What the FAQ — Is Nudie Jeans really sustainable?

Welcome to What the FAQ presented by Nudie Jeans:

We are proud of our sustainability achievements over the years. Still, we did not get here without doing the leg work, putting in the time, and investing in resources to grow in this capacity. Kevin, from CSR, tackles a big question in 48 seconds.

About the series:

What the FAQ is dedicated to answering some of the most frequently asked questions we receive here at Nudie Jeans. Whether it concerns our sustainability work, product info, or general denim advice, our experts and colleagues stand ready to enlighten the Nudie Jeans community.

See more episodes on the Nudie Jeans YouTube channel.

Re-use Kaihara Selvage
The Nudie Jeans Guide to Selvage Denim

To claim that we love selvage denim would be quite an understatement. Calling it love wouldn't be fair because it's too important for us to call it just that.


Revived from the past, these jeans are crafted from deadstock fabrics. Each pair is a patchwork of history, reinvented to create a modern fit with a vintage soul.