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Nudie Jeans kicked off in Gothenburg in 2001, fueled by a love for dry denim, punk music, and snus. From day one, founders Maria Erixon Levin and Joakim Levin built Nudie Jeans on strong values, with sustainability and human rights at the core. Beyond fair wages, organic cotton, and transparency, they wanted to create a community that cares. Nudie Jeans began repairing jeans as early as 2007 because each pair is meant to be “forever jeans”—the kind you repair, not replace. Today, Nudie Jeans Repair Shops are places to get your jeans fixed (for free), resold, or donated to Nudie Jeans’ recycling program—all to create vintage, not garbage.

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Men's Jeans /
Tuff Tony

Tuff Tony One Wash

1 800 NOK

Wide-legged, loose-fit jeans, crafted from regenerative organic cotton in a beautifully simple deep blue wash. The inspiration behind this wash is refreshingly straightforward: a single home wash of dry denim. Crafted from vintage-style deep indigo denim with a medium slub character, the treatment shifts the hue from a dark blue to a rich, redcast blue, while transforming the denim's texture from flat to beautifully irregular and textured.

Nudie Jeans Tuff Tony in One Wash, men's loose fit jeans shown laid flat.
Nudie Jeans Tuff Tony in One Wash, showing the men's loose, wide-leg fit on a model against a white background.
Nudie Jeans Tuff Tony in One Wash, men's loose fit jeans shown folded and laid flat against a white background.
Nudie Jeans Tuff Tony in One Wash, men's loose fit jeans shown on a model from the back against a white background.
Nudie Jeans Tuff Tony in One Wash, a close-up of the front pocket highlighting the orange stitching and copper rivets.
Nudie Jeans Tuff Tony in One Wash, close-up of the back pocket showing the signature orange stitching and jacron patch.
Nudie Jeans Tuff Tony in One Wash, close-up of the back pocket showing the dark blue rigid denim and orange thread detail.
Nudie Jeans Tuff Tony in One Wash, close-up of the deep blue rigid denim showing the fabric texture.
Nudie Jeans Tuff Tony in One Wash, men's loose fit jeans shown laid flat.
Nudie Jeans Tuff Tony in One Wash, showing the men's loose, wide-leg fit on a model against a white background.
Nudie Jeans Tuff Tony in One Wash, men's loose fit jeans shown folded and laid flat against a white background.
Nudie Jeans Tuff Tony in One Wash, men's loose fit jeans shown on a model from the back against a white background.
Nudie Jeans Tuff Tony in One Wash, a close-up of the front pocket highlighting the orange stitching and copper rivets.
Nudie Jeans Tuff Tony in One Wash, close-up of the back pocket showing the signature orange stitching and jacron patch.
Nudie Jeans Tuff Tony in One Wash, close-up of the back pocket showing the dark blue rigid denim and orange thread detail.
Nudie Jeans Tuff Tony in One Wash, close-up of the deep blue rigid denim showing the fabric texture.
Men's Jeans /
Tuff Tony

Tuff Tony One Wash

1 800 NOK

Wide-legged, loose-fit jeans, crafted from regenerative organic cotton in a beautifully simple deep blue wash. The inspiration behind this wash is refreshingly straightforward: a single home wash of dry denim. Crafted from vintage-style deep indigo denim with a medium slub character, the treatment shifts the hue from a dark blue to a rich, redcast blue, while transforming the denim's texture from flat to beautifully irregular and textured.

To add this item to your bag, please select a waist and length size.

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Length

More options in Tuff Tony

Nudie Jeans Tuff Tony in Black Vintage, a men's loose fit jean shown laid flat.
Nudie Jeans Tuff Tony in Blue Day Dreamer, men's loose fit wide-leg jeans laid flat against a white background.
Nudie Jeans Tuff Tony Dry Ace Selvage, a pair of men's loose fit, wide-leg jeans in dry selvage denim, shown laid flat.
Nudie Jeans Tuff Tony Dry Black Selvage, a pair of men's loose-fit, wide-leg jeans in black, laid flat.
Nudie Jeans Tuff Tony in Dry Old, men's loose fit jeans shown laid flat.
Nudie Jeans Tuff Tony Dry Selvage jeans, a men's loose fit style, laid flat against a white background.
Nudie Jeans Tuff Tony Evening Jazz, a men's loose fit jean in a dark blue wash, laid flat against a light grey background.
Nudie Jeans Tuff Tony in Ivory Selvage, a pair of men's loose fit jeans laid flat with the cuffs rolled up.
Nudie Jeans Tuff Tony in One Wash, men's loose fit jeans shown laid flat.
Nudie Jeans Tuff Tony in Streaky Vintage, men's loose fit wide-leg jeans laid flat.

More options in Tuff Tony

Nudie Jeans Tuff Tony in Black Vintage, a men's loose fit jean shown laid flat.
Nudie Jeans Tuff Tony in Blue Day Dreamer, men's loose fit wide-leg jeans laid flat against a white background.
Nudie Jeans Tuff Tony Dry Ace Selvage, a pair of men's loose fit, wide-leg jeans in dry selvage denim, shown laid flat.
Nudie Jeans Tuff Tony Dry Black Selvage, a pair of men's loose-fit, wide-leg jeans in black, laid flat.
Nudie Jeans Tuff Tony in Dry Old, men's loose fit jeans shown laid flat.
Nudie Jeans Tuff Tony Dry Selvage jeans, a men's loose fit style, laid flat against a white background.
Nudie Jeans Tuff Tony Evening Jazz, a men's loose fit jean in a dark blue wash, laid flat against a light grey background.
Nudie Jeans Tuff Tony in Ivory Selvage, a pair of men's loose fit jeans laid flat with the cuffs rolled up.
Nudie Jeans Tuff Tony in One Wash, men's loose fit jeans shown laid flat.
Nudie Jeans Tuff Tony in Streaky Vintage, men's loose fit wide-leg jeans laid flat.