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The Journal

/ Sharing stories from the world of Nudie Jeans.

Curated By Raghd

Music

We recently spent a day in the studio with Raghd, the 21-year-old singer, rapper, producer, and soon-to-be Göteborg r...

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  1. Curated By Raghd

    We recently spent a day in the studio with Raghd, the 21-year-old singer, rapper, producer, and soon-to-be Göteborg r...
    Music
  2. Nudie Jeans HQ

    It is happening again! We keep creating material change

    We are ranked as leaders and are proud to demonstrate our transparency and commitment to source sustainable materials.
    Sustainability
  3. Official repair partner Logo

    We just added a new Repair Partner: Res Res, Copenhagen

    Our Repair Partners are a vital part of our quest to offer free repair forever.
    Sustainability
  4. Curated By Höga Nord

    Curated By Höga Nord

    Höga Nord Rekords is driven by passion, and that shines throughout each element of the Gothenburg-based record label.
    Music
  5. Home of Blues Support your local hero

    LOCAL HEROES: Home of Blues, Karlsruhe

    His journeys took him all over Germany, until one day in 2019, he realized his dream and opened up Home of Blues in ...
    Brick & Mortar
  6. Summer 21 image Bobby Denim Jacket

    Is Nudie Jeans the most transparent company in the world?

    __In 2013, one of our owners said__, ”One day, we’re going to be the most transparent denim brand in the world.” That...
    Sustainability
  7. Re-use Drop 13 David

    Re-use News – This Just In!

    Are you ready? Well, you better be because we are about to unleash a brand-new slew of Re-use jeans. With Re-use d...
    Sustainability
  8. Curated By – The Idealist

    Curated By The Idealist

    You can't talk about the Swedish music scene without mentioning Joachim Nordwall aka The Idealist or one of his proje...
    Music
  9. The Naked Truth About – Johan Åberg

    The Naked Truth About – Johan Åberg

    When Johan Åberg found the indigo molecule, he fell in love with it. His passion for this organic dye compound has le...
    Editorial
  10. Selvage jeans loom

    The Nudie Jeans Guide to Selvage Denim

    To claim that we love selvage denim would be quite an understatement. Calling it love wouldn't be fair because it's t...
    Denimopedia
  11. 2020 Nudie JeansSustainability Report

    Our Vision: To Become the World's Most Sustainable Denim Company

    Read more about how we go about becoming the world's most sustainable denim company.
    Sustainability
  12. De Rode Winkel The Journal-thumbnail

    LOCAL HEROES: De Rode Winkel, Utrecht

    De Rode Winkel started out back in 1837, and today this family-owned business is one of Europe's bigger players withi...
    Brick & Mortar
  13. What the FAQ - Who makes the music for your videos?

    What the FAQ – Who makes the music for your videos?

    Each time we post a new film production featuring music, we get bombarded with track ID requests. So Kaine, our Commu...
    What the FAQ
  14. Closing Loops - Recycle

    Closing Loops

    Everything has an end, but a hot dog has two. When you really love your jeans, you do everything within your power to...
    Sustainability
  15. Bangkok: New Repair Partner

    Bangkok called and we answered. Head down to Central Plaza Ladprao, 2nd floor to get your Nudie Jeans repaired for free.
    Sustainability
  16. Fashion Revolution Week — 2021

    In 2020, we were listed as the only brand with complete transparency in the report; Out of sight: A call for transpar...
    Sustainability
  17. How to repair

    How to repair your jeans using a Nudie Jeans repair kit.

    It is true that every pair of Nudie Jeans comes with a promise of free repairs forever. No matter where or when you b...
    Denimopedia
  18. Behind the Nudie Jeans Summer 2021 Collection.

    The seasons are changing, but Gothenburg stays the same and is always the starting point in everything we do. This in...
    Collections
  19. The Cultivation Company Svalan

    In an episode of 'The Naked Truth About,' you met our friend and tattoo artist, Joel Albertsson. In the episode, we...
    Editorial
  20. What the FAQ – What are some of your favorite bands?

    It's no secret we have a strong connection to music and its subcultures, but who are our favorite artists? Kaine, the...
    What the FAQ
  21. Oscar sitting on a bed with his Loose Leifs

    A New Batch of Re-use Jeans is Now Live on nudiejeans.com

    We just released a bunch of new Re-use jeans on nudiejeans.com. Again, we asked our colleagues to do some closet exca...
    Collections
  22. What the FAQ — What are our backpatches made of?

    Welcome to What the FAQ presented by Nudie Jeans: All our jeans come with the Jacron backpatch, but what is Jacron? M...
    What the FAQ
  23. Curated by Rome Fortune

    Another Nudie Jeans Spotify playlist for your listening pleasure. Rome Fortune built his place in the hip-hop history...
    Music
  24. Welcome to Nudie Jeans Plaza Indonesia, Jakarta.

    Our latest addition to our Repair Shop family is our second store in Jakarta. The new Nudie Jeans Repair Shop is loca...
    Brick & Mortar
  25. Smarter material choices – highlights from our current collection.

    Spring 21 Sustainability Nuggets Every collection is special. But sustainability-wise, our Spring 21 collection is ex...
    Sustainability
  26. What the FAQ — Why are most jeans blue?

    Welcome to What the FAQ presented by Nudie Jeans: Today Kaine navigates his way through Google search results for thi...
    What the FAQ
  27. Sustainability is no longer a trend. It is a profound change for a better future.

    VIENNA, 25 February 2021 – Second-quality jeans are those that don’t quite meet the quality standards – the wash may ...
    Sustainability
  28. Local Heroes – Denim & Brands, Stenungsund

    In 2015 Louise started Denim & Brands together with Kristofer, a given companion considering they had been working to...
    Brick & Mortar
  29. New fit! — Tuff Tony

    The newest member to the family of fits is now available in-store and online. Tuff Tony is a loose straight fit with ...
    Collections
  30. What the FAQ — Why is selvage denim more expensive?

    Welcome to What the FAQ presented by Nudie Jeans: Allow Anna from our Customer Care team to break down some of the re...
    What the FAQ
  31. Nudie Jeans’ climate targets in the newly released STICA Progress report 2021

    In 2019 we joined Swedish Textile Initiative for Climate Action (STICA) and today the first Progress report is releas...
    Sustainability
  32. What the FAQ — Is Nudie Jeans really sustainable?

    Welcome to What the FAQ presented by Nudie Jeans: We are proud of our sustainability achievements over the years. Sti...
    What the FAQ
  33. Curated by Alec Leach (Future Dust)

    Today we welcome Alec Leach to the Nudie Jeans ‘Curated By’ playlist series. Alec is the founder of Future Dust, a pl...
    Music
  34. Nudie Jeans Spring 2021 Collection

    The theme for the collection was inspired by ‘the forgotten places you walk by on your way home, but hardly notice.’ ...
    Collections
  35. What the FAQ – What’s the deal with TENCEL™?

    Welcome to What the FAQ presented by Nudie Jeans: Kevin from CSR brings you up to speed on how TENCEL™ is sustainable...
    What the FAQ
  36. Local Heroes – Dreist, Aachen

    In 2011 a place for garment lovers, a house with an enthusiastic host was founded and Dreist in Aachen, Germany was b...
    Brick & Mortar
  37. What the FAQ — What happens to the jeans you trade in?

    Welcome to What the FAQ presented by Nudie Jeans: With the passionate engagement from many like-minded Nudie Jeans us...
    Sustainability
  38. What the FAQ — Are our jeans sanforized?

    Welcome to What the FAQ presented by Nudie Jeans: Anna from our Customer Experience team enlightens all those who are...
    What the FAQ
  39. Ready Yourselves! Re-use Drop 11 is Soon Live on nudiejeans.com

    Yes, it’s been a while since Re-use Drop 10, but you won’t have to wait for much longer. The goods have been collecte...
    Collections
  40. What the FAQ — Who is Thin Finn?

    Welcome to What the FAQ presented by Nudie Jeans: Have you been wondering who Finn is? Today is your lucky day. Our c...
    What the FAQ
  41. We are on a mission to keep cotton farmers safe —The importance of partnerships

    No one is an island — therefore, we like to team up with many different organizations to increase our sustainability ...
    Sustainability
  42. Curated by Simply Suzette

    Simply Suzette is an online platform for those who seek responsible denim, bridging the gap between the denim industr...
    Music
  43. Local Heroes — The Denim Store, Singapore

    With some of the best denim brands sourced from around the globe coupled with exceptional service to match – The Deni...
    Brick & Mortar
  44. The Naked Truth About — Blake Hardy

    Ever since Blake was gifted his first Iron Maiden T-shirt his love for vintage clothing has only continued to grow. L...
    Editorial
  45. What the FAQ — How to avoid crotch blowouts?

    Welcome to What the FAQ presented by Nudie Jeans: There’s a thing or two you can learn from Anna, our Customer Experi...
    What the FAQ
  46. Nudie Jeans x Waverley Mills — Recycled Blanket

    Closing the Loop – The world’s first blanket made with recycled Nudie Jeans. Wouldn’t it be great if we could use loc...
    Special Projects & Collaborations
  47. What the FAQ — How many Nudie Jeans fits are there?

    Welcome to What the FAQ presented by Nudie Jeans: Congratulations, you have found your way to the official unofficial...
    What the FAQ
  48. Fall 2020 — Someplace, Anywhere.

    Nudie Jeans presents Fall 2020 — Someplace, Anywhere. This season has it all! Beautiful stone washes going from light...
    Collections
  49. Nudie Jeans Rundle St. now open

    Dear Adelaide, we are extremely proud to announce that we have officially made it possible for you to repair more Nud...
    Brick & Mortar
  50. The Naked Truth About — Daniel Bergman

    Denim enthusiast Daniel Bergman picked up his pair of Grim Tim Dry Selvage for his wedding party. After catching regu...
    Editorial
  51. Local Heroes — Union, Newcastle

    Geoff and Doug have been serving Newcastle’s fashion familiar since 1987. Their infectious aura is enough to convert ...
    Brick & Mortar
  52. New Fit: Gritty Jackson

    Gritty Jackson is a regular straight fit with a mid-waist and zip fly. It is designed to sit at the hip and give room...
    Collections
  53. Nudie Jeans x Tenue de Nîmes

    View this post on Instagram @nudiejeans and @tenuedenimes came together for a collaboration to show the world the nak...
    Special Projects & Collaborations
  54. Local Heroes — Steranko, Manchester

    We work with some of the best independent retailers across the globe. They are an amazing assortment with a wide rang...
    Brick & Mortar
  55. Our commitment to our suppliers in response to the pandemic.

    The extraordinary circumstances that we all have experienced over the past months highlight how companies and individ...
    Sustainability
  56. Curated by Fine Little Day

    The Nudie Jeans ‘Curated By‘ series continues with a selection of gems from Fine Little Day. Fine Little Day is the S...
    Music
  57. Go behind the scenes of a Re-use drop

    Meet Michael Lundin, around here; he is also known as Micke or Mike. He is our very own “repair guy,” and much like t...
    Editorial
  58. Out Of Office — Nudie Jeans Women 2020

    The ‘Out of Office’ concept and collection started about a year ago. Back then, all we had in mind was v a c a t i o ...
    Collections
  59. What the FAQ — In what way is Nudie Jeans transparent?

    Welcome to What the FAQ presented by Nudie Jeans: Transparency has, and always will be a cornerstone for us as a bran...
    Sustainability
  60. The Naked Truth About — Maria (Erixon) Levin

    It is with great pride that we introduce the great and powerful Maria (Erixon) Levin. Maria is the artistic advisor a...
    Editorial
  61. Fashion Revolution Week — 2020

    From 20th to 26th April, Fashion Revolution Week will be held again worldwide to raise awareness for those who made o...
    Sustainability
  62. Curated by Bianca Valle

    Today we are honored to introduce our next Curated By guest Bianca Valle. Bianca is a New York-based certified Holist...
    Music
  63. Summer 2020 — Idle Life

    Welcome to Summer 2020. We gave this the working title “Idle Life”. We have some new arrivals to share with you. They...
    Collections
  64. How many pairs of jeans did we repair in 2019?

    In 2013, Nudie Jeans launched the Repair Shop concept. With this came a promise; every pair of Nudie Jeans, no matter...
    Sustainability
  65. Your Re-use Nudie Jeans are a certified good environmental choice.

    Nudie Jeans Re-use Denim is Eco-labeled with Bra Miljöval – Good Environmental Choice. Our Re-use jeans are eco-label...
    Collections
  66. Re-use online drop 10 available now.

    Are you ready for the Re-use online drop 10? Today we release another drop with our most sustainable product! Once ag...
    Sustainability
  67. Welcome to the Nudie Jeans Spotify channel

    It’s no secret that music flows strongly throughout the DNA of Nudie Jeans, so the fact that we launched an official ...
    Music
  68. What the FAQ — Who makes and repairs our Re-use jeans?

    Welcome to What the FAQ presented by Nudie Jeans: When we started our Re-use program, it was a huge milestone for us....
    Sustainability
  69. Curated by Shakarchi & Stranéus

    We know that a lot of you who follow our Spotify series are music fiends, much like us here at Nudie Jeans. This mean...
    Music
  70. The Naked Truth About — Joel Albertsson

    Meet our friend Joel. When Joel was a kid, he either wanted to become a pirate or — a tattoo artist. The latter seeme...
    Editorial
  71. What the FAQ — What’s so special about dry selvage?

    Welcome to What the FAQ presented by Nudie Jeans: So, what’s so special about dry selvage denim? Well, everything, if...
    What the FAQ
  72. How to wash a pair of dry jeans

    Ever wondered how and when to wash your dry denim? The question has plagued the denim world since the dawn of yarn, a...
    Denimopedia
  73. Curated by Jayda G

    This month we have the honor of introducing a Nudie Jeans exclusive playlist curated by DJ, Music Producer & Environm...
    Music
  74. Re-use with Björkåfrihet

    We would like to say thank you to Björkåfrihet who has helped us gather Nudie Jeans that we can give new life to thro...
    Collections
  75. Spring 2020 — Head In The Clouds

    Welcome to Spring 2020. We call this collection ‘Head In The Clouds’. This collection, “Head in the clouds” comes fro...
    Collections
  76. Reducing our impact with Re-use

    We are happy to once again release a drop of washed, mended and pre-loved Re-use jeans. By giving the jeans a second ...
    Sustainability
  77. Re-use online drop 9 is now live

    Are you ready for the Re-use online drop 9? Today we release drop 9! Once again the Re-use online items are one-of-a-...
    Sustainability
  78. What the FAQ — Where do we source our cotton?

    Welcome to What the FAQ presented by Nudie Jeans: Ever since 2004, we have been working with organic cotton, but wher...
    Sustainability
  79. Curated by Kaine Ryan Taylor

    Hi, I’m Kaine, The final Nudie Jeans playlist of the year has arrived and it comes to you Curated By me. As Community...
    Music
  80. The Naked Truth About — Tsuyoshi Kawata

    Tsuyoshi bought his Tape Ted 16 Dips in Australia 2014 and has worn them regularly ever since. Once the jeans were we...
    Editorial
  81. Ashes To Ashes — The Berlin edit

    Pia and Moritz found the sun Berlin as they showcase their favorite garments from Nudie Jeans Winter 19 collection ‘A...
    Editorial
  82. What the FAQ — Where to repair Nudie Jeans?

    Welcome to What the FAQ presented by Nudie Jeans: A pair of Nudie Jeans always comes with the promise of free repairs...
    Sustainability
  83. Nudie Jeans Seven Dials now open

    Dear London, we have officially made it possible for you to repair more Nudie Jeans denim and opened our third Repair...
    Brick & Mortar
  84. Nudie Jeans x ComplexCon 2019

    ComplexCon 2019 was a blast! We pre-launched the limited edition Tsuyoshi Replica and released some LA exclusive tees...
    Editorial
  85. We heart Sarah Klang

    What a year it’s been for Sarah Klang; a new album in ‘Creamy Blue’, Grammy nominations and sold-out tours for our fe...
    Music
  86. Pronto Denim Carnival 2019

    This year we were back at the Pronto Denim Carnival with our friends Pronto Denim. It’s always been a great place for...
    Special Projects & Collaborations
  87. Year Of The Rat

    Our limited edition capsule collection ‘Year Of The Rat’ is released today. The new moon in January marks the beginni...
    Special Projects & Collaborations
  88. Curated by Molly Steele

    Today we have the honor of introducing you to music carefully curated by LA-based analog photographer and photojourna...
    Music
  89. Uncommon People — The Munich edit

    Follow Stephanie and Malik as they take their time around Munich, visiting some favorite spots, on a clear Autumn day...
    Editorial
  90. We love London, deal wiv it.

    We’re coming for you (again). Our third London Repair Shop is ready to open its doors. On Tuesday 26th Nov. we are in...
    Collections
  91. We are leaders.

    We became members of the Fair Wear Foundation ten years ago – in November 2009. After a thorough investigation of dif...
    Sustainability
  92. Steady Eddie II Tsuyoshi Replica now online.

    As promised, the limited edition Tsuyoshi Replica was going to get an online release. Tsuyoshi‘s replica is now avail...
    Special Projects & Collaborations
  93. Peace for all.

    We are once again a part of the Pronto Denim Carnival. Our very own Repair Artist Michael Lundin will on location doi...
    Special Projects & Collaborations
  94. What the FAQ — Jeans in the freezer, does it work?

    Welcome to What the FAQ presented by Nudie Jeans: Have you ever heard someone say that putting your jeans in the free...
    What the FAQ
  95. The backstage story of Nudie Jeans

    A new book on the art of building a global brand by the founder of Nudie Jeans. BUY THE BOOK (SWEDISH / HARDBACK) BUY...
    Editorial
  96. New Repair Shop coming soon — Nudie Jeans Seven Dials

    Two’s company and three’s just more company, right? At least we like to think so here at Nudie Jeans. There is a thir...
    Collections
  97. What the FAQ — Our most sustainable product?

    Welcome to What the FAQ presented by Nudie Jeans: Are you trying to shop as sustainable as possible? Kevin from our S...
    Sustainability
  98. Re-use Drop 8: now online

    Ready for the next Re-use drop? Today we release drop 8! Once again these are one-of-a-kind jeans but this time aroun...
    Sustainability
  99. Curated by Graveyard

    Headbangers unite, Sweden’s finest have a message for you: ”Så, här är en spellista. Bra musik som vi gillar. Vintage...
    Music
  100. Start your own f*cking brand.

    A new book on the art of building a global brand by the founder of Nudie Jeans. Maria Erixon founded the denim brand ...
    Special Projects & Collaborations
  101. What the FAQ — Why a Steady Eddie II?

    Welcome to What the FAQ presented by Nudie Jeans: Why did we go off and make a sequel to one of our most popular fits...
    What the FAQ
  102. Glore, a Nudie Jeans Repair Partner.

    We’re proud to say that not a day goes by without a Nudie Jeans being repaired somewhere in the world. This is only m...
    Sustainability
  103. Winter 2019 – Ashes To Ashes

    Welcome to Winter 2019. We call this collection ‘Ashes to Ashes’. The Ashes to ashes collection melancholy yet romant...
    Collections
  104. Nudie Jeans Souvenir T-shirt

    To coincide with the upcoming Tsuyoshi Replica launches in Amsterdam and Los Angeles we are releasing a limited editi...
    Special Projects & Collaborations
  105. Nudie Jeans presents — What the FAQ

    Welcome to What the FAQ presented by Nudie Jeans. How you ever wondered what size jeans to buy, or if putting your je...
    What the FAQ
  106. Coming soon: Perfected by Tsuyoshi

    This fall we will release an exclusive limited edition replica by our friend Tsuyoshi Kawata from Osaka, Japan. The j...
    Special Projects & Collaborations
  107. Meet the Nudie Jeans Repair Partners.

    Well not here but out there, around the world. Have you ever been told that you should be careful what you wish for? ...
    Sustainability
  108. Rebirth capsule now online.

    Nudie Jeans proudly presents Rebirth. Made with post-consumer recycled Nudie Jeans. The capsule consists of Lean Dean...
    Special Projects & Collaborations
  109. Curated by Little Dragon

    We are over the moon today, not because the weekend is right around the corner but for the simple reason we finally g...
    Music
  110. Rebirth Capsule: Made with post consumer Nudie Jeans Denim

    For Winter 2019 Nudie Jeans presents the Rebirth capsule. Garments made with post-consumer recycled Nudie Jeans. The ...
    Special Projects & Collaborations
  111. Shorts by Nudie Jeans

    Shorts by Nudie Jeans made with 100% organic cotton available in sturdy 12oz twill and a 10.5oz rigid corduroy. Get t...
    Special Projects & Collaborations
  112. Special Project: Aphrodite 25 yrs (and counting…)

    To celebrate the 25th birthday of Aphrodite Clothing we’ve teamed up to bring you a limited edition collaborative cap...
    Special Projects & Collaborations
  113. Curated by Dreamtime

    Are you ready for a musical journey? We sure hope so. This this edition of Curated By comes to you by way of Sydney v...
    Music
  114. Gothenburg good times with Little Jinder

    Anyone who is a reader of this Journal knows that we like to throw a party every now and then. We have a club night c...
    Music
  115. Curated by Donny Benét

    This is Curated by Donny Benét. But first, a quick back story to how all this came about (if you don’t mind?): Are yo...
    Music
  116. Fall 2019 — Uncommon People

    Welcome to Fall 2019. We call this collection ‘Uncommon People’. Inspired by all the kids out there who do things the...
    Collections
  117. Re-use online: Drop 7 now online

    The Re-use journey continues. The launch of Re-use online has meant that we can now offer jeans that are traded in an...
    Collections
  118. Curated by Prins Emanuel

    Multi-instrumentalist, drummer, producer and DJ Prins Emanuel delivers an immaculate selection slow jams and Balearic...
    Music
  119. Welcome to Hosted by: Little Jinder

    We are throwing a summer party with our friends at Pustervik and Little Jinder will headline the night. There’s a Fac...
    Music
  120. Curated by Maria Falbo

    On the eve of summer 2019 we are delighted to share the next edition of Curated By with you. Please meet Maria Falbo,...
    Music
  121. How we up-cycle at Nudie Jeans

    The journey of a pair of jeans can take many turns. We often say that it all starts with a pair of drys, but where do...
    Sustainability
  122. Re-use online: Drop 6 is now live

    We continue our Re-use journey. In 2018 we launch of Re-use online offering one-of-a-kind jeans with repairs made in ...
    Collections
  123. Curated by The Bronx

    If you’ve ever heard The Bronx you already know that they are a force to be reckoned with. For those who have not (ye...
    Music
  124. Who made your Nudie Jeans?

    Have you ever wondered how your clothes are made? Today we highlight the people who make Nudie Jeans garments and pay...
    Sustainability
  125. The Essence of Nudie Jeans

    Building a sustainable and innovative denim brand is what Nudie Jeans is all about, and 2018 was an exciting year wit...
    Sustainability
  126. Meanwhile in Göteborg

    Summer 2019 is launched today. The collection is a homage to our hometown. Nudie Jeans is a story of passion, friends...
    Collections
  127. A pile of Nudie Jeans, higher than the worlds tallest building?

    Yep, you read that correctly. Those 55,173 pairs of jeans that we repaired in 2018 – and ultimately saved from going ...
    Sustainability
  128. How many pairs of jeans did we repair in 2018?

    When we introduced the concept of repairing your jeans, it meant a big piece of the puzzle was now in place for our m...
    Sustainability
  129. Curated by Sarah Klang

    We have a new star in town, her name is Sarah Klang. Last year we introduced you to rising Swedish star Sarah Klang a...
    Music
  130. Los Angeles, we have a new address.

    What’s up LA! We have a new address and you’re all invited. Nudie Jeans La Brea 137 S. La Brea CA 90036, Los Angeles ...
    Brick & Mortar
  131. Curated by Jaakko Eino Kalevi

    Last month we introduced our new playlist platform and without wasting any time at all, we’re back for more! Don’t mi...
    Music
  132. Colors capsule released today!

    Whilst browsing the archives of early Nudie Jeans gems we simultaneously had an eye on the vivid history of sportswea...
    Special Projects & Collaborations
  133. Colors capsule preview now online.

    The Colors capsule collection will be available at all Nudie Jeans Repair Shops, selected retailers and nudiejeans.co...
    Special Projects & Collaborations
  134. New fit: Steady Eddie II

    Steady Eddie II (a.k.a. “the second”) has more room for the seat and thighs – making it optimal for people with a lit...
    Collections
  135. Jaakko Eino Kalevi – a night to remember.

    January can be a pretty tough month for those of us who are Scandinavian based. I mean, have you ever been to Sweden ...
    Music
  136. This is the reason we started.

    We still follow the same agenda that we had in the beginning; producing our garments in the most sustainable and fair...
    Denimopedia
  137. Guess who’s back?

    Our long loved slim fit that’s been with us almost since we started, is here to stay. Welcome back Thin Finn. Thin Fi...
    Collections
  138. Curated by Kurt Vile

    Introducing the official Nudie Jeans Spotify channel. It’s no secret that music is in the DNA of Nudie Jeans, so the ...
    Music
  139. #AirKhruang Duty Free — Live from Nudie Jeans HQ

    Khruangbin are on their way back to Gothenburg so we thought it was perfect timing to share this special moment we ha...
    Music
  140. Sustainable Fashion Awards 2018

    We recently received the Sustainable Fashion Award 2018. Evaluated in these four criteria: innovation, design, techni...
    Sustainability
  141. Re-Use Drop 5 preview now online

    New year, new Re-use drop. Today we unveil the 5th Re-use drop. This time we give you a sneak peek and the drop featu...
    Collections
  142. INVSN & Skiftande Enheter – Thank you.

    For the last Hosted By: Nudie Jeans of 2018 we had a special visit from Sweden’s north. We finished the year on a str...
    Music
  143. Welcome to Nudie Jeans Chadstone

    Visit the new Repair Shop in Melbourne. We opened the doors here in December with a Swedish style ‘julbord’ (aka Chri...
    Brick & Mortar
  144. The green_ capsule collection is here.

    The wait is over, the ‘green_‘ capsule collection has launched. green_ is a selection of carefully curated of jeans, ...
    Special Projects & Collaborations
  145. Get The Balance Right checks in on Jakarta!

    Our Australian team was in Jakarta recently. Together with Standard Denim Supply we launched the Australasian exclusi...
    Sustainability
  146. Hey, Vegans!

    Friday 9th November 2018 The beef is over – Nudie Jeans cuts leather back patch and replaces it with vegan alternativ...
    Sustainability
  147. Re-use Drop 4

    The Nudie Jeans Re-use journey continues… Today we offer our 4th drop of Re-use online. As always, these one of kind ...
    Collections
  148. Lone Flag are keeping the balance right.

    We want to let you in on a little secret, we work with a lot of great people and today we introduce you to our friend...
    Sustainability
  149. Get The Balance Right in practice

    Over the years, the sustainability work at Nudie Jeans has resulted in many valuable tools and reports giving you and...
    Sustainability
  150. Iceage – Thank you for this night on earth.

    Throughout the course of this year we have been hosting a semi-regular event called Hosted By. A club concept in whic...
    Music
  151. New Fit: Sleepy Sixten

    It’s always special for us to introduce a new Nudie Jeans fit for you. Today, 12th Sept. we proudly present you newes...
    Collections
  152. Re-use Drop 3: Selvage

    Today we continue our Re-use journey. Any reader of this space (or a follower of our social media channels) will be f...
    Collections
  153. “Do you make jeans for women?”

    All Nudie Jeans denim can be worn by men and women. We started out primarily as a menswear brand but our jeans also f...
    Collections
  154. New Fit: Breezy Britt

    We are proud to introduce you to Breezy Britt, a classic, regular tapered fit, ideal for effortless movement. The new...
    Collections
  155. Introducing: Nudie Jeans Women

    Nudie Jeans Women is a curated selection of timeless jeans and tops. All our jeans are unisex and worn by men and wom...
    Collections
  156. Special Project — Aquamarine

    The Aquamarine capsule drops today and is available in all Nudie Jeans Repair Shops worldwide and online. The Ocean c...
    Special Projects & Collaborations
  157. Nudie Jeans repair tour

    Every pair of Nudie Jeans comes with a promise of free repairs – no matter where or when you bought them. To make it ...
    Sustainability
  158. Shorten the seconds

    We sometimes end up with jeans that don’t meet our quality requirements. Those products with minor imperfections – se...
    Sustainability
  159. New Fit: Hightop Tilde

    Hightop Tilde is a high waisted and skinny all the way to the ankle. It has a zip fly and a curved waist band which i...
    Collections
  160. What’s your story?

    This is our very own Richard. His pair of Loose Leif (fit no longer available – see similar fits here) jeans were wor...
    Denimopedia
  161. Re-use Drop 2

    “When you throw a piece of clothing away it’s not only the actual garment that you discard, a significant amount of w...
    Collections
  162. Non Tox Tux.

    We still follow the same agenda as we had from the beginning; producing our garments in the most sustainable and fair...
    Sustainability
  163. Thank you, El Perro Del Mar.

    Dear El Perro Del Mar, You came home to Gothenburg, we witnessed your greatness and you left us in awe. Thank you for...
    Music
  164. Mend the gap

    You may know that we’re all about mending gaps, but that doesn’t stop at all those worn-in jeans we repair. All our F...
    Sustainability
  165. Get the balance right.

    Get The Balance Right Lagom is a Swedish word for ‘just the right amount’. It’s our version of Yin and Yang. The fire...
    Sustainability
  166. Re-use is now online!

    It is today, 16th April 2018 that we launch Re-use online, for the first time ever. This means you now have the oppor...
    Collections
  167. Re-use news

    We wanted to give you a heads up on a special project that we’ve been working on. Nudie Jeans always seeks the most s...
    Sustainability
  168. We care a lot.

    Last year, we were happy to join the Global Fashion Agenda and its commitment to accelerate a transition to a more ci...
    Sustainability
  169. Watch: Sarah Klang (CCTV by Nudie Jeans)

    WE HAVE RELAUNCHED CCTV BY NUDIE JEANS AND SARAH KLANG WAS OUR FIRST GUEST. Session: Sarah Klang Date: SUN 11/2 19:00...
    Music
  170. CCTV 2.0 PREMIERE: Sarah Klang

    On Sunday 11th February you get the opportunity to witness a unique and exclusive live music experience with Sweden’s...
    Music
  171. Grand Opening: Nudie Jeans Amsterdam: The 9 Streets

    WELCOME TO THE LATEST NUDIE JEANS REPAIR SHOP – IN THE HEART OF AMSTERDAM. Rumour has it that we’ve sold close to a m...
    Brick & Mortar
  172. Year Of The Dog

    We have released a limited edition capsule collection ‘Year Of The Dog’. 2018 is a Year of the Dog. In Chinese astrol...
    Special Projects & Collaborations
  173. Nudie Jeans x Göteborg Film Festival

    We have been working on some secret projects and this is one of them. Göteborg Film Festival is the leading film fest...
    Special Projects & Collaborations
  174. You Decide How Far They Go

    It all starts with a pair of drys – there is a process involved and you decide how far they go. That very process is ...
    Denimopedia
  175. New Fit: Tight Terry

    Tight Terry is the latest Nudie Jeans fit. A tight Anti Fit power stretch denim offering comfort that has the same ab...
    Collections
  176. Nudie Jeans by Pronto Grand Opening

    Last week was the grand opening of Nudie Jeans by Pronto in Bangkok! Music, drinks, food, custom Nudies and good time...
    Brick & Mortar
  177. Paddington Repair Shop is back!

    PADDINGTON HAS RE-OPENED WITH A NEW FIT There are plenty of great reasons to stop by any Nudie location at the moment...
    Brick & Mortar
  178. Everblack – Denim that doesn’t fade

    EVERBLACK Denim that doesn’t fade Normally when you dye a fabric, the pigment cannot completely be fixated onto the y...
    Collections
  179. New Fit: Fearless Freddie

    Fearless Freddie is a loose anti-fit with a normal waist and a carrot shaped silhouette. It’s got a regular leg openi...
    Collections
  180. Ay, captain! I broke me denim in on the high seas.

    Love is a jack of many trades. On his resumé you’ll find titles such as filmmaker, substitute teacher, biker, and sai...
    Denimopedia
  181. It all starts with a pair of drys

    For some people, breaking in jeans is a sport. And for all of us, it’s definitely a challenge. Breaking in a pair of ...
    Sustainability
  182. New Fit: Dude Dan

    Dude Dan: A new regular fit with a regular rise, button fly, straight leg and a slim leg opening.  
    Collections
  183. New Fit: Tilted Tor

    Please welcome Tilted Tor! This is our new anti-fit with a slim tapered leg. The waist is slightly tilted with a high...
    Collections
  184. User Stories: Jeppe

    BREAKING IN DENIM is a sport. It takes time, patience and a bit of magic. Jeppe is no amateur, he’s broken in many a ...
    Denimopedia
  185. User Stories: Ben

    Ben started wearing his Grim Tim Dry Selvage the first day of his temporary position here at HQ. The intention was to...
    Denimopedia
  186. The Bowery Repair Shop Is Open!

    The wait is over New York City! On Thursday, November 5th at 11 am, we opened up the doors to the Bowery Repair Shop....
    Brick & Mortar
  187. Pronto Denim Carnival 2015

    The Pronto Denim Carnival 2015 was a great success – it always is. Denim tuk-tuk, old and new friends, well-worn deni...
    Editorial
  188. The Weight: Defining Ounces

    When you buy a pair of dry jeans you’re often informed that you’re dealing with a “this-or-that” ounce quality. A few...
    Denimopedia
  189. THE MAKING OF A CANADIAN TUXEDO: The End.

    Over the course of the past 6 months we’ve seen Steven break in his Dry Selvage Steady Eddies in a spectacular way. A...
    Denimopedia
  190. Getting Extra Fresh the Paddington Way

    This weekend our Paddington Repair Shop and Axis Hair Face Body treated the good folks of Sydney to fresh cuts and re...
    Brick & Mortar
  191. User Stories: Jason

    Steady Eddie Dry Selvage, worn by Jason for 13 months with 1 wash  »When I bought my Steady Eddies in May of 2014 the...
    Denimopedia
  192. Left a Good Job In the City: Month 3

    In Hälsingland, Mattias is beginning to feel like a farmer. Trying his skills in different fields is proving to be pr...
    Denimopedia
  193. The Making of a Canadian Tuxedo: Month 3

    Only 3 months of wear and we’re seeing results that most people would spend 18 months and fat wad of cash to develop....
    Denimopedia
  194. Happy Birthday to the Skånegatan Repair Shop

    Last Wednesday we celebrated the 8th birthday of our Skånegatan Repair Shop. There were friends and family,music, foo...
    Brick & Mortar
  195. User Stories: Dan

    Steady Eddie 18 oz. Heavy Japan Selvage worn by Dan for 6 months, 1 soak The way you way you wear your jeans, what yo...
    Denimopedia
  196. Nordstrom x Nudie Jeans #breakindenim

    What happens when you use your favorite set of denim every day at work, and how will different lines of work affect t...
    Denimopedia
  197. User Stories: Pontus

    Grim Tim Dry Selvage worn by Pontus for 10 months, 4 washes. I kinda realized that there are no right or wrong way to...
    Denimopedia
  198. Left a Good Job In the City: Month 2

    Mattias is not all that satisfied with the results as of yet, but let’s not forget there are 11 more months to go on ...
    Denimopedia
  199. Welcome to Shoreditch

    If you sell a lot of cars you’re gonna need a lot of service stations. Three weeks ago we opened up the doors to our ...
    Brick & Mortar
  200. Kneeling before the repair gods

    Our team at the Drottninggatan Repair Shop took their repair game to a new level with these spectacular knee repairs....
    Denimopedia
  201. The making of a Canadian Tuxedo: Month 2

    Four weeks in and we’re already seeing results on Steven’s workwear. If you missed the first part of our 12 Month Bre...
    Denimopedia
  202. LEAN DEAN LAUNCH DOWN UNDER pt. 2

    Yesterday, the launch of our brand new fit, Lean Dean, was made official by our team in Australian. There was music b...
    Editorial
  203. Lean Dean Launch Down Under

    Yesterday, the launch of our brand new fit, Lean Dean, was made official by our team in Australian. There was music b...
    Editorial
  204. User Stories: Edwin

    Kids are not only really sweet people, they are also the perfect when it comes to breaking in denim. Edwin has worn h...
    Denimopedia
  205. Repairing Is Caring

    Even the tiniest rip needs some tender loving care. Remember that repairing is caring, and DIY denim repairs is the w...
    Sustainability
  206. Left a Good Job in the City

    Breaking in denim. A long arduous journey, lasting at least 6 months, or that’s what we  recommend. There really is n...
    Denimopedia
  207. A grand old time in London town

    Fun times were had in London town yesterday! Our friends at Liberty threw a shindig to celebrate an exclusive pre-lau...
    Editorial
  208. Remember to Kiss the Cook!

    Umami Burger is one of our favorite lunch spots. Not only because the food is great, but also because they flip their...
    Editorial
  209. The Making of a Canadian Tuxedo

    Breaking in denim. A long arduous journey, lasting at least 6 months, or that’s what we  recommend. There really is n...
    Denimopedia
  210. Black denim: wearing, washing and the pop cultural aspect

    Without black jeans, the world would be a much duller and conformist place dwell. Pick any genre of music and imagine...
    Denimopedia
  211. User Stories: Martin Sandklef

    Here’s Martin’s High Kai Recycle Dry Navy. Reckless living, holes and a whole lot of repairs. This is what love looks...
    Denimopedia
  212. Lamino by Nudie Jeans: A tribute to sustainable design

    “To have made one good chair maybe isn’t such a bad lifetime accomplishment”. The quote comes from the founder of Swe...
    Special Projects & Collaborations
  213. The Pronto Denim Carnival 2014

    We love Pronto Denim. And going to their annual Denim Carnival is one of the things we look forward to the most every...
    Editorial
  214. Chnanon Sachdev: International Traveller in All Things Denim

    Thailand loves denim, and the authority on the Thai market is Pronto Denim. Since 2006 they’ve been supplying Bangkok...
    Editorial
  215. User Stories: Marie

    We love well-worn, broken in denim, and when we see denim worn long and hard by women we get very happy. Marie wore h...
    Denimopedia
  216. User Stories: Max Spallek

    These jeans show that a pair can be used for a very long time, if you show them love and repair them when they need i...
    Denimopedia
  217. Denimopedia: Getting Jeans

    Shopping for jeans might be a bit of a hassle. You might feel uneasy about putting your life in the hands of a salesp...
    Denimopedia
  218. User Stories: Lee, the Stonemason

    We found this beautiful pair of Sharp Bengts handed in for repair at our store on Chapel Street in Melbourne, Austral...
    Denimopedia
  219. What’s in a square?

    We see checkered shirts every day, but do we ever pause and think about what checks or squares are? Who makes them an...
    Denimopedia
  220. This is how we do it: How to hem jeans

    Hemming is something that divides denim wearers into four categories. Some are opposed to it and wouldn’t even consid...
    Denimopedia
  221. User Stories: Mathias

    Masa worn by Mathias for 14 months, washed twice. ”I bought these ones at the Repair Shop in Göteborg. They were limi...
    Denimopedia
  222. Nick Coe: Collector of Stuff, Denim Aficionado, Editor at Heddels

    Nick is the founding editor of every denim head’s go-to online source for denim knowledge, Heddels.com. Even as a kid...
    Editorial
  223. User Stories: Peter

    Long John worn by Peter for 3 years, 5 Washes “I pretty much lived in my jeans for a year. Together we’ve been to fou...
    Denimopedia
  224. Denimopedia: Jeans do have a memory

    In spring and summer of 1996 a group of terrorist troubled the people of Spokane, Washington. They performed bank rob...
    Denimopedia
  225. User Stories: Mitchell Fong

    Thin Finn Worn by Mitchell for 5 years, 3 washes. “I bought my Thin Finns around September of 2009. I love that they’...
    Denimopedia
  226. Ruedi Karrer: The One and Only “Swiss Jeans Freak”

    You love denim, but we can assure you; you do not love denim the way Ruedi Karrer does. Under the moniker Swiss Jeans...
    Editorial
  227. Sandra Barenfeld: DJ, Music Lover & Head Honcho at the Jakobsbergsgatan Repair Shop

    When not running our Repair Shop at Jakobsbergsgatan in Stockholm, Sandra is discovering her new hometown. “I’m lovin...
    Editorial
  228. Would you like some fresh herbs with your selvage?

    Our team at Nudie Jeans Paddington strongly believe that being organic and sustainable shouldn’t be limited to just o...
    Editorial
  229. User Stories: Kristoffer

    Our good friend Kristoffer brought us his beloved Sharp Bengt Dry Brown Selvage the other day. These jeans have seen ...
    Denimopedia
  230. Sustainable Store of the Year!

    Yeah, we just won an award! On Monday the Swedish Trade Federation and Dagens Handel (Swedish retail magazine) held t...
    Sustainability
  231. User Stories Live: A Unique Concept Made Even More Unique

    A while back we got word from the team in Barcelona Repair Shop about an interesting project they had going. The proj...
    Editorial
  232. User Stories: Kent Norberg

    Since 1983 he’s been a member of legendary Swedish rockers Sator, and his still deep in the rock game. Kent Norberg a...
    Denimopedia
  233. Being nice is not an end in itself: Sandya Lang, CSR Manager

    Being conscious about our production has never been a marketing strategy. Ever since the beginning we’ve taken great ...
    Sustainability
  234. Patterns & cutting

    Take a good look at your jeans. Look at all the big and small pieces that are attached to each other with seams. It’s...
    Denimopedia
  235. User Stories: Melker

    SHARP BENGT WORN by MELKER for 1 YEAR and 4 MONTHS: “I got this pair of Sharp Bengts just before the summer. I wore t...
    Denimopedia
  236. Welcome to Nudie Jeans Repair Shop JKBG, Stockholm

    At 1100 hours, Sweden time, we gently opened the door to our new Repair Shop at Jakobsbergsgatan 11 in Stockholm. Thi...
    Brick & Mortar
  237. Our credo: the sustainable jean

    About a week ago we got word that the Guardian’s Sustainable Fashion blog had a feature on “A Swedish denim label wan...
    Sustainability
  238. Rolling out the blue carpet

    With Repair Shops set up in major cities like Göteborg, London, Los Angeles, Sydney and Osaka, we are now opening up ...
    Brick & Mortar
  239. Step into our office, baby

    A while back ou friends at Hypebeast swung by and spent some time at our Headquarters. They talked to Joakim how our ...
    Editorial
  240. CCTV Sessions: Lucius

    In November last year, Brooklyn’s finest, Lucius, paid us a visit at the Soho Repair Shop. The vibe was just right, a...
    Music
  241. Nudie Jeans Travel Guide: Norway

    We have our roots in Gothenburg, Sweden. We’re proud of our city and we want to show it to you as much as possible, b...
    Editorial
  242. Band of Horses – live at Nudie Jeans House Los Angeles

    This Tuesday our long time friends Band of Horses dropped “Acoustic At the Ryman”, recorded at Nashville’s legendary ...
    Music
  243. Daniel Larsson: A connoisseur of the art of living

    Daniel Larsson is our Designer Assistant, a title that he likes because it’s nice, but he would rather call himself C...
    Editorial
  244. Selvage: keeps denim history from unraveling

    Those of you who follow us on the regular often come in contact with the term selvage or selvedge. This refers to the...
    Denimopedia
  245. CCTV Sessions: Motorama live at Nudie Jeans Barcelona

    Every once in a while, bands visit our Repair Shops and Concept Stores to give the gift of music. This is something t...
    Music
  246. User Stories: Alfred

    “I got these in February, 2010 and wore them every single day for a year before I finally washed them. They have been...
    Denimopedia
  247. The Jean Jacket: From Worker Blouse to Family Treasure

    Just like denim pants, the jacket was developed as a sturdy garment for hard working men and women, cowboys and the f...
    Denimopedia
  248. Nudie Jeans Repair Shop Berlin is now open!

    We’re happy to announce that the Nudie Jeans Repair Shop Berlin is now officially open! And at the same time we would...
    Brick & Mortar
  249. Hypebeast Essentials with Joakim Levin

    A while back, our good friends at Hypebeast paid us a visit at the headquarters. They seized the opportunity to pick ...
    Editorial
  250. User Stories: Fiona Rooke

    Tight Long John worn by Fiona since 2006 We found Fiona’s beautiful Tight Long John a few months back. We decided tha...
    Denimopedia
  251. Tracks of Time: Band of Horses “No One’s Gonna Love You”

    Band of Horses performing No One’s Gonna Love You, live at Nudie Jeans Repair Shop in Gothenburg. Yet another gem fro...
    Music
  252. In Our Heads: Michel

    Michel is the Store Manager at our Vallgatan Repair Shop in Gothenburg. He’s been with us for a few years and is toda...
    Music
  253. User Stories: Tobbe

    Grim Tim worn by Tobbe for 15 months. I used this pair of Grim Tim about seven months before I first washed them. Whe...
    Denimopedia
  254. Nudie Jeans Travel Guide: Los Angeles

    We have our roots in Gothenburg, Sweden. We’re proud of our city and we want to show it to you as much as possible, b...
    Editorial
  255. Motorama – live at CCTV Sessions by Nudie Jeans in Barcelona

    As a first stop on their Spanish tour the Russian indie band Motorama played at CCTV Sessions by Nudie Jeans in our B...
    Music
  256. New Music: Kurt Vile

    We love Kurt Vile! Maybe not new new, but for some of you, this might be the first time you cross paths with the Phil...
    Music
  257. Chain Stitching Unraveled

    For students of the denim game, it’s all about authenticity. Every detail got to be just right, and even the machiner...
    Denimopedia
  258. Swedish Stubbornness On Display

    Our DIY ethos runs through everything we do, like the orange thread in all our garments. Ever since the beginning we’...
    Editorial
  259. Tracks of Time: Little Dragon “My Step”

    Little Dragon performing “My Step” live at the Nudie Jeans Concept Store in Stockholm. A few days prior to the releas...
    Music
  260. User Stories: James Cuttance

    I bought my Grim Tims five years ago. I am regularly asked where I bought these “custom” Nudie jeans from, to which I...
    Denimopedia
  261. In Our Heads: Joakim Levin

    He’s never had a real job. He graduated from high school, did a stint in the music business, opened up a second hand ...
    Music
  262. To be or not to be: The Coin Pocket in the 21st century

    Your jeans, you might have given them a nickname, but they are commonly referred to as the five pocket jean. Pretty s...
    Denimopedia
  263. User Stories: Mathias

    Mathias wore his Grim Tims for 20 months with only two washes. Now he only wears them on special occasions. I remembe...
    Denimopedia
  264. User Stories: Andrea Widebrant

    Tight Long John worn by Andrea for 4 years; washed three times. I originally bought another pair but my dad lost the ...
    Denimopedia
  265. Tracks of Time: Magic Kids “Hey Boy”

    Magic Kids performing Hey Boy, live at the Repair Shop in Gothenburg. On October 10th, 2010 – magic, the kids of Magi...
    Music
  266. Staff Picks: Mawejje Kuddiza

    He knows what looks good and he’s got a firm hand, so we asked him to handpick some of his personal favorites. True g...
    Editorial
  267. Lightning Dust: Air is more important than sound

    Lightning Dust started out in 2006, as a way for Amber Webber and Joshua Wells to try out material that didn’t quite ...
    Music
  268. In Our Heads: Joey Kallin

    Three weeks ago, Joey Kallin was our Sales-Coordinator, but all of a sudden something amazing happened. Meet one man ...
    Editorial
  269. Sanford’s war on shrinkage

    One of the greatest headaches for denim aficionados is washing those dry jeans for the first time. Will they shrink? ...
    Denimopedia
  270. Pronto Denim Carnival 2013

    Last weekend we went to Bangkok to participate in the Pronto Denim Carnival. It was a long trip with lots of stops. I...
    Editorial
  271. Blue Meets Black: Fall Winter 2013 Capsule Collection

    This is it! We have officially launched the fall winter 2013 Capsule Collection. Heavy meets light, light meets dark ...
    Collections
  272. User Stories: Johannes

    Average Joe worn by Johannes for 2 1/2 years. I’ve been wearing this pair of Average Joe more or less everyday for th...
    Denimopedia
  273. Tracks of time: Vetiver “Wonder Why”

    Vetiver preforming Wonder Why live at the Nudie Jeans Concept Store in Gothenburg. Back in June of 2011, Andy and Dan...
    Music
  274. In our heads: Martin Sandklef

    In the 90’s he had long hair and was a singer in a band. Today, Martin Sandklef is our IT Coordinator. We asked him w...
    Music
  275. Tracks of time: Band of Horses “Factory”

    Band of Horses performing Factory live. A surprise gig at the Nudie Jeans Concept Store in Sydney, Australia. In July...
    Music
  276. Battle of the fly: zipper vs. buttons

    Since the 1930’s people have been debating whether zippers are superior to buttons as a method of keeping the fly shu...
    Denimopedia
  277. User Story: Lars Hjortkær

    Name: Lars Hjortkær Denmark Copenhagen Work: Apprentice chef at Fishmarket, Copenhagen Jeans: Tight Long John Dry Twi...
    Denimopedia
  278. Selvage denim

    Selvage or selvedge denim is made on old-style shuttle looms. The fabric is woven using one continuous cross thread; ...
    Denimopedia
  279. The map of Göteborg

    We have some guests coming in from all over the world this week. As a part of their welcome pack they get a map of Gö...
    Editorial
  280. The 5-years birthday party.

    A fantastic night to celebrate our 5-years birthday at our concept store in Gothenburg! Cold sparkling beverages, liv...
    Brick & Mortar
  281. User story: Mawejje

    Sharp Bengt – Dry Organic Selvage Worn by Mawejje – Purchasing Manager, Retail/Webshop These jeans was the first thin...
    Denimopedia
  282. Denimopedia – Honeycombs

    The denim on the back of the knee gets creases from the repeated folding. It creates a unique fading that will appear...
    Denimopedia
  283. Rag rugs made from recycled denim

    We love denim. We really, really love denim. If it was up to us – the computer, phone, or tablet you’re reading this ...
    Special Projects & Collaborations
  284. Denim Ninjas in Sydney

    Last Saturday we had a crazy kick-off party with the denim-ninjas from Carlings and General Pants! You find all photo...
    Editorial
  285. Grim Tim Dry Selvage — Ocean washed by Brian.

    Here’s a look at how Brian from the Azalea Store in San Francisco washes his Grim Tim Dry Selvage jeans at his local ...
    Denimopedia
  286. How to repair your jeans

    Ripped up knee? Blown out crotch? Don´t worry. Our denim expert Mathias shows how you easily makes a proper repair/re...
    Denimopedia
  287. This is Straight Alf

    SPRING 2013 you’ll find a new member in the Nudie Jeans family. Straight Alf is an updated and refined version of the...
    Collections
  288. User Stories: Jeppe

    THIN FINN DRY SELVAGE worn by Jeppe for about a year, washed after 9 months. I got this pair of Thin Finn Dry Selvage...
    Denimopedia
  289. Nudie Jeans Highly Commended @ Source Awards 2012

    The Source Awards put the spotlight on the most innovative and inspirational businesses, individuals, and initiatives...
    Sustainability
  290. Denim Repair Man Eric Stafford

    Extending the life of your favourite pair is a fairly easy task and Eric Stafford shows how it’s getting done. Eric s...
    Denimopedia