Are you ready? Well, you better be because we are about to unleash a brand-new slew of Re-use jeans.
With Re-use drop 13, we bring you more of that pre-loved and well-worn denim gold; jeans with both soul and history. You'll also get to know our colleagues Bettina and David, who were super amped to donate their old favorites to this drop.
The Re-use program is pre-loved, well-worn Nudie Jeans denim, cleaned, repaired, and ready to wear. They tend to be quite popular and sell out fast, and people are prepared to pounce on them once we push the button to make them available.
We are also proud that we can label our Re-use jeans with “Bra Miljöval”, the Swedish “Good Environmental Choice” eco label issued by the Swedish Society for Nature Conservation (Naturskyddsföreningen).
In 2018, we introduced Re-use Online, where in limited drops we made pre-loved denim available in our online shop. The results have been great, and all drops sold out within a few days. Nudie Jeans wants to take responsibility for the impact that we create, which is why we have chosen to explore ways to reuse the fabric of our old denim by turning it into new products that we can sell again, as the first step before up-cycling and later on recycling at a fiber scale.