What’s your story?


This is our very own Richard. His pair of Loose Leif (fit no longer available – see similar fits here) jeans were worn for 8 months before the first wash and what we love in this story is that you see the life he leads: worn knees from the sandbox, coffee stains from his favorite café and beautiful fades from the everyday usage as a first-time dad.

Richard came to the office in the very pair you see featured and we swiftly roped him into the studio for a spontaneous shoot – the true beauty of Richard’s story can be seen vividly here in the whiskers, repairs, and fades that were collected over the first 8 months of usage. Admittedly, there’s also a really nice story about how this pair of Loose Leif (fit no longer available – view similar fits) became Richard’s go-to everyday denims.

“You asked me during the photo session if I had any sort of special memory in Loose Leif and it really got me thinking about why I actually wanted to own these jeans. Loose Leif are my dad-jeans. I bought them about 7 months before my daughter was born, sort of picturing how I would wear them at the playground and so on. Loose Leif turned out to be the perfect choice for playground action with its regular waist and straight leg – and they’re a pair you can be comfortable on your knees in. So for me, buying my dad-jeans was in a way mental preparation for the life changing event of becoming a father. I also liked the idea of breaking them in during the pregnancy and symbolically washing and cleaning them right before my daughter arrived, giving her a clean and soft denim knee to rest in.” – Richard

A nice story and a beautiful pair of worn-in selvage jeans. For anyone who might be wondering where the coffee stain was collected, we can highly recommend visiting Richard’s favorite cafe ‘Dirty Records‘ located here in Gothenburg.


Re-use Kaihara Selvage
The Nudie Jeans Guide to Selvage Denim

To claim that we love selvage denim would be quite an understatement. Calling it love wouldn't be fair because it's too important for us to call it just that.


Revived from the past, these jeans are crafted from deadstock fabrics. Each pair is a patchwork of history, reinvented to create a modern fit with a vintage soul.