Pop-Up Repair Station in the Heart of Stockholm

We're excited to share our recent endeavor—a pop-up repair station right in the heart of Stockholm. For four weeks, we occupied one of the largest storefront windows in Sweden and managed to repair not "a few", not "many" but A LOT of broken-in Nudie jeans.

Our goal is simple: to emphasize the importance of giving your favorite jeans a longer life. It's not just about repairing jeans; it's about encouraging a shift towards a mindful approach to consumption, valuing longevity and re-useability over potential disposability.

Join us in redefining the way we think about denim and consumption. Let's make every stitch count!

Wide Heidi
Wide Heidi

Wide Heidi is the opposite of the last twenty years - low, wide and swaying!