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Nudie Jeans kicked off in Gothenburg in 2001, fueled by a love for dry denim, punk music, and snus. From day one, founders Maria Erixon Levin and Joakim Levin built Nudie Jeans on strong values, with sustainability and human rights at the core. Beyond fair wages, organic cotton, and transparency, they wanted to create a community that cares. Nudie Jeans began repairing jeans as early as 2007 because each pair is meant to be “forever jeans”—the kind you repair, not replace. Today, Nudie Jeans Repair Shops are places to get your jeans fixed (for free), resold, or donated to Nudie Jeans’ recycling program—all to create vintage, not garbage.

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Men's Jeans /
Rad Rufus

Rad Rufus Indigo Blues

195 USD

A high-waist regular fit with a straight leg in a vintage-like mid-blue wash. Made from organic cotton.

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Nudie Jeans LS Henley in Ecru, a men's regular fit long-sleeve henley laid flat against a white background.
Nudie Jeans Rad Rufus jeans in Indigo Blues, men's regular fit jeans shown laid flat.
Nudie Jeans Rad Rufus Indigo Blues, men's regular fit jeans shown from the back, laid flat.
Nudie Jeans Rad Rufus in Indigo Blues, close-up of the back showing the pocket with tobacco stitching and jacron patch.
Nudie Jeans Rad Rufus in Indigo Blues, close-up view of the button fly, waistband with copper trims, and tobacco stitching.
Nudie Jeans Rad Rufus Indigo Blues, close-up of the front pocket showing the mid-blue wash, coin pocket, and copper rivets.
Nudie Jeans Rad Rufus in Indigo Blues, a pair of men's regular fit jeans shown laid flat against a white background.
Nudie Jeans Rad Rufus jeans in Indigo Blues, men's regular fit jeans shown laid flat.
Nudie Jeans Rad Rufus Indigo Blues, men's regular fit jeans shown from the back, laid flat.
Nudie Jeans Rad Rufus in Indigo Blues, close-up of the back showing the pocket with tobacco stitching and jacron patch.
Nudie Jeans Rad Rufus in Indigo Blues, close-up view of the button fly, waistband with copper trims, and tobacco stitching.
Nudie Jeans Rad Rufus Indigo Blues, close-up of the front pocket showing the mid-blue wash, coin pocket, and copper rivets.
Nudie Jeans Rad Rufus in Indigo Blues, a pair of men's regular fit jeans shown laid flat against a white background.
Men's Jeans /
Rad Rufus

Rad Rufus Indigo Blues

195 USD

A high-waist regular fit with a straight leg in a vintage-like mid-blue wash. Made from organic cotton.

To add this item to your bag, please select a waist and length size.

Waist

Length

/

Nudie Jeans LS Henley in Ecru, a men's regular fit long-sleeve henley laid flat against a white background.

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Nudie Jeans Rad Rufus in Black Vintage, a men's regular fit jean, shown on a model as part of a full black denim outfit.

Rad Rufus Black Vintage

195 USD

High-waist regular fit jeans with a straight leg in a vintage-like cold-cast black wash featuring rich marbling and bluish highlights. Made from organic cotton.
Nudie Jeans Rad Rufus Dry Selvage, men's regular fit jeans shown laid flat.

Rad Rufus Dry Selvage

280 USD

High-waist regular fit jeans made in our heritage organic selvage denim. This 13.75 oz. Kaihara selvage has the potential to become the greatest looking pair of jeans you ever put on.
Members only
Nudie Jeans Rad Rufus Dry Heavy in Dry Blue, a pair of men's regular fit jeans shown folded and laid flat.

Rad Rufus Dry Heavy

195 USD

Regular fit jeans with a straight leg made with rigid, 14.9 oz heavy denim. Made from organic cotton.
Nudie Jeans Rad Rufus Dry Black Selvage, men's regular fit jeans in black, shown laid flat.

Rad Rufus Dry Black Selvage

280 USD

High-waist, regular-fit jeans in 14.5 oz Japanese black selvage denim. The tight weave and unique yarn-dyeing yield striking fades with wear. Made from organic cotton.

More options in Rad Rufus

Nudie Jeans Rad Rufus in Black Vintage, a pair of men's regular fit jeans shown laid flat.
Nudie Jeans Rad Rufus in Blue One Wash, men's regular fit straight leg jeans shown laid flat.
Nudie Jeans Rad Rufus in Blue Soil, men's regular fit jeans laid flat against a white background.
Nudie Jeans Rad Rufus Jeans in Dry Ace Selvage, a pair of men's regular straight fit jeans shown laid flat.
Nudie Jeans Rad Rufus Dry Black Selvage, men's regular fit jeans in black, shown laid flat.
Nudie Jeans Rad Rufus Dry Heavy in Dry Blue, a men's regular fit jeans shown laid flat against a neutral background.
Nudie Jeans Rad Rufus Dry Selvage, men's regular fit jeans shown laid flat.
Nudie Jeans Rad Rufus in Grey Crosshatch, men's regular fit, straight leg jeans laid flat.
Nudie Jeans Rad Rufus jeans in Indigo Blues, men's regular fit jeans shown laid flat.
Nudie Jeans Rad Rufus in Summer Shadow, men's regular fit straight leg jeans laid flat against a white background.

More options in Rad Rufus

Nudie Jeans Rad Rufus in Black Vintage, a pair of men's regular fit jeans shown laid flat.
Nudie Jeans Rad Rufus in Blue One Wash, men's regular fit straight leg jeans shown laid flat.
Nudie Jeans Rad Rufus in Blue Soil, men's regular fit jeans laid flat against a white background.
Nudie Jeans Rad Rufus Jeans in Dry Ace Selvage, a pair of men's regular straight fit jeans shown laid flat.
Nudie Jeans Rad Rufus Dry Black Selvage, men's regular fit jeans in black, shown laid flat.
Nudie Jeans Rad Rufus Dry Heavy in Dry Blue, a men's regular fit jeans shown laid flat against a neutral background.
Nudie Jeans Rad Rufus Dry Selvage, men's regular fit jeans shown laid flat.
Nudie Jeans Rad Rufus in Grey Crosshatch, men's regular fit, straight leg jeans laid flat.
Nudie Jeans Rad Rufus jeans in Indigo Blues, men's regular fit jeans shown laid flat.
Nudie Jeans Rad Rufus in Summer Shadow, men's regular fit straight leg jeans laid flat against a white background.