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Story

Nudie Jeans kicked off in Gothenburg in 2001, fueled by a love for dry denim, punk music, and snus. From day one, founders Maria Erixon Levin and Joakim Levin built Nudie Jeans on strong values, with sustainability and human rights at the core. Beyond fair wages, organic cotton, and transparency, they wanted to create a community that cares. Nudie Jeans began repairing jeans as early as 2007 because each pair is meant to be “forever jeans”—the kind you repair, not replace. Today, Nudie Jeans Repair Shops are places to get your jeans fixed (for free), resold, or donated to Nudie Jeans’ recycling program—all to create vintage, not garbage.

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Every ounce counts

6
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  • Members only
    Nudie Jeans Tuff Tony Dry Ace Selvage, back view of a man walking in the loose fit, wide leg jeans.
    Nudie Jeans Tuff Tony Dry Ace Selvage, a pair of men's loose fit, wide-leg jeans in dry selvage denim, shown laid flat.
    Nudie Jeans Tuff Tony Dry Ace Selvage, worn by a model outdoors styled with a white t-shirt and dark denim jacket.
    Nudie Jeans Tuff Tony Dry Ace Selvage, men's loose fit jeans in dark selvage denim shown on a model from the front.
    Nudie Jeans Tuff Tony Dry Ace Selvage, a worn-in pair of men's loose fit jeans showing the back, laid flat.
    Nudie Jeans Tuff Tony Dry Ace Selvage, men's loose fit jeans shown folded in half and laid flat.
    Nudie Jeans Tuff Tony Dry Ace Selvage, a worn-in and faded pair of loose-fit jeans, laid flat on a paper background.
    Nudie Jeans Tuff Tony Dry Ace Selvage jeans, shown on a model from a rear three-quarter view to display the loose, wide fit.

    Tuff Tony Dry Ace Selvage

    310 GBP

    Jeans made in a 14.2 oz. Japanese selvage denim with an aging property that is simply ace.
  • Members only
    Nudie Jeans Rad Rufus Dry Heavy in Dry Blue, a pair of men's regular fit jeans shown folded and laid flat.
    Nudie Jeans Rad Rufus Dry Heavy in Dry Blue, a men's regular fit jeans shown laid flat against a neutral background.
    Nudie Jeans Rad Rufus jeans in Dry Heavy, men's regular fit jeans shown laid flat.
    Nudie Jeans Rad Rufus in Dry Heavy, a pair of men's regular fit jeans shown folded and laid flat against a white background.
    Nudie Jeans Rad Rufus Dry Heavy, close-up of the back pocket with its signature tobacco-colored wave embroidery.
    Nudie Jeans Rad Rufus Dry Heavy, close-up of the copper button fly and tobacco stitching on the dark, rigid denim.

    Rad Rufus Dry Heavy

    145 GBP

    Regular fit jeans with a straight leg made with rigid, 14.9 oz heavy denim. Made from organic cotton.
  • Members only
    Nudie Jeans Steady Eddie II Dry Heavy jeans in Dry Blue, a men's regular tapered fit shown laid flat.
    Nudie Jeans Steady Eddie II Dry Heavy, men's regular tapered jeans, shown from the back laid flat against a white background.
    Nudie Jeans Steady Eddie II Dry Heavy, close-up of the front showing the button fly, copper trims and tobacco stitching.
    Nudie Jeans Steady Eddie II Dry Heavy, close-up of the back showing the jacron patch and signature orange pocket embroidery.
    Nudie Jeans Steady Eddie II Dry Heavy, a close-up of the front pocket with tobacco stitching and copper rivets.

    Steady Eddie II Dry Heavy

    145 GBP

    Regular-fit jeans with a tapered leg made from a heavy 14.9 oz. denim that will age with a pronounced '90s marble look. Made from organic cotton.
  • Members only
    Nudie Jeans Steady Eddie II Dry Ace Selvage, close-up of the back showing a faded back pocket and keys on a belt loop.
    Nudie Jeans Steady Eddie II Dry Ace Selvage, men's regular fit jeans shown laid flat.
    Nudie Jeans Steady Eddie II Dry Ace Selvage, men's regular tapered jeans worn by a model against a white background.
    Nudie Jeans Steady Eddie II Dry Ace Selvage jeans, folded to display the back pocket, jacron patch, and selvage cuff detail.
    Nudie Jeans Steady Eddie II Dry Ace Selvage, a regular tapered fit jean shown from the back on a model.
    Nudie Jeans Steady Eddie II Dry Ace Selvage, graphic comparing a new pair to one worn for 11 months with zero washes.
    Nudie Jeans Steady Eddie II Dry Ace Selvage, a close-up of the coin pocket showing the selvedge detail and tobacco stitching.
    Nudie Jeans Steady Eddie II Dry Ace Selvage, close-up of the indigo back pocket embroidery on Japanese selvage denim.
    Nudie Jeans Steady Eddie II Dry Ace Selvage, close-up of coin pocket with antique silver rivet and tobacco stitching.
    Nudie Jeans Steady Eddie II Dry Ace Selvage, close-up of the rolled-up cuff showing the red-line selvage detail.
    Nudie Jeans Steady Eddie II Dry Ace Selvage, a worn-in and faded pair hanging against a dark paneled wall.
    Nudie Jeans Steady Eddie II Dry Ace Selvage, close-up of the back pocket showing indigo embroidery and slubby denim texture.

    Steady Eddie II Dry Ace Selvage

    310 GBP

    Jeans made in a 14.2 oz. Japanese selvage denim with an aging property that is simply ace.
  • Nudie Jeans Tuff Tony Dry Deluxe, a pair of men's loose wide-leg jeans in dark blue dry denim, shown laid flat.
    Nudie Jeans Tuff Tony in Dry Deluxe, a men's loose fit jean in dark blue, worn by a model and shown from the back.
    Nudie Jeans Tuff Tony Dry Deluxe, men's loose fit jeans in dark blue dry denim, worn by a model and shown from the front.
    Nudie Jeans Tuff Tony Dry Deluxe, a close-up of the back pocket with tobacco stitching and jacron waistband patch.
    Nudie Jeans Tuff Tony Dry Deluxe, a men's loose fit, wide-leg jean, worn by a model and shown from the side.
    Nudie Jeans Tuff Tony Dry Deluxe, a pair of men's loose fit wide-leg jeans in dark blue dry denim, laid flat and folded.
    Nudie Jeans Tuff Tony Dry Deluxe, a close-up of the dark blue 16 oz. Japanese rigid denim fabric.
    Nudie Jeans Tuff Tony Dry Deluxe, close-up of the front pocket area with coin pocket, rivets, and tobacco stitching.
    Nudie Jeans Tuff Tony Dry Deluxe, a pair of men's loose fit jeans in dark blue dry denim, shown laid flat.

    Tuff Tony Dry Deluxe

    180 GBP

    Wide-legged loose-fit jeans made from pure indigo-dyed denim woven by the almighty Japanese denim mill Kaihara, exclusively for Nudie Jeans. It’s a crispy organic heavy-hitter, tightly woven, and packed with starch weighing in at 16 oz..
  • Members only
    Nudie Jeans Gritty Jackson Dry Ace Selvage, men's regular straight jeans, side view on a model against a blue background.
    Nudie Jeans Gritty Jackson Dry Ace Selvage, a men's regular fit, straight leg jean, shown on a model from the front.
    Nudie Jeans Gritty Jackson Dry Ace Selvage, men's regular fit jeans laid flat against a white background.
    Nudie Jeans Gritty Jackson Dry Ace Selvage, men's regular straight fit jeans, shown on a model from the back.
    Nudie Jeans Gritty Jackson Dry Ace Selvage, close-up of the jacron patch and back pocket with its indigo embroidery.
    Nudie Jeans Gritty Jackson Dry Ace Selvage, men's regular straight fit jeans in dark indigo, shown on a model.
    Nudie Jeans Gritty Jackson Dry Ace Selvage, close-up of the rigid denim and upturned cuff showing the red-line selvage.
    Nudie Jeans Gritty Jackson Dry Ace Selvage, close-up of the cuffed hem showing the selvage detail above black sneakers.
    Nudie Jeans Gritty Jackson Dry Ace Selvage jeans, close-up of the front pocket showing the selvage detail on the coin pocket.
    Nudie Jeans Gritty Jackson Dry Ace Selvage, men's regular fit jeans in rigid selvage denim, laid flat and folded.
    Nudie Jeans Gritty Jackson Dry Ace Selvage, men's regular fit selvage jeans shown folded and laid flat.
    A well-worn pair of Nudie Jeans Tuff Tony Dry Ace Selvage laid flat, showing heavy fading and unique wear patterns.
    Nudie Jeans Gritty Jackson Dry Ace Selvage, a worn-in pair laid flat showing the back view and its fading potential.

    Gritty Jackson Dry Ace Selvage

    310 GBP

    One of our absolute favorite Japanese Selvage fabrics is back in our most versatile regular fits to date. Behold the almighty Gritty Jackson Dry Ace Selvage!