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Over the course of the past 6 months we’ve seen Steven break in his Dry Selvage Steady Eddies in a spectacular way. An unfortunate turn of events made it impossible for Steven to follow through with his 12 Month Break-In Journey. However we’re glad that we got 6 months of great wear and tear, and proof that our dry selvage jeans will stand the ultimate test of serving as everyday workwear for this brilliant person.

We want to thank Steven for partaking in this project, and wish him lots of luck with his future endeavors. Follow Steven on Instagram.

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A few sustainable seconds on why sustainability matters

We just released our annual Sustainability Report. And if you follow us on the regular, you know that we put a lot of work into this matter because it matters — a lot.

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Unbound by genre: the black denim silhouette

Fashion has always been an integral part of music, maybe not as crucial as beats, chords, words, and melody. But no matter which decade or genre you dip the proverbial toe in, clothes have been a massive part of the artist's personae. And the black denim silhouette reigns supreme.

The Cultivation Company Svalan