Our credo: the sustainable jean

Posted 26 March 2014 in The World of Nudie Jeans

About a week ago we got word that the Guardian’s Sustainable Fashion blog had a feature on “A Swedish denim label wants to change the way we wear our jeans”. The article sheds light on the building blocks that is our Eco Cycle philosophy: Break in, Repair, Reuse and Reduce. To us this is natural and we sometimes forget to tell people about the work we put in. It’s a really good read about how the environmental aspect of what we do has always been a central part of the brand, where it all started and where we are today.

Not only were we flattered by this article, we also got a lot of great feedback from it.

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OUR PRODUCT
IS MADE WITH:
100% organic cotton denim
Social responsibility
Transparent production
WE STRIVE FOR SUSTAINABLE
CONSUMPTION PATTERNS BY:
Offering free repair service
Reselling second hand products
Recycling worn out products
A HIGH
QUALITY
PRODUCT
MADE IN
A FAIR WAY
Nudie Jeans