To bring you the goodies this time, we’ve had to Re-Re-used and prevent theft.
We just released a bunch of new Re-use jeans on nudiejeans.com. Again, we asked our colleagues to do some closet excavation and find something special for this drop. And as usual, we struck denim gold.
The Re-use program is pre-loved, well-worn Nudie Jeans denim, cleaned, repaired, and ready to wear. Great denim with both history and soul. They tend to sell out fast, so don’t wait around too long.
We are also proud that we can label our Re-use jeans with “Bra Miljöval”, the Swedish “Good Environmental Choice” eco label issued by the Swedish Society for Nature Conservation (Naturskyddsföreningen).
In 2018, we introduced Re-use Online, where in limited drops we made pre-loved denim available in our online shop. The results have been great, and all drops sold out within a few days. Nudie Jeans wants to take responsibility for the impact that we create, which is why we have chosen to explore ways to reuse the fabric of our old denim by turning it into new products that we can sell again, as the first step before up-cycling and later on recycling at a fiber scale.