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The Journal

Category: Drops

New Fit: Gritty Jackson

Gritty Jackson is a regular straight fit with a mid-waist and zip fly. It is designed to sit at the hip and give room from the seat down to the leg opening. Its well-balanced legroom gives the fit a neat silhouette while also offering great comfort. This is our modern take on what we consider to be the most classic and versatile jeans fit ever.

Nudie Jeans x Tenue de Nîmes

Nudie Jeans and Amsterdam based high-end denim establishment Tenue de Nîmes collaborate for the launch of an exclusive limited edition (100pcs) option in the new Nudie Jeans fit ‘Gritty Jackson‘. Tenue de Nîmes and Nudie Jeans work actively for the future of denim, and both brands are dedicated to making a positive change in the denim industry. Whilst this collaboration is the birth of a new fit within the Nudie Jeans family, the naked truth about sustainability remained the focus throughout the process. Both are in agreement that the search for sustainability begins with oneself and the fact that what you purchase, wear, and how you take care of your garments is equally as important as how the garment is produced. The production of denim around the world have always been singled out and labeled ‘unsustainable’. We at Tenue de Nîmes believe jeans are the bright blue future of our wardrobe. Why? Because to us, there is no piece of clothing more sustainable than wearing a pair of raw denim jeans. So let us embrace the naked truth about sustainability and start wearing those rigid jeans for many years to come” states Menno van Meurs, Tenue de Nîmes Founder. As leaders in sustainable fashion, the Nudie Jeans eco cycle (Break-in, Repair, Re-use, Recycle) has long been documented, and the eco cycle is connected directly to the raw denim heritage. The result of the collaboration is an exclusive option in a new straight jeans fit using high-quality Japanese selvage fabric, crafted in one of the best denim factories in Italy. The jeans also come with a guarantee of free lifetime repairs. “We saw an opportunity to improve and fill a void within our fit-range by introducing a classic regular straight fit that is not too slim nor too relaxed. Gritty Jackson is our take on that. It is our most wearable and versatile fit to date — especially seeing how the jeans trend has shifted from slim to a wider silhouette” explains Martin Gustafsson, Nudie Jeans Head Designer. Nudie Jeans x Tenue de Nîmes ‘Gritty Jackson’ Dry Ace Selvage released exclusively at tenuedenimes.com and both Tenue de Nîmes stores in Amsterdam, September 2, 2020.

Steady Eddie II Tsuyoshi Replica now online.

As promised, the limited edition Tsuyoshi Replica was going to get an online release. Tsuyoshi‘s replica is now available on nudiejeans.com. This is an exclusive c/o Nudie Jeans members drop. Online only. Steady Eddie II Tsuyoshi Replica Limited Edition Hand Numbered 300 Pcs Worldwide You can still sign up for your chance to purchase the Tsuyoshi Replica. If you missed out, you can sign up to be notified about future exclusive drops for c/o Nudie Jeans members. SIGN UP

Start your own f*cking brand.

A new book on the art of building a global brand by the founder of Nudie Jeans. Maria Erixon founded the denim brand Nudie Jeans with Joakim Levin, her husband at the time, in 2001. “At the time, we were almost the only company building a brand based tangibly on values. When we started Nudie Jeans in 2001, we decided that environmental awareness and human rights would permeate everything we did. The world has largely caught up in 2019 and as we’ve grown, opportunities have opened up to us to be able to contribute to the journey. We’re trying to make good use of the chance,” writes Maria Erixon in the book. In the new book Start Your Own F*cking Brand, Maria writes about the little company that became a global brand, about successes and setbacks, and the sacrifices that entrepreneurship requires. The book is also a love letter to denim and the indigo dye that turns each pair of jeans into a unique work of art – and to everyone who has been part of the journey. Start Your Own F*cking Brand will be published in English and Swedish and will be released on the Swedish market on October 15 with the English version soon to come.

Coming soon: Perfected by Tsuyoshi

This fall we will release an exclusive limited edition replica by our friend Tsuyoshi Kawata from Osaka, Japan. The jeans we have replicated are beautifully worn-in, repaired and perfected by Tsuyoshi himself. Steady Eddie II Tsuyoshi Replica Limited Edition 300 pcs worldwide Hand numbered The replica will be available exclusively as limited drops at upcoming Denim Days (Amsterdam), ComplexCon (Los Angeles) events. Denim Days: European Launch. 25-26 October @ De Hallen, Amsterdam, Netherlands ComplexCon: North American Launch. 02-03 November @ Long Beach, Los Angeles, USA Are you not in Amsterdam or Los Angeles? Still want a chance to cop the Tsuyoshi Replica? Don’t worry — we thought of you too. A drop with limited number of replicas will be made available exclusively to members of c/o Nudie Jeans. If you haven’t signed up already you can do so here and now.

Shorts by Nudie Jeans

Shorts by Nudie Jeans made with 100% organic cotton available in sturdy 12oz twill and a 10.5oz rigid corduroy. Get them while you can. SHOP SHORTS

New fit: Steady Eddie II

Steady Eddie II (a.k.a. “the second”) has more room for the seat and thighs – making it optimal for people with a little more need in these areas. It tapers down considerably at the leg opening, giving Steady Eddie II its classic tapered silhouette.

New Fit: Sleepy Sixten

Sleepy Sixten is a regular relaxed fit with a straight leg. Classic and yet contemporary, wear it high and tight for the classic look, or oversized and low for a more baggy look.

“Do you make jeans for women?”

All Nudie Jeans denim can be worn by men and women. We started out primarily as a menswear brand but our jeans also fit a female body as the Nudie Jeans family of fits is unisex. Nudie Jeans offers jeans for men and women from tight to the more relaxed fits in several washes from dry, black to pre washed denim. We’re constantly extending and evolving our range to ensue we are a denim brand for both men and women. Now we’re increasing our female focus even more. With insight from our denim specialists in our Repair Shops around the globe and the same insight from our online shop we’ve noticed that most women tend to go for our tighter fits such as Skinny Lin or Tight Terry. Then we have Lean Dean (featured above) for those who are looking for a slim to regular fit. But there are no restrictions, everyone has their favourite fit, regardless of gender. With our Nudie Jeans Women selection, we introduced two new family members to the family of fits; Breezy Britt and Hightop Tilde. These jeans are specifically designed for a female body. Hightop Tilde has a high waist and is skinny all the way to the ankle. Breezy Britt has a more relaxed fit. And they are available in several washes. Even Nudie Jeans Women can be worn by men and women – after all, it’s the fit that matters. On each product page we have a great measurement/comparison tool also known as the Virtual Size Guide (find it under the “BUY”-button). This tool allows you to measure your favourite pair of jeans at home and then compare them to our jeans. This way you are given an idea of what size and fit to choose from our collection if you don’t have a Nudie Jeans Repair Shop or retailer nearby.

New Fit: Breezy Britt

We are proud to introduce you to Breezy Britt, a classic, regular tapered fit, ideal for effortless movement. The newest member to the family of fits also has a high waist and a curved waistband (so that it sits great at the top). Wear it your size for a roomier feel or downsize and wear it hight and tight for a slimmer look.

Introducing: Nudie Jeans Women

Nudie Jeans Women is a curated selection of timeless jeans and tops. All our jeans are unisex and worn by men and women, boys and girls, and everyone in between. As a part of the Fall 2018 collection, we introduce Nudie Jeans Women – a new selection that includes tops, jackets, and jeans. Along with the denim selection, we are able to present an all-new fit in ‘Breezy Britt’ which is a regular tapered fit, and the previously introduced ‘Hightop Tilde’ fit in two new washes to compliment the previous ‘Hightop Tilde’ range released in the Spring 2018 collection. Also included are new jackets ‘Tove’ and ‘Gudrun’ and the new tee ‘Ebba’. Available in-store at all Repair Shops and online today.

Re-use is now online!

It is today, 16th April 2018 that we launch Re-use online, for the first time ever. This means you now have the opportunity to shop one-of-a-kind denims (for a limited time only) here on nudiejeans.com.

New Fit: Tight Terry

Tight Terry is the latest Nudie Jeans fit. A tight Anti Fit power stretch denim offering comfort that has the same ability to develop wear and tear as rigid denim. With a tilted waist, tight leg, zip fly and narrow leg opening. Shop Tight Terry

Everblack – Denim that doesn’t fade

Everblack – Denim that doesn’t fade Normally when you dye a fabric, the pigment cannot completely be fixated onto the yarn and fibers. You will end up with excess dye that remains unfixed on the surface. Eventually, it will tear off as you wear and wash your garment. In the EVERBLACK case, the method and type of dyestuff differ from the standard formula. It provides a stronger fixation resulting in great color fastness properties. It also minimizes excess dye and stabilizes the little that remains. This means the EVERBLACK jeans will keep its pitch-black tone for 40 (or more) home washings. The dyeing process is made according to OEKO-TEX standards.