Local Heroes — Union, Newcastle


Geoff and Doug have been serving Newcastle’s fashion familiar since 1987. Their infectious aura is enough to convert the most dubious denim-heads and has done so for 33 years. Indigo flows through the veins of this establishment and will do so for years to come.

Their long-devoted service to Menswear is a triumph. But once you’ve experienced shopping at Union you instantly understand why. The most enjoyable shopping experience you’ll probably ever have.

Union is located at 35 High Bridge, Newcastle Upon Tyne, United Kingdom.

We work with some of the best independent retailers across the globe. They are an amazing assortment with a wide range of concepts and characteristics. Some have been around for a long time and others are the next generation. The one thing they all have in common is Nudie Jeans. They have all, in one way or another helped to build this brand, so we wanted to highlight them, and there is no better time than now.

Wide Heidi
Wide Heidi

Wide Heidi is the opposite of the last twenty years - low, wide and swaying!