User Stories: Jeppe

BREAKING IN DENIM is a sport. It takes time, patience and a bit of magic. Jeppe is no amateur, he’s broken in many a pair over the years, but these Brute Knut Dry Selvage presented him with a somewhat new experience.

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– I’ve broken in selvage more times than I can remember, but this is the first time I’ve tried the 12.5 oz. stretch selvage. And all things considered, I’d say that the result is definitely up to par with rigid selvage.

– I have a bad habit of putting my phone in the back pocket, which obviously makes them wear out quick in that area. So after washing them I had to go get them fixed, so I can bring the phone with me properly.

– I’ve had them on every day since I first got them. Christmas, new year’s eve, cold days, nicer dinners and vacations on the motorcycle – how about that!? That’s 8 months straight, no exceptions.

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Re-use Kaihara Selvage
The Nudie Jeans Guide to Selvage Denim

To claim that we love selvage denim would be quite an understatement. Calling it love wouldn't be fair because it's too important for us to call it just that.


Revived from the past, these jeans are crafted from deadstock fabrics. Each pair is a patchwork of history, reinvented to create a modern fit with a vintage soul.