What the FAQ — What happens to the jeans you trade in?

Welcome to What the FAQ presented by Nudie Jeans:

With the passionate engagement from many like-minded Nudie Jeans users, we get a fair amount of jeans donated to our Re-use program.

Today Kevin breaks down just how we go about putting these denims back into the loop.

About the series:

What the FAQ is dedicated to answering some of the most frequently asked questions we receive here at Nudie Jeans. Whether it concerns our sustainability work, product info, or general denim advice, our experts and colleagues stand ready to enlighten the Nudie Jeans community.

See more What the FAQ on the Nudie Jeans YouTube channel.

Re-use Kaihara Selvage
The Nudie Jeans Guide to Selvage Denim

To claim that we love selvage denim would be quite an understatement. Calling it love wouldn't be fair because it's too important for us to call it just that.

Deadstock

Revived from the past, these jeans are crafted from deadstock fabrics. Each pair is a patchwork of history, reinvented to create a modern fit with a vintage soul.