We live in a time when things move fast. We buy a new phone every two years for no reason at all. And the memes that made us ROFL six weeks ago stopped being funny about lunchtime the next day. This is why the sport of breaking in jeans is still very satisfying to witness – both from a breaker-inner and from a spectator point-of-view. Nostalgic – yes! But when the result is good, it’s all always great. Like really, really, really good.


And another one in the bag

You who follow us on the regular might have seen his work before. He’s a seasoned denim breaker-inner, and you will be neither surprised nor let down by Jeppe’s latest journey to denim perfection.

– I gave them a run for their money as I did a stint as a stay-at-home dad, taking care of the family, keeping the home nice and tidy, hanging out at playgrounds. Paternal leave is ace when you are breaking in denim. Walking with the stroller, we averaged about 14.000 steps together every day.