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Nudie Jeans kicked off in Gothenburg in 2001, fueled by a love for dry denim, punk music, and snus. From day one, founders Maria Erixon Levin and Joakim Levin built Nudie Jeans on strong values, with sustainability and human rights at the core. Beyond fair wages, organic cotton, and transparency, they wanted to create a community that cares. Nudie Jeans began repairing jeans as early as 2007 because each pair is meant to be “forever jeans”—the kind you repair, not replace. Today, Nudie Jeans Repair Shops are places to get your jeans fixed (for free), resold, or donated to Nudie Jeans’ recycling program—all to create vintage, not garbage.

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Men's Jeans /
Tuff Tony

Tuff Tony Ivory Selvage

225 GBP

Wide-legged loose-fit jeans made from the wonderful Ivory Selvedge denim, an elegantly rustic creation of Europe's foremost denim mill, Candiani.

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Nudie Jeans Ricky Embo Pocket T-Shirt in Ecru, a men's slim fit t-shirt shown laid flat.
Nudie Jeans Western Silver Belt in Dark Brown, a western-style leather belt with a silver buckle, shown coiled and laid flat.
Nudie Jeans Tuff Tony in Ivory Selvage, worn by a male model sitting on a chair against a dark blue backdrop.
Nudie Jeans Tuff Tony in Ivory Selvage, a pair of men's loose fit jeans laid flat with the cuffs rolled up.
Nudie Jeans Tuff Tony in Ivory Selvage, shown on a male model sitting on a stool against a teal backdrop.
Nudie Jeans Tuff Tony Ivory Selvage, men's loose fit jeans laid flat and folded to show the side profile.
Nudie Jeans Tuff Tony in Ivory Selvage, close-up of the front pocket showing the copper trims and red stitching details.
Nudie Jeans Tuff Tony in Ivory Selvage, close-up of the back showing the pocket embroidery and waistband jacron patch.
Nudie Jeans Tuff Tony Ivory Selvage, close-up of the rolled cuff showing the red stitch selvedge detail.
Nudie Jeans Tuff Tony in Ivory Selvage, close-up of the rigid selvedge denim fabric.
Nudie Jeans Tuff Tony in Ivory Selvage, worn by a male model sitting on a chair against a dark blue backdrop.
Nudie Jeans Tuff Tony in Ivory Selvage, a pair of men's loose fit jeans laid flat with the cuffs rolled up.
Nudie Jeans Tuff Tony in Ivory Selvage, shown on a male model sitting on a stool against a teal backdrop.
Nudie Jeans Tuff Tony Ivory Selvage, men's loose fit jeans laid flat and folded to show the side profile.
Nudie Jeans Tuff Tony in Ivory Selvage, close-up of the front pocket showing the copper trims and red stitching details.
Nudie Jeans Tuff Tony in Ivory Selvage, close-up of the back showing the pocket embroidery and waistband jacron patch.
Nudie Jeans Tuff Tony Ivory Selvage, close-up of the rolled cuff showing the red stitch selvedge detail.
Nudie Jeans Tuff Tony in Ivory Selvage, close-up of the rigid selvedge denim fabric.
Men's Jeans /
Tuff Tony

Tuff Tony Ivory Selvage

225 GBP

Wide-legged loose-fit jeans made from the wonderful Ivory Selvedge denim, an elegantly rustic creation of Europe's foremost denim mill, Candiani.

To add this item to your bag, please select a waist and length size.

Waist

Length

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Nudie Jeans Ricky Embo Pocket T-Shirt in Ecru, a men's slim fit t-shirt shown laid flat.
Nudie Jeans Western Silver Belt in Dark Brown, a western-style leather belt with a silver buckle, shown coiled and laid flat.

More options in Tuff Tony

Nudie Jeans Tuff Tony in Black Vintage, a men's loose fit jean shown laid flat.
Nudie Jeans Tuff Tony in Blue Day Dreamer, men's loose fit wide-leg jeans laid flat against a white background.
Nudie Jeans Tuff Tony Dry Ace Selvage, a pair of men's loose fit, wide-leg jeans in dry selvage denim, shown laid flat.
Nudie Jeans Tuff Tony Dry Black Selvage, a pair of men's loose-fit, wide-leg jeans in black, laid flat.
Nudie Jeans Tuff Tony in Dry Old, men's loose fit jeans shown laid flat.
Nudie Jeans Tuff Tony Dry Selvage jeans, a men's loose fit style, laid flat against a white background.
Nudie Jeans Tuff Tony Evening Jazz, a men's loose fit jean in a dark blue wash, laid flat against a light grey background.
Nudie Jeans Tuff Tony in Ivory Selvage, a pair of men's loose fit jeans laid flat with the cuffs rolled up.
Nudie Jeans Tuff Tony in One Wash, men's loose fit jeans shown laid flat.
Nudie Jeans Tuff Tony in Streaky Vintage, men's loose fit wide-leg jeans laid flat.

More options in Tuff Tony

Nudie Jeans Tuff Tony in Black Vintage, a men's loose fit jean shown laid flat.
Nudie Jeans Tuff Tony in Blue Day Dreamer, men's loose fit wide-leg jeans laid flat against a white background.
Nudie Jeans Tuff Tony Dry Ace Selvage, a pair of men's loose fit, wide-leg jeans in dry selvage denim, shown laid flat.
Nudie Jeans Tuff Tony Dry Black Selvage, a pair of men's loose-fit, wide-leg jeans in black, laid flat.
Nudie Jeans Tuff Tony in Dry Old, men's loose fit jeans shown laid flat.
Nudie Jeans Tuff Tony Dry Selvage jeans, a men's loose fit style, laid flat against a white background.
Nudie Jeans Tuff Tony Evening Jazz, a men's loose fit jean in a dark blue wash, laid flat against a light grey background.
Nudie Jeans Tuff Tony in Ivory Selvage, a pair of men's loose fit jeans laid flat with the cuffs rolled up.
Nudie Jeans Tuff Tony in One Wash, men's loose fit jeans shown laid flat.
Nudie Jeans Tuff Tony in Streaky Vintage, men's loose fit wide-leg jeans laid flat.