What’s your story?


This is our very own Richard. His pair of Loose Leif (fit no longer available – see similar fits here) jeans were worn for 8 months before the first wash and what we love in this story is that you see the life he leads: worn knees from the sandbox, coffee stains from his favorite café and beautiful fades from the everyday usage as a first-time dad.

Richard came to the office in the very pair you see featured and we swiftly roped him into the studio for a spontaneous shoot – the true beauty of Richard’s story can be seen vividly here in the whiskers, repairs, and fades that were collected over the first 8 months of usage. Admittedly, there’s also a really nice story about how this pair of Loose Leif (fit no longer available – view similar fits) became Richard’s go-to everyday denims.

“You asked me during the photo session if I had any sort of special memory in Loose Leif and it really got me thinking about why I actually wanted to own these jeans. Loose Leif are my dad-jeans. I bought them about 7 months before my daughter was born, sort of picturing how I would wear them at the playground and so on. Loose Leif turned out to be the perfect choice for playground action with its regular waist and straight leg – and they’re a pair you can be comfortable on your knees in. So for me, buying my dad-jeans was in a way mental preparation for the life changing event of becoming a father. I also liked the idea of breaking them in during the pregnancy and symbolically washing and cleaning them right before my daughter arrived, giving her a clean and soft denim knee to rest in.” – Richard

A nice story and a beautiful pair of worn-in selvage jeans. For anyone who might be wondering where the coffee stain was collected, we can highly recommend visiting Richard’s favorite cafe ‘Dirty Records‘ located here in Gothenburg.