Regenerative Organic Cotton

Cotton is where every pair of Nudie Jeans begins, so how it’s grown matters. For years we’ve relied on certified organic cotton as our standard. Now we’re taking the next step: regenerative organic cotton.It’s not just an upgrade. It’s a shift in mindset.

From organic to regenerative organic

Organic cotton bans synthetic chemicals and GMOs. Regenerative organic cotton does that too, but goes further. It restores the ecosystem instead of simply avoiding harm. It improves soil health instead of depleting it. It brings back biodiversity instead of replacing it.
Regeneration looks at the entire system. The soil, the water, the people, the community, the long-term resilience of the farm. It’s a more holistic and impactful approach to growing the fibres we rely on.

Certification matters

Because “regenerative” gets thrown around a lot, we’ve set a clear rule for ourselves:
We only work with regenerative organic cotton when it is fully certified.

That means:

• ROC (Regenerative Organic Certified)

or

• A double certification:
  RegenAgri + GOTS, which ensures the cotton is always certified organic at its core.
  

Our current supply chain reflects that commitment:

• Chetna Organic supplies Regenerative Organic Certified (ROC) cotton.

• Bossa and Akasya supply Regenerative Organic Cotton through RegenAgri + GOTS.
  

This isn’t a box-ticking exercise. It ensures transparency, protects farmers, and gives us the traceability we need to stand behind every metre of fabric.

Why this matters

Working with regenerative organic cotton supports long-term soil health, helps increase biodiversity, and contributes to climate resilience. Healthy soil absorbs and stores more carbon. Diverse ecosystems support stronger crops. Better farming practices build stronger communities.

The goal is clear: productive farms and thriving rural economies that live in balance with a healthy ecosystem.

A tradition of innovation

Regenerative agriculture blends modern sustainability with practices that have existed for generations. Intercropping, agroforestry, integrating livestock, and other regenerative methods are rooted in Indigenous farming knowledge. These approaches work with the land rather than against it.

Regenerative organic cotton isn’t about reinventing agriculture. It’s about remembering the methods that made farming sustainable in the first place, and scaling them responsibly for a future where good materials are grown, not extracted.

What comes next

More of our garments will transition to regenerative organic cotton. It’s a long-term investment in better materials, better farming systems, and a more resilient textile supply chain.
The jeans you wear today can help grow healthier soil tomorrow. That’s the kind of circularity that starts long before the fabric hits the loom.