You decide how far they go


It all starts with a pair of drys – there is a process involved and you decide how far they go. That very process is a journey. No matter what your jeans looked like when you bought them, they all started out as a pair of dry denim. Those pre-washed and pre-distressed favourites of yours may appear to have been to hell and back, but from the beginning they were all dark indigo denim. We wanted to share some images below of Nudie Jeans owned and used by a drummer, an IT-expert, a skater and an E-commerce wizard.


(Nudie Jeans used by: Axel, Martin, Jonas and Edwin)

It has long been publicised and written about that Nudie Jeans are all about the journey. What happens when you use your favourite set of denim daily? The truth is that it all depends on you. Your lifestyle can present an entirely different break in journey and the results are completely personal. Breaking in your drys should last about six months, the outcome depends on how you travel. Some words from our designer Johan Lindstedt below before we leave you to embark on your journey:

“If you want to achieve good looking jeans, you need to work on it, you can’t just sit on your ass all day. Crawl on the floor, go out to pubs; you really need to let them into your personal life.”

Re-use Kaihara Selvage
The Nudie Jeans Guide to Selvage Denim

To claim that we love selvage denim would be quite an understatement. Calling it love wouldn't be fair because it's too important for us to call it just that.


Revived from the past, these jeans are crafted from deadstock fabrics. Each pair is a patchwork of history, reinvented to create a modern fit with a vintage soul.