Our Vision: To Become the World's Most Sustainable Denim Company
Read more about how we go about becoming the world's most sustainable denim company.
WeiterlesenThe Journal
/ Sharing stories from the world of Nudie Jeans.
The Nudie Jeans Guide to Selvage Denim
To claim that we love selvage denim would be quite an understatement. Calling it love wouldn't be fair because it's t...
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The Nudie Jeans Guide to Selvage Denim
To claim that we love selvage denim would be quite an understatement. Calling it love wouldn't be fair because it's t...
Our Vision: To Become the World's Most Sustainable Denim Company
Read more about how we go about becoming the world's most sustainable denim company.
LOCAL HEROES: De Rode Winkel, Utrecht
De Rode Winkel started out back in 1837, and today this family-owned business is one of Europe's bigger players withi...
What the FAQ – Who makes the music for your videos?
Each time we post a new film production featuring music, we get bombarded with track ID requests. So Kaine, our Commu...
Closing Loops
Everything has an end, but a hot dog has two. When you really love your jeans, you do everything within your power to...
Bangkok: New Repair Partner
Bangkok called and we answered. Head down to Central Plaza Ladprao, 2nd floor to get your Nudie Jeans repaired for free.
Fashion Revolution Week — 2021
In 2020, we were listed as the only brand with complete transparency in the report; Out of sight: A call for transpar...
How to repair your jeans using a Nudie Jeans repair kit.
It is true that every pair of Nudie Jeans comes with a promise of free repairs forever. No matter where or when you b...
Behind the Nudie Jeans Summer 2021 Collection.
The seasons are changing, but Gothenburg stays the same and is always the starting point in everything we do. This in...
The Cultivation Company Svalan
In an episode of 'The Naked Truth About,' you met our friend and tattoo artist, Joel Albertsson. In the episode, we...
What the FAQ – What are some of your favorite bands?
It's no secret we have a strong connection to music and its subcultures, but who are our favorite artists? Kaine, the...
A New Batch of Re-use Jeans is Now Live on nudiejeans.com
We just released a bunch of new Re-use jeans on nudiejeans.com. Again, we asked our colleagues to do some closet exca...
What the FAQ — What are our backpatches made of?
Welcome to What the FAQ presented by Nudie Jeans: All our jeans come with the Jacron backpatch, but what is Jacron? M...
Curated by Rome Fortune
Another Nudie Jeans Spotify playlist for your listening pleasure. Rome Fortune built his place in the hip-hop history...
Welcome to Nudie Jeans Plaza Indonesia, Jakarta.
Our latest addition to our Repair Shop family is our second store in Jakarta. The new Nudie Jeans Repair Shop is loca...
Smarter material choices – highlights from our current collection.
Spring 21 Sustainability Nuggets Every collection is special. But sustainability-wise, our Spring 21 collection is ex...
What the FAQ — Why are most jeans blue?
Welcome to What the FAQ presented by Nudie Jeans: Today Kaine navigates his way through Google search results for thi...
Sustainability is no longer a trend. It is a profound change for a better future.
VIENNA, 25 February 2021 – Second-quality jeans are those that don’t quite meet the quality standards – the wash may ...
Local Heroes – Denim & Brands, Stenungsund
In 2015 Louise started Denim & Brands together with Kristofer, a given companion considering they had been working to...
New fit! — Tuff Tony
The newest member to the family of fits is now available in-store and online. Tuff Tony is a loose straight fit with ...
What the FAQ — Why is selvage denim more expensive?
Welcome to What the FAQ presented by Nudie Jeans: Allow Anna from our Customer Care team to break down some of the re...
Nudie Jeans’ climate targets in the newly released STICA Progress report 2021
In 2019 we joined Swedish Textile Initiative for Climate Action (STICA) and today the first Progress report is releas...
What the FAQ — Is Nudie Jeans really sustainable?
Welcome to What the FAQ presented by Nudie Jeans: We are proud of our sustainability achievements over the years. Sti...
Curated by Alec Leach (Future Dust)
Today we welcome Alec Leach to the Nudie Jeans ‘Curated By’ playlist series. Alec is the founder of Future Dust, a pl...
Nudie Jeans Spring 2021 Collection
The theme for the collection was inspired by ‘the forgotten places you walk by on your way home, but hardly notice.’ ...
What the FAQ – What’s the deal with TENCEL™?
Welcome to What the FAQ presented by Nudie Jeans: Kevin from CSR brings you up to speed on how TENCEL™ is sustainable...
Local Heroes – Dreist, Aachen
In 2011 a place for garment lovers, a house with an enthusiastic host was founded and Dreist in Aachen, Germany was b...
What the FAQ — What happens to the jeans you trade in?
Welcome to What the FAQ presented by Nudie Jeans: With the passionate engagement from many like-minded Nudie Jeans us...
What the FAQ — Are our jeans sanforized?
Welcome to What the FAQ presented by Nudie Jeans: Anna from our Customer Experience team enlightens all those who are...
Is Nudie Jeans the most transparent company in the world?
In 2013, one of our owners said, ”One day, we’re going to be the most transparent denim brand in the world.” That pre...
Ready Yourselves! Re-use Drop 11 is Soon Live on nudiejeans.com
Yes, it’s been a while since Re-use Drop 10, but you won’t have to wait for much longer. The goods have been collecte...
What the FAQ — Who is Thin Finn?
Welcome to What the FAQ presented by Nudie Jeans: Have you been wondering who Finn is? Today is your lucky day. Our c...
We are on a mission to keep cotton farmers safe —The importance of partnerships
No one is an island — therefore, we like to team up with many different organizations to increase our sustainability ...
Curated by Simply Suzette
Simply Suzette is an online platform for those who seek responsible denim, bridging the gap between the denim industr...
Local Heroes — The Denim Store, Singapore
With some of the best denim brands sourced from around the globe coupled with exceptional service to match – The Deni...
The Naked Truth About — Blake Hardy
Ever since Blake was gifted his first Iron Maiden T-shirt his love for vintage clothing has only continued to grow. L...
What the FAQ — How to avoid crotch blowouts?
Welcome to What the FAQ presented by Nudie Jeans: There’s a thing or two you can learn from Anna, our Customer Experi...
Nudie Jeans x Waverley Mills — Recycled Blanket
Closing the Loop – The world’s first blanket made with recycled Nudie Jeans. Wouldn’t it be great if we could use loc...
What the FAQ — How many Nudie Jeans fits are there?
Welcome to What the FAQ presented by Nudie Jeans: Congratulations, you have found your way to the official unofficial...
Fall 2020 — Someplace, Anywhere.
Nudie Jeans presents Fall 2020 — Someplace, Anywhere. This season has it all! Beautiful stone washes going from light...
Nudie Jeans Rundle St. now open
Dear Adelaide, we are extremely proud to announce that we have officially made it possible for you to repair more Nud...
The Naked Truth About — Daniel Bergman
Denim enthusiast Daniel Bergman picked up his pair of Grim Tim Dry Selvage for his wedding party. After catching regu...
Local Heroes — Union, Newcastle
Geoff and Doug have been serving Newcastle’s fashion familiar since 1987. Their infectious aura is enough to convert ...
New Fit: Gritty Jackson
Gritty Jackson is a regular straight fit with a mid-waist and zip fly. It is designed to sit at the hip and give room...
Nudie Jeans x Tenue de Nîmes
View this post on Instagram @nudiejeans and @tenuedenimes came together for a collaboration to show the world the nak...
Local Heroes — Steranko, Manchester
We work with some of the best independent retailers across the globe. They are an amazing assortment with a wide rang...
Our commitment to our suppliers in response to the pandemic.
The extraordinary circumstances that we all have experienced over the past months highlight how companies and individ...
Curated by Fine Little Day
The Nudie Jeans ‘Curated By‘ series continues with a selection of gems from Fine Little Day. Fine Little Day is the S...
Go behind the scenes of a Re-use drop
Meet Michael Lundin, around here; he is also known as Micke or Mike. He is our very own “repair guy,” and much like t...
Out Of Office — Nudie Jeans Women 2020
The ‘Out of Office’ concept and collection started about a year ago. Back then, all we had in mind was v a c a t i o ...
What the FAQ — In what way is Nudie Jeans transparent?
Welcome to What the FAQ presented by Nudie Jeans: Transparency has, and always will be a cornerstone for us as a bran...
The Naked Truth About — Maria (Erixon) Levin
It is with great pride that we introduce the great and powerful Maria (Erixon) Levin. Maria is the artistic advisor a...
Fashion Revolution Week — 2020
From 20th to 26th April, Fashion Revolution Week will be held again worldwide to raise awareness for those who made o...
Curated by Bianca Valle
Today we are honored to introduce our next Curated By guest Bianca Valle. Bianca is a New York-based certified Holist...
Summer 2020 — Idle Life
Welcome to Summer 2020. We gave this the working title “Idle Life”. We have some new arrivals to share with you. They...
How many pairs of jeans did we repair in 2019?
In 2013, Nudie Jeans launched the Repair Shop concept. With this came a promise; every pair of Nudie Jeans, no matter...
Your Re-use Nudie Jeans are a certified good environmental choice.
Nudie Jeans Re-use Denim is Eco-labeled with Bra Miljöval – Good Environmental Choice. Our Re-use jeans are eco-label...
Re-use online drop 10 available now.
Are you ready for the Re-use online drop 10? Today we release another drop with our most sustainable product! Once ag...
Welcome to the Nudie Jeans Spotify channel
It’s no secret that music flows strongly throughout the DNA of Nudie Jeans, so the fact that we launched an official ...
What the FAQ — Who makes and repairs our Re-use jeans?
Welcome to What the FAQ presented by Nudie Jeans: When we started our Re-use program, it was a huge milestone for us....
Curated by Shakarchi & Stranéus
We know that a lot of you who follow our Spotify series are music fiends, much like us here at Nudie Jeans. This mean...
The Naked Truth About — Joel Albertsson
Meet our friend Joel. When Joel was a kid, he either wanted to become a pirate or — a tattoo artist. The latter seeme...
What the FAQ — What’s so special about dry selvage?
Welcome to What the FAQ presented by Nudie Jeans: So, what’s so special about dry selvage denim? Well, everything, if...
How to wash a pair of dry jeans
Ever wondered how and when to wash your dry denim? The question has plagued the denim world since the dawn of yarn, a...
Curated by Jayda G
This month we have the honor of introducing a Nudie Jeans exclusive playlist curated by DJ, Music Producer & Environm...
Re-use with Björkåfrihet
We would like to say thank you to Björkåfrihet who has helped us gather Nudie Jeans that we can give new life to thro...
Spring 2020 — Head In The Clouds
Welcome to Spring 2020. We call this collection ‘Head In The Clouds’. This collection, “Head in the clouds” comes fro...
Reducing our impact with Re-use
We are happy to once again release a drop of washed, mended and pre-loved Re-use jeans. By giving the jeans a second ...
Re-use online drop 9 is now live
Are you ready for the Re-use online drop 9? Today we release drop 9! Once again the Re-use online items are one-of-a-...
What the FAQ — Where do we source our cotton?
Welcome to What the FAQ presented by Nudie Jeans: Ever since 2004, we have been working with organic cotton, but wher...
Curated by Kaine Ryan Taylor
Hi, I’m Kaine, The final Nudie Jeans playlist of the year has arrived and it comes to you Curated By me. As Community...
The Naked Truth About — Tsuyoshi Kawata
Tsuyoshi bought his Tape Ted 16 Dips in Australia 2014 and has worn them regularly ever since. Once the jeans were we...
Ashes To Ashes — The Berlin edit
Pia and Moritz found the sun Berlin as they showcase their favorite garments from Nudie Jeans Winter 19 collection ‘A...
What the FAQ — Where to repair Nudie Jeans?
Welcome to What the FAQ presented by Nudie Jeans: A pair of Nudie Jeans always comes with the promise of free repairs...
Nudie Jeans Seven Dials now open
Dear London, we have officially made it possible for you to repair more Nudie Jeans denim and opened our third Repair...
Nudie Jeans x ComplexCon 2019
ComplexCon 2019 was a blast! We pre-launched the limited edition Tsuyoshi Replica and released some LA exclusive tees...
We heart Sarah Klang
What a year it’s been for Sarah Klang; a new album in ‘Creamy Blue’, Grammy nominations and sold-out tours for our fe...
Pronto Denim Carnival 2019
This year we were back at the Pronto Denim Carnival with our friends Pronto Denim. It’s always been a great place for...
Year Of The Rat
Our limited edition capsule collection ‘Year Of The Rat’ is released today. The new moon in January marks the beginni...
Curated by Molly Steele
Today we have the honor of introducing you to music carefully curated by LA-based analog photographer and photojourna...
Uncommon People — The Munich edit
Follow Stephanie and Malik as they take their time around Munich, visiting some favorite spots, on a clear Autumn day...
We love London, deal wiv it.
We’re coming for you (again). Our third London Repair Shop is ready to open its doors. On Tuesday 26th Nov. we are in...
We are leaders.
We became members of the Fair Wear Foundation ten years ago – in November 2009. After a thorough investigation of dif...
Steady Eddie II Tsuyoshi Replica now online.
As promised, the limited edition Tsuyoshi Replica was going to get an online release. Tsuyoshi‘s replica is now avail...
Peace for all.
We are once again a part of the Pronto Denim Carnival. Our very own Repair Artist Michael Lundin will on location doi...
What the FAQ — Jeans in the freezer, does it work?
Welcome to What the FAQ presented by Nudie Jeans: Have you ever heard someone say that putting your jeans in the free...
The backstage story of Nudie Jeans
A new book on the art of building a global brand by the founder of Nudie Jeans. BUY THE BOOK (SWEDISH / HARDBACK) BUY...
New Repair Shop coming soon — Nudie Jeans Seven Dials
Two’s company and three’s just more company, right? At least we like to think so here at Nudie Jeans. There is a thir...
What the FAQ — Our most sustainable product?
Welcome to What the FAQ presented by Nudie Jeans: Are you trying to shop as sustainable as possible? Kevin from our S...
Re-use Drop 8: now online
Ready for the next Re-use drop? Today we release drop 8! Once again these are one-of-a-kind jeans but this time aroun...
Curated by Graveyard
Headbangers unite, Sweden’s finest have a message for you: ”Så, här är en spellista. Bra musik som vi gillar. Vintage...
Start your own f*cking brand.
A new book on the art of building a global brand by the founder of Nudie Jeans. Maria Erixon founded the denim brand ...
What the FAQ — Why a Steady Eddie II?
Welcome to What the FAQ presented by Nudie Jeans: Why did we go off and make a sequel to one of our most popular fits...
Glore, a Nudie Jeans Repair Partner.
We’re proud to say that not a day goes by without a Nudie Jeans being repaired somewhere in the world. This is only m...
Winter 2019 – Ashes To Ashes
Welcome to Winter 2019. We call this collection ‘Ashes to Ashes’. The Ashes to ashes collection melancholy yet romant...
Nudie Jeans Souvenir T-shirt
To coincide with the upcoming Tsuyoshi Replica launches in Amsterdam and Los Angeles we are releasing a limited editi...
Nudie Jeans presents — What the FAQ
Welcome to What the FAQ presented by Nudie Jeans. How you ever wondered what size jeans to buy, or if putting your je...
Coming soon: Perfected by Tsuyoshi
This fall we will release an exclusive limited edition replica by our friend Tsuyoshi Kawata from Osaka, Japan. The j...
Meet the Nudie Jeans Repair Partners.
Well not here but out there, around the world. Have you ever been told that you should be careful what you wish for? ...
Rebirth capsule now online.
Nudie Jeans proudly presents Rebirth. Made with post-consumer recycled Nudie Jeans. The capsule consists of Lean Dean...
Curated by Little Dragon
We are over the moon today, not because the weekend is right around the corner but for the simple reason we finally g...
Rebirth Capsule: Made with post consumer Nudie Jeans Denim
For Winter 2019 Nudie Jeans presents the Rebirth capsule. Garments made with post-consumer recycled Nudie Jeans. The ...
Shorts by Nudie Jeans
Shorts by Nudie Jeans made with 100% organic cotton available in sturdy 12oz twill and a 10.5oz rigid corduroy. Get t...
Special Project: Aphrodite 25 yrs (and counting…)
To celebrate the 25th birthday of Aphrodite Clothing we’ve teamed up to bring you a limited edition collaborative cap...
Curated by Dreamtime
Are you ready for a musical journey? We sure hope so. This this edition of Curated By comes to you by way of Sydney v...
Gothenburg good times with Little Jinder
Anyone who is a reader of this Journal knows that we like to throw a party every now and then. We have a club night c...
Curated by Donny Benét
This is Curated by Donny Benét. But first, a quick back story to how all this came about (if you don’t mind?): Are yo...
Fall 2019 — Uncommon People
Welcome to Fall 2019. We call this collection ‘Uncommon People’. Inspired by all the kids out there who do things the...
Re-use online: Drop 7 now online
The Re-use journey continues. The launch of Re-use online has meant that we can now offer jeans that are traded in an...
Curated by Prins Emanuel
Multi-instrumentalist, drummer, producer and DJ Prins Emanuel delivers an immaculate selection slow jams and Balearic...
Welcome to Hosted by: Little Jinder
We are throwing a summer party with our friends at Pustervik and Little Jinder will headline the night. There’s a Fac...
Curated by Maria Falbo
On the eve of summer 2019 we are delighted to share the next edition of Curated By with you. Please meet Maria Falbo,...
How we up-cycle at Nudie Jeans
The journey of a pair of jeans can take many turns. We often say that it all starts with a pair of drys, but where do...
Re-use online: Drop 6 is now live
We continue our Re-use journey. In 2018 we launch of Re-use online offering one-of-a-kind jeans with repairs made in ...
Curated by The Bronx
If you’ve ever heard The Bronx you already know that they are a force to be reckoned with. For those who have not (ye...
Who made your Nudie Jeans?
Have you ever wondered how your clothes are made? Today we highlight the people who make Nudie Jeans garments and pay...
The Essence of Nudie Jeans
Building a sustainable and innovative denim brand is what Nudie Jeans is all about, and 2018 was an exciting year wit...
Meanwhile in Göteborg
Summer 2019 is launched today. The collection is a homage to our hometown. Nudie Jeans is a story of passion, friends...
A pile of Nudie Jeans, higher than the worlds tallest building?
Yep, you read that correctly. Those 55,173 pairs of jeans that we repaired in 2018 – and ultimately saved from going ...
How many pairs of jeans did we repair in 2018?
When we introduced the concept of repairing your jeans, it meant a big piece of the puzzle was now in place for our m...
Curated by Sarah Klang
We have a new star in town, her name is Sarah Klang. Last year we introduced you to rising Swedish star Sarah Klang a...
Los Angeles, we have a new address.
What’s up LA! We have a new address and you’re all invited. Nudie Jeans La Brea 137 S. La Brea CA 90036, Los Angeles ...
Curated by Jaakko Eino Kalevi
Last month we introduced our new playlist platform and without wasting any time at all, we’re back for more! Don’t mi...
Colors capsule released today!
Whilst browsing the archives of early Nudie Jeans gems we simultaneously had an eye on the vivid history of sportswea...
Colors capsule preview now online.
The Colors capsule collection will be available at all Nudie Jeans Repair Shops, selected retailers and nudiejeans.co...
New fit: Steady Eddie II
Steady Eddie II (a.k.a. “the second”) has more room for the seat and thighs – making it optimal for people with a lit...
Jaakko Eino Kalevi – a night to remember.
January can be a pretty tough month for those of us who are Scandinavian based. I mean, have you ever been to Sweden ...
This is the reason we started.
We still follow the same agenda that we had in the beginning; producing our garments in the most sustainable and fair...
Guess who’s back?
Our long loved slim fit that’s been with us almost since we started, is here to stay. Welcome back Thin Finn. Thin Fi...
Curated by Kurt Vile
Introducing the official Nudie Jeans Spotify channel. It’s no secret that music is in the DNA of Nudie Jeans, so the ...
#AirKhruang Duty Free — Live from Nudie Jeans HQ
Khruangbin are on their way back to Gothenburg so we thought it was perfect timing to share this special moment we ha...
Sustainable Fashion Awards 2018
We recently received the Sustainable Fashion Award 2018. Evaluated in these four criteria: innovation, design, techni...
Re-Use Drop 5 preview now online
New year, new Re-use drop. Today we unveil the 5th Re-use drop. This time we give you a sneak peek and the drop featu...
INVSN & Skiftande Enheter – Thank you.
For the last Hosted By: Nudie Jeans of 2018 we had a special visit from Sweden’s north. We finished the year on a str...
Welcome to Nudie Jeans Chadstone
Visit the new Repair Shop in Melbourne. We opened the doors here in December with a Swedish style ‘julbord’ (aka Chri...
The green_ capsule collection is here.
The wait is over, the ‘green_‘ capsule collection has launched. green_ is a selection of carefully curated of jeans, ...
Get The Balance Right checks in on Jakarta!
Our Australian team was in Jakarta recently. Together with Standard Denim Supply we launched the Australasian exclusi...
Hey, Vegans!
Friday 9th November 2018 The beef is over – Nudie Jeans cuts leather back patch and replaces it with vegan alternativ...
Re-use Drop 4
The Nudie Jeans Re-use journey continues… Today we offer our 4th drop of Re-use online. As always, these one of kind ...
Lone Flag are keeping the balance right.
We want to let you in on a little secret, we work with a lot of great people and today we introduce you to our friend...
Get The Balance Right in practice
Over the years, the sustainability work at Nudie Jeans has resulted in many valuable tools and reports giving you and...
Iceage – Thank you for this night on earth.
Throughout the course of this year we have been hosting a semi-regular event called Hosted By. A club concept in whic...
New Fit: Sleepy Sixten
It’s always special for us to introduce a new Nudie Jeans fit for you. Today, 12th Sept. we proudly present you newes...
Re-use Drop 3: Selvage
Today we continue our Re-use journey. Any reader of this space (or a follower of our social media channels) will be f...
“Do you make jeans for women?”
All Nudie Jeans denim can be worn by men and women. We started out primarily as a menswear brand but our jeans also f...
New Fit: Breezy Britt
We are proud to introduce you to Breezy Britt, a classic, regular tapered fit, ideal for effortless movement. The new...
Introducing: Nudie Jeans Women
Nudie Jeans Women is a curated selection of timeless jeans and tops. All our jeans are unisex and worn by men and wom...
Special Project — Aquamarine
The Aquamarine capsule drops today and is available in all Nudie Jeans Repair Shops worldwide and online. The Ocean c...
Nudie Jeans repair tour
Every pair of Nudie Jeans comes with a promise of free repairs – no matter where or when you bought them. To make it ...
Shorten the seconds
We sometimes end up with jeans that don’t meet our quality requirements. Those products with minor imperfections – se...
New Fit: Hightop Tilde
Hightop Tilde is a high waisted and skinny all the way to the ankle. It has a zip fly and a curved waist band which i...
What’s your story?
This is our very own Richard. His pair of Loose Leif (fit no longer available – see similar fits here) jeans were wor...
Re-use Drop 2
“When you throw a piece of clothing away it’s not only the actual garment that you discard, a significant amount of w...
Non Tox Tux.
We still follow the same agenda as we had from the beginning; producing our garments in the most sustainable and fair...
Thank you, El Perro Del Mar.
Dear El Perro Del Mar, You came home to Gothenburg, we witnessed your greatness and you left us in awe. Thank you for...
Mend the gap
You may know that we’re all about mending gaps, but that doesn’t stop at all those worn-in jeans we repair. All our F...
Get the balance right.
Get The Balance Right Lagom is a Swedish word for ‘just the right amount’. It’s our version of Yin and Yang. The fire...
Re-use is now online!
It is today, 16th April 2018 that we launch Re-use online, for the first time ever. This means you now have the oppor...
Re-use news
We wanted to give you a heads up on a special project that we’ve been working on. Nudie Jeans always seeks the most s...
We care a lot.
Last year, we were happy to join the Global Fashion Agenda and its commitment to accelerate a transition to a more ci...
Watch: Sarah Klang (CCTV by Nudie Jeans)
WE HAVE RELAUNCHED CCTV BY NUDIE JEANS AND SARAH KLANG WAS OUR FIRST GUEST. Session: Sarah Klang Date: SUN 11/2 19:00...
CCTV 2.0 PREMIERE: Sarah Klang
On Sunday 11th February you get the opportunity to witness a unique and exclusive live music experience with Sweden’s...
Grand Opening: Nudie Jeans Amsterdam: The 9 Streets
WELCOME TO THE LATEST NUDIE JEANS REPAIR SHOP – IN THE HEART OF AMSTERDAM. Rumour has it that we’ve sold close to a m...
Year Of The Dog
We have released a limited edition capsule collection ‘Year Of The Dog’. 2018 is a Year of the Dog. In Chinese astrol...
Nudie Jeans x Göteborg Film Festival
We have been working on some secret projects and this is one of them. Göteborg Film Festival is the leading film fest...
You Decide How Far They Go
It all starts with a pair of drys – there is a process involved and you decide how far they go. That very process is ...
New Fit: Tight Terry
Tight Terry is the latest Nudie Jeans fit. A tight Anti Fit power stretch denim offering comfort that has the same ab...
Nudie Jeans by Pronto Grand Opening
Last week was the grand opening of Nudie Jeans by Pronto in Bangkok! Music, drinks, food, custom Nudies and good time...
Paddington Repair Shop is back!
PADDINGTON HAS RE-OPENED WITH A NEW FIT There are plenty of great reasons to stop by any Nudie location at the moment...
Everblack – Denim that doesn’t fade
EVERBLACK Denim that doesn’t fade Normally when you dye a fabric, the pigment cannot completely be fixated onto the y...
New Fit: Fearless Freddie
Fearless Freddie is a loose anti-fit with a normal waist and a carrot shaped silhouette. It’s got a regular leg openi...
Ay, captain! I broke me denim in on the high seas.
Love is a jack of many trades. On his resumé you’ll find titles such as filmmaker, substitute teacher, biker, and sai...
It all starts with a pair of drys
For some people, breaking in jeans is a sport. And for all of us, it’s definitely a challenge. Breaking in a pair of ...
New Fit: Dude Dan
Dude Dan: A new regular fit with a regular rise, button fly, straight leg and a slim leg opening. 
New Fit: Tilted Tor
Please welcome Tilted Tor! This is our new anti-fit with a slim tapered leg. The waist is slightly tilted with a high...
User Stories: Jeppe
BREAKING IN DENIM is a sport. It takes time, patience and a bit of magic. Jeppe is no amateur, he’s broken in many a ...
User Stories: Ben
Ben started wearing his Grim Tim Dry Selvage the first day of his temporary position here at HQ. The intention was to...
The Bowery Repair Shop Is Open!
The wait is over New York City! On Thursday, November 5th at 11 am, we opened up the doors to the Bowery Repair Shop....
Pronto Denim Carnival 2015
The Pronto Denim Carnival 2015 was a great success – it always is. Denim tuk-tuk, old and new friends, well-worn deni...
The Weight: Defining Ounces
When you buy a pair of dry jeans you’re often informed that you’re dealing with a “this-or-that” ounce quality. A few...
THE MAKING OF A CANADIAN TUXEDO: The End.
Over the course of the past 6 months we’ve seen Steven break in his Dry Selvage Steady Eddies in a spectacular way. A...
Getting Extra Fresh the Paddington Way
This weekend our Paddington Repair Shop and Axis Hair Face Body treated the good folks of Sydney to fresh cuts and re...
User Stories: Jason
Steady Eddie Dry Selvage, worn by Jason for 13 months with 1 wash »When I bought my Steady Eddies in May of 2014 the...
Left a Good Job In the City: Month 3
In Hälsingland, Mattias is beginning to feel like a farmer. Trying his skills in different fields is proving to be pr...
The Making of a Canadian Tuxedo: Month 3
Only 3 months of wear and we’re seeing results that most people would spend 18 months and fat wad of cash to develop....
Happy Birthday to the Skånegatan Repair Shop
Last Wednesday we celebrated the 8th birthday of our Skånegatan Repair Shop. There were friends and family,music, foo...
User Stories: Dan
Steady Eddie 18 oz. Heavy Japan Selvage worn by Dan for 6 months, 1 soak The way you way you wear your jeans, what yo...
Nordstrom x Nudie Jeans #breakindenim
What happens when you use your favorite set of denim every day at work, and how will different lines of work affect t...
User Stories: Pontus
Grim Tim Dry Selvage worn by Pontus for 10 months, 4 washes. I kinda realized that there are no right or wrong way to...
Left a Good Job In the City: Month 2
Mattias is not all that satisfied with the results as of yet, but let’s not forget there are 11 more months to go on ...
Welcome to Shoreditch
If you sell a lot of cars you’re gonna need a lot of service stations. Three weeks ago we opened up the doors to our ...
Kneeling before the repair gods
Our team at the Drottninggatan Repair Shop took their repair game to a new level with these spectacular knee repairs....
The making of a Canadian Tuxedo: Month 2
Four weeks in and we’re already seeing results on Steven’s workwear. If you missed the first part of our 12 Month Bre...
LEAN DEAN LAUNCH DOWN UNDER pt. 2
Yesterday, the launch of our brand new fit, Lean Dean, was made official by our team in Australian. There was music b...
Lean Dean Launch Down Under
Yesterday, the launch of our brand new fit, Lean Dean, was made official by our team in Australian. There was music b...
User Stories: Edwin
Kids are not only really sweet people, they are also the perfect when it comes to breaking in denim. Edwin has worn h...
Repairing Is Caring
Even the tiniest rip needs some tender loving care. Remember that repairing is caring, and DIY denim repairs is the w...
Left a Good Job in the City
Breaking in denim. A long arduous journey, lasting at least 6 months, or that’s what we recommend. There really is n...
A grand old time in London town
Fun times were had in London town yesterday! Our friends at Liberty threw a shindig to celebrate an exclusive pre-lau...
Remember to Kiss the Cook!
Umami Burger is one of our favorite lunch spots. Not only because the food is great, but also because they flip their...
The Making of a Canadian Tuxedo
Breaking in denim. A long arduous journey, lasting at least 6 months, or that’s what we recommend. There really is n...
Black denim: wearing, washing and the pop cultural aspect
Without black jeans, the world would be a much duller and conformist place dwell. Pick any genre of music and imagine...
User Stories: Martin Sandklef
Here’s Martin’s High Kai Recycle Dry Navy. Reckless living, holes and a whole lot of repairs. This is what love looks...
Lamino by Nudie Jeans: A tribute to sustainable design
“To have made one good chair maybe isn’t such a bad lifetime accomplishment”. The quote comes from the founder of Swe...
The Pronto Denim Carnival 2014
We love Pronto Denim. And going to their annual Denim Carnival is one of the things we look forward to the most every...
Chnanon Sachdev: International Traveller in All Things Denim
Thailand loves denim, and the authority on the Thai market is Pronto Denim. Since 2006 they’ve been supplying Bangkok...
User Stories: Marie
We love well-worn, broken in denim, and when we see denim worn long and hard by women we get very happy. Marie wore h...
User Stories: Max Spallek
These jeans show that a pair can be used for a very long time, if you show them love and repair them when they need i...
Denimopedia: Getting Jeans
Shopping for jeans might be a bit of a hassle. You might feel uneasy about putting your life in the hands of a salesp...
User Stories: Lee, the Stonemason
We found this beautiful pair of Sharp Bengts handed in for repair at our store on Chapel Street in Melbourne, Austral...
What’s in a square?
We see checkered shirts every day, but do we ever pause and think about what checks or squares are? Who makes them an...
This is how we do it: How to hem jeans
Hemming is something that divides denim wearers into four categories. Some are opposed to it and wouldn’t even consid...
User Stories: Mathias
Masa worn by Mathias for 14 months, washed twice. ”I bought these ones at the Repair Shop in Göteborg. They were limi...
Nick Coe: Collector of Stuff, Denim Aficionado, Editor at Heddels
Nick is the founding editor of every denim head’s go-to online source for denim knowledge, Heddels.com. Even as a kid...
User Stories: Peter
Long John worn by Peter for 3 years, 5 Washes “I pretty much lived in my jeans for a year. Together we’ve been to fou...
Denimopedia: Jeans do have a memory
In spring and summer of 1996 a group of terrorist troubled the people of Spokane, Washington. They performed bank rob...
User Stories: Mitchell Fong
Thin Finn Worn by Mitchell for 5 years, 3 washes. “I bought my Thin Finns around September of 2009. I love that they’...
Ruedi Karrer: The One and Only “Swiss Jeans Freak”
You love denim, but we can assure you; you do not love denim the way Ruedi Karrer does. Under the moniker Swiss Jeans...
Sandra Barenfeld: DJ, Music Lover & Head Honcho at the Jakobsbergsgatan Repair Shop
When not running our Repair Shop at Jakobsbergsgatan in Stockholm, Sandra is discovering her new hometown. “I’m lovin...
Would you like some fresh herbs with your selvage?
Our team at Nudie Jeans Paddington strongly believe that being organic and sustainable shouldn’t be limited to just o...
User Stories: Kristoffer
Our good friend Kristoffer brought us his beloved Sharp Bengt Dry Brown Selvage the other day. These jeans have seen ...
Sustainable Store of the Year!
Yeah, we just won an award! On Monday the Swedish Trade Federation and Dagens Handel (Swedish retail magazine) held t...
User Stories Live: A Unique Concept Made Even More Unique
A while back we got word from the team in Barcelona Repair Shop about an interesting project they had going. The proj...
User Stories: Kent Norberg
Since 1983 he’s been a member of legendary Swedish rockers Sator, and his still deep in the rock game. Kent Norberg a...
Being nice is not an end in itself: Sandya Lang, CSR Manager
Being conscious about our production has never been a marketing strategy. Ever since the beginning we’ve taken great ...
Patterns & cutting
Take a good look at your jeans. Look at all the big and small pieces that are attached to each other with seams. It’s...
User Stories: Melker
SHARP BENGT WORN by MELKER for 1 YEAR and 4 MONTHS: “I got this pair of Sharp Bengts just before the summer. I wore t...
Welcome to Nudie Jeans Repair Shop JKBG, Stockholm
At 1100 hours, Sweden time, we gently opened the door to our new Repair Shop at Jakobsbergsgatan 11 in Stockholm. Thi...
Our credo: the sustainable jean
About a week ago we got word that the Guardian’s Sustainable Fashion blog had a feature on “A Swedish denim label wan...
Rolling out the blue carpet
With Repair Shops set up in major cities like Göteborg, London, Los Angeles, Sydney and Osaka, we are now opening up ...
Step into our office, baby
A while back ou friends at Hypebeast swung by and spent some time at our Headquarters. They talked to Joakim how our ...
CCTV Sessions: Lucius
In November last year, Brooklyn’s finest, Lucius, paid us a visit at the Soho Repair Shop. The vibe was just right, a...
Nudie Jeans Travel Guide: Norway
We have our roots in Gothenburg, Sweden. We’re proud of our city and we want to show it to you as much as possible, b...
Band of Horses – live at Nudie Jeans House Los Angeles
This Tuesday our long time friends Band of Horses dropped “Acoustic At the Ryman”, recorded at Nashville’s legendary ...
Daniel Larsson: A connoisseur of the art of living
Daniel Larsson is our Designer Assistant, a title that he likes because it’s nice, but he would rather call himself C...
Selvage: keeps denim history from unraveling
Those of you who follow us on the regular often come in contact with the term selvage or selvedge. This refers to the...
CCTV Sessions: Motorama live at Nudie Jeans Barcelona
Every once in a while, bands visit our Repair Shops and Concept Stores to give the gift of music. This is something t...
User Stories: Alfred
“I got these in February, 2010 and wore them every single day for a year before I finally washed them. They have been...
The Jean Jacket: From Worker Blouse to Family Treasure
Just like denim pants, the jacket was developed as a sturdy garment for hard working men and women, cowboys and the f...
Nudie Jeans Repair Shop Berlin is now open!
We’re happy to announce that the Nudie Jeans Repair Shop Berlin is now officially open! And at the same time we would...
Hypebeast Essentials with Joakim Levin
A while back, our good friends at Hypebeast paid us a visit at the headquarters. They seized the opportunity to pick ...
User Stories: Fiona Rooke
Tight Long John worn by Fiona since 2006 We found Fiona’s beautiful Tight Long John a few months back. We decided tha...
Tracks of Time: Band of Horses “No One’s Gonna Love You”
Band of Horses performing No One’s Gonna Love You, live at Nudie Jeans Repair Shop in Gothenburg. Yet another gem fro...
In Our Heads: Michel
Michel is the Store Manager at our Vallgatan Repair Shop in Gothenburg. He’s been with us for a few years and is toda...
User Stories: Tobbe
Grim Tim worn by Tobbe for 15 months. I used this pair of Grim Tim about seven months before I first washed them. Whe...
Nudie Jeans Travel Guide: Los Angeles
We have our roots in Gothenburg, Sweden. We’re proud of our city and we want to show it to you as much as possible, b...Motorama – live at CCTV Sessions by Nudie Jeans in Barcelona
As a first stop on their Spanish tour the Russian indie band Motorama played at CCTV Sessions by Nudie Jeans in our B...
New Music: Kurt Vile
We love Kurt Vile! Maybe not new new, but for some of you, this might be the first time you cross paths with the Phil...
Chain Stitching Unraveled
For students of the denim game, it’s all about authenticity. Every detail got to be just right, and even the machiner...
Swedish Stubbornness On Display
Our DIY ethos runs through everything we do, like the orange thread in all our garments. Ever since the beginning we’...
Tracks of Time: Little Dragon “My Step”
Little Dragon performing “My Step” live at the Nudie Jeans Concept Store in Stockholm. A few days prior to the releas...
User Stories: James Cuttance
I bought my Grim Tims five years ago. I am regularly asked where I bought these “custom” Nudie jeans from, to which I...
In Our Heads: Joakim Levin
He’s never had a real job. He graduated from high school, did a stint in the music business, opened up a second hand ...
To be or not to be: The Coin Pocket in the 21st century
Your jeans, you might have given them a nickname, but they are commonly referred to as the five pocket jean. Pretty s...
User Stories: Mathias
Mathias wore his Grim Tims for 20 months with only two washes. Now he only wears them on special occasions. I remembe...
User Stories: Andrea Widebrant
Tight Long John worn by Andrea for 4 years; washed three times. I originally bought another pair but my dad lost the ...
Tracks of Time: Magic Kids “Hey Boy”
Magic Kids performing Hey Boy, live at the Repair Shop in Gothenburg. On October 10th, 2010 – magic, the kids of Magi...
Staff Picks: Mawejje Kuddiza
He knows what looks good and he’s got a firm hand, so we asked him to handpick some of his personal favorites. True g...
Lightning Dust: Air is more important than sound
Lightning Dust started out in 2006, as a way for Amber Webber and Joshua Wells to try out material that didn’t quite ...
In Our Heads: Joey Kallin
Three weeks ago, Joey Kallin was our Sales-Coordinator, but all of a sudden something amazing happened. Meet one man ...
Sanford’s war on shrinkage
One of the greatest headaches for denim aficionados is washing those dry jeans for the first time. Will they shrink? ...
Pronto Denim Carnival 2013
Last weekend we went to Bangkok to participate in the Pronto Denim Carnival. It was a long trip with lots of stops. I...
Blue Meets Black: Fall Winter 2013 Capsule Collection
This is it! We have officially launched the fall winter 2013 Capsule Collection. Heavy meets light, light meets dark ...
User Stories: Johannes
Average Joe worn by Johannes for 2 1/2 years. I’ve been wearing this pair of Average Joe more or less everyday for th...
Tracks of time: Vetiver “Wonder Why”
Vetiver preforming Wonder Why live at the Nudie Jeans Concept Store in Gothenburg. Back in June of 2011, Andy and Dan...
In our heads: Martin Sandklef
In the 90’s he had long hair and was a singer in a band. Today, Martin Sandklef is our IT Coordinator. We asked him w...
Tracks of time: Band of Horses “Factory”
Band of Horses performing Factory live. A surprise gig at the Nudie Jeans Concept Store in Sydney, Australia. In July...
Battle of the fly: zipper vs. buttons
Since the 1930’s people have been debating whether zippers are superior to buttons as a method of keeping the fly shu...
User Story: Lars Hjortkær
Name: Lars Hjortkær Denmark Copenhagen Work: Apprentice chef at Fishmarket, Copenhagen Jeans: Tight Long John Dry Twi...
Selvage denim
Selvage or selvedge denim is made on old-style shuttle looms. The fabric is woven using one continuous cross thread; ...
The map of Göteborg
We have some guests coming in from all over the world this week. As a part of their welcome pack they get a map of Gö...
The 5-years birthday party.
A fantastic night to celebrate our 5-years birthday at our concept store in Gothenburg! Cold sparkling beverages, liv...
User story: Mawejje
Sharp Bengt – Dry Organic Selvage Worn by Mawejje – Purchasing Manager, Retail/Webshop These jeans was the first thin...
Denimopedia – Honeycombs
The denim on the back of the knee gets creases from the repeated folding. It creates a unique fading that will appear...
Rag rugs made from recycled denim
We love denim. We really, really love denim. If it was up to us – the computer, phone, or tablet you’re reading this ...
Denim Ninjas in Sydney
Last Saturday we had a crazy kick-off party with the denim-ninjas from Carlings and General Pants! You find all photo...
Grim Tim Dry Selvage — Ocean washed by Brian.
Here’s a look at how Brian from the Azalea Store in San Francisco washes his Grim Tim Dry Selvage jeans at his local ...
How to repair your jeans
Ripped up knee? Blown out crotch? Don´t worry. Our denim expert Mathias shows how you easily makes a proper repair/re...
This is Straight Alf
SPRING 2013 you’ll find a new member in the Nudie Jeans family. Straight Alf is an updated and refined version of the...
User Stories: Jeppe
THIN FINN DRY SELVAGE worn by Jeppe for about a year, washed after 9 months. I got this pair of Thin Finn Dry Selvage...
Nudie Jeans Highly Commended @ Source Awards 2012
The Source Awards put the spotlight on the most innovative and inspirational businesses, individuals, and initiatives...
Denim Repair Man Eric Stafford
Extending the life of your favourite pair is a fairly easy task and Eric Stafford shows how it’s getting done. Eric s...
The Pains of Being Pure at Heart – live at CCTV Session by Nudie Jeans in Barcelona
The New York band The Pains of Being Pure at Heart visited our Concept Store in Barcelona to record a CCTV Session. T...
Sharp Bengt worn 8 months
sharp bengt´s. 8 months. worn daily. organic. blown-out crotch. repaired.
Denim Voices on Nudie Jeans 100% Organic
We asked around what it means that we now have become 100% organic. Here are some of the answers we got. If you have ...
100% Organic – Maria has the word
I am proud to say that Nudie Jeans is currently a market leader within organic cotton denim, and proud to be part of ...
Nudie Jeans and the History of Woad/Guado
Since ancient times the woad plant has been cultivated and used to make blue dyestuff in many European countries. It ...
User Stories: Johan
BIG BENGT DRY SELVAGE worn by Johan for 8 months, washed once. I wore my Big Bengt Dry Red Selvage for about eight mo...
Selvage – We Love Slow Denim
Selvage denim is made on old-style shuttle looms. The fabric is woven using one continuous cross thread; the weft. As...
Vetiver – live at CCTV Session by Nudie Jeans in Göteborg
Andy Cabic from Vetiver came by the Nudie Jeans Concept Store in Göteborg to perform an acoustic set. Recorded 21st o...
Selvage Lab – recreating history
A PAIR OF WELL-WORN dry denim jeans can tell a story about its owner. And two different pairs will never look exactly...
HI-JACK THE BLOG
Hi my name is Maria, I’m the creative director of Nudie jeans, designer and the founder of the brand. Together with j...
The proof is out there
We’re not surprised. We’ve been doing it for ten years now and we all feel fine. But it feels good to know that scien...User Stories: Tobbe
GRIM TIM DRY SELVAGE worn by Tobbe for 15 months, washed twice. I used this pair of Grim Tim about seven months befor...
Veggie Indigo – well worn but never washed
Big Bengt Dry Veggie Indigo Selvage is made in dry denim made with a hemp and cotton mix. Veggie indigo dyed in mid s...
Magic Kids live @ CCTV Session by Nudie Jeans
Not a manic Monday but a magic Sunday – 101010 – with Magic Kids in the Nudie Jeans Store in Göteborg.
Band of Horses – live at CCTV Sessions by Nudie Jeans in Sydney
Band of Horses took a quick break from their hectic touring schedule and came down to our store in Sydney to perform ...
Nudie Jeans Dry Selvage
The Dry Selvage programme is a special concept with our best selvage denim from Japan, Italy and Turkey. We have sele...
Nudie Jeans Selvage Lab
Nudie Jeans Selvage Lab is a range of modern collector’s items, inspired by vintage and real worn in jeans. The LAB j...
Dead Meadow – live at CCTV Session by Nudie Jeans
Dead Meadow stopped by the Nudie Jeans Store in Göteborg the 22nd of May 2010 to record a CCTV Session. Dead Meadow h...
Band of Horses live @ CCTV Sessions by Nudie Jeans
When one our favourite bands, Band of Horses were in Göteborg in April 2007, they stopped by the Nudie Jeans Store. B...
The Soundtrack of Our Lives – live at Nudie Jeans
When The Soundtrack of Our Lives came back from their European tour the first stop back in Sweden was in Stockholm to...
Das Pop – live @ CCTV Sessions by Nudie Jeans
x http://youtu.be/2WH-ivGtV5o When Das Pop were in Stockholm they holed up in a subterranean studio bunker for a week...
Deportees LIVE @ Nudie Jeans, Skånegatan 75 in Stockholm.
Deportees left the amplifiers at home and stopped by for an acoustic gig at the Nudie Jeans Stockholm Store. Recorded...
Tutankamon – live @ Nudie Jeans in Stockholm
We are proud to present the world premier gig for the Swedish supergroup Tutankamon. Recorded in Stockholm 29th of Se...
Little Dragon – Live @ Nudie Jeans in Stockholm.
Little Dragon – Live @ Nudie Jeans in Stockholm, Friday the 28th of August 2009. A couple of days before the release ...
These are some Dry-Maze’ing fades!
In 2020 we introduced a new fit called Gritty Jackson. We saw these jeans hanging on a hatstand at Nudie Jeans HQ. T...
How to repair a pair of jeans — using the free Nudie Jeans repair kit
No matter what anyone else might say, it is indeed true that every pair of Nudie Jeans comes with a promise of free r...
The Naked Truth About — Johan Åberg
When Johan Åberg found the indigo molecule, he fell in love with it. His passion for this organic dye compound has le...
What the FAQ — Who are some of our favorite bands?
Welcome to What the FAQ presented by Nudie Jeans: It’s no secret we have a strong connection to music and its subcult...
What the FAQ — Who makes the music in your videos?
Welcome to What the FAQ presented by Nudie Jeans: Each time we post a new film production featuring music, we get bom...
