we’re going to be the most transparent denim brand in the world.” That prediction was correct to some degree because we are well on our way. In every relationship, communication and honesty are essential. As a Nudie Jeans customer, you deserve every bit of relevant information about the garments you buy.
In 2013 we took our first public step toward supply chain transparency when we launched the Production Guide. Back then, we were the first brand in the industry to fling the door open and offer everyone a look into our production. In December 2020, we took this one step further and introduced Product-Level Transparency.
We give you everything: from raw material and production process to the final stages of manufacturing. For each step, you’ll find additional info, and in some cases, you´ll be able to read audit summaries.
“Transparency is a tool for change, not the end goal.”
– Fashion Revolution / @fash_rev
Without transparency, there’s no way for us to address non-compliances within our supply chain. And it’s our responsibility to keep everyone involved in the production safe and lessen our environmental impact. Keeping track of everything within the supply chain making improvements is a never-ending process, but when we see the benefits of the work we do, it’s all worth it. We know there are things to improve, but we are proud to offer you the service.
We visit many of our suppliers every year and are committed to the progress of the social and environmental wellbeing of everyone involved in creating Nudie Jeans products. Working together with our suppliers, forming stronger bonds, makes it possible to share this data with our customers.
The next step, which we are excited about, is to give you Co2 emissions and water usage per product and supplier. That’s the result of our ambitious climate work – we will be able to pull actual data from our suppliers and provide this on the product card.