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Nudie Jeans kicked off in Gothenburg in 2001, fueled by a love for dry denim, punk music, and snus. From day one, founders Maria Erixon Levin and Joakim Levin built Nudie Jeans on strong values, with sustainability and human rights at the core. Beyond fair wages, organic cotton, and transparency, they wanted to create a community that cares. Nudie Jeans began repairing jeans as early as 2007 because each pair is meant to be “forever jeans”—the kind you repair, not replace. Today, Nudie Jeans Repair Shops are places to get your jeans fixed (for free), resold, or donated to Nudie Jeans’ recycling program—all to create vintage, not garbage.

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Grill

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Lofty Lo Indigo Illusion
Lofty Lo Indigo Illusion
Lofty Lo Indigo Illusion
Lofty Lo Indigo Illusion
Lofty Lo Indigo Illusion
Lofty Lo Indigo Illusion
Lofty Lo Indigo Illusion
Lofty Lo Indigo Illusion
Lofty Lo Indigo Illusion
Lofty Lo Indigo Illusion
Lofty Lo Indigo Illusion
Lofty Lo Indigo Illusion
Lofty Lo Indigo Illusion
Lofty Lo Indigo Illusion

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Matching sets

Nudie Jeans Women Chunky Socks in Greymelange, a pair of women's ribbed ragg socks laid flat against a white background.
Women's Jeans /
Lofty Lo

Lofty Lo Indigo Illusion

300 NZD

Regular-fit jeans with straight leg and high waist in wonderful vintage-like blue wash. Made from organic cotton.

Women's Jeans /
Lofty Lo

Lofty Lo Indigo Illusion

300 NZD

Regular-fit jeans with straight leg and high waist in wonderful vintage-like blue wash. Made from organic cotton.

Matching sets

Nudie Jeans Women Chunky Socks in Greymelange, a pair of women's ribbed ragg socks laid flat against a white background.
Lofty Lo Indigo Illusion | Nudie Jeans | Create tomorrow's vintage | Organic cotton

More options in Lofty Lo

Nudie Jeans Lofty Lo in Black Vintage, women's regular fit jeans laid flat against a white background.
Nudie Jeans Lofty Lo jeans in Indigo Dipped, women's high waist straight leg jeans shown laid flat.
Lofty Lo Indigo Illusion
Nudie Jeans Lofty Lo jeans in Morning Mist, a pair of women's regular fit jeans shown laid flat.
Nudie Jeans Lofty Lo jeans in Vintage Dreams, women's high-waist straight leg jeans shown laid flat.

More options in Lofty Lo

Nudie Jeans Lofty Lo in Black Vintage, women's regular fit jeans laid flat against a white background.
Nudie Jeans Lofty Lo jeans in Indigo Dipped, women's high waist straight leg jeans shown laid flat.
Lofty Lo Indigo Illusion
Nudie Jeans Lofty Lo jeans in Morning Mist, a pair of women's regular fit jeans shown laid flat.
Nudie Jeans Lofty Lo jeans in Vintage Dreams, women's high-waist straight leg jeans shown laid flat.