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What the FAQ — Why are most jeans blue?

Welcome to What the FAQ presented by Nudie Jeans:

Today Kaine navigates his way through Google search results for this truly relevant question. But do we find the answer to the blue denim question for you? 


About the series:

What the FAQ is dedicated to answering some of the most frequently asked questions we receive here at Nudie Jeans. Whether it concerns our sustainability work, product info, or general denim advice, our experts and colleagues stand ready to enlighten the Nudie Jeans community.

See more episodes on the Nudie Jeans YouTube channel.