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Nudie Jeans kicked off in Gothenburg in 2001, fueled by a love for dry denim, punk music, and snus. From day one, founders Maria Erixon Levin and Joakim Levin built Nudie Jeans on strong values, with sustainability and human rights at the core. Beyond fair wages, organic cotton, and transparency, they wanted to create a community that cares. Nudie Jeans began repairing jeans as early as 2007 because each pair is meant to be “forever jeans”—the kind you repair, not replace. Today, Nudie Jeans Repair Shops are places to get your jeans fixed (for free), resold, or donated to Nudie Jeans’ recycling program—all to create vintage, not garbage.

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Men's Jeans /
Rad Rufus

Rad Rufus Summer Shadow

300 NZD

High-waist, regular-fit jeans with a straight leg, expertly washed for a vintage-inspired aesthetic with sharp wear marks. The rich dark blue hues are enhanced by warm highlights, while the wash beautifully reveals the denim's texture.

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Nudie Jeans Uno Everyday Tee in Chalk White, a men's relaxed fit t-shirt laid flat.
Nudie Jeans Western Silver Belt in Dark Brown, a western-style leather belt with a silver buckle, shown coiled and laid flat.
Nudie Jeans Rad Rufus in Summer Shadow, men's regular fit straight leg jeans laid flat against a white background.
Nudie Jeans Rad Rufus jeans in Summer Shadow, showing the men's regular fit and straight leg from the front on a model.
Nudie Jeans Rad Rufus Summer Shadow, men's regular fit jeans in mid-blue, laid flat and folded to show the side.
Nudie Jeans Rad Rufus in Summer Shadow, men's regular fit jeans shown from behind on a model against a white background.
Nudie Jeans Rad Rufus in Summer Shadow, men's regular fit straight leg jeans laid flat against a white background.
Nudie Jeans Rad Rufus jeans in Summer Shadow, showing the men's regular fit and straight leg from the front on a model.
Nudie Jeans Rad Rufus Summer Shadow, men's regular fit jeans in mid-blue, laid flat and folded to show the side.
Nudie Jeans Rad Rufus in Summer Shadow, men's regular fit jeans shown from behind on a model against a white background.
Men's Jeans /
Rad Rufus

Rad Rufus Summer Shadow

300 NZD

High-waist, regular-fit jeans with a straight leg, expertly washed for a vintage-inspired aesthetic with sharp wear marks. The rich dark blue hues are enhanced by warm highlights, while the wash beautifully reveals the denim's texture.

To add this item to your bag, please select a waist and length size.

Waist

Length

/

Nudie Jeans Uno Everyday Tee in Chalk White, a men's relaxed fit t-shirt laid flat.
Nudie Jeans Western Silver Belt in Dark Brown, a western-style leather belt with a silver buckle, shown coiled and laid flat.

More options in Rad Rufus

Nudie Jeans Rad Rufus in Black Vintage, a pair of men's regular fit jeans shown laid flat.
Nudie Jeans Rad Rufus in Blue One Wash, men's regular fit straight leg jeans shown laid flat.
Nudie Jeans Rad Rufus in Blue Soil, men's regular fit jeans laid flat against a white background.
Nudie Jeans Rad Rufus Jeans in Dry Ace Selvage, a pair of men's regular straight fit jeans shown laid flat.
Nudie Jeans Rad Rufus Dry Black Selvage, men's regular fit jeans in black, shown laid flat.
Nudie Jeans Rad Rufus Dry Heavy in Dry Blue, a men's regular fit jeans shown laid flat against a neutral background.
Nudie Jeans Rad Rufus Dry Selvage, men's regular fit jeans shown laid flat.
Nudie Jeans Rad Rufus in Grey Crosshatch, men's regular fit, straight leg jeans laid flat.
Nudie Jeans Rad Rufus jeans in Indigo Blues, men's regular fit jeans shown laid flat.
Nudie Jeans Rad Rufus in Summer Shadow, men's regular fit straight leg jeans laid flat against a white background.

More options in Rad Rufus

Nudie Jeans Rad Rufus in Black Vintage, a pair of men's regular fit jeans shown laid flat.
Nudie Jeans Rad Rufus in Blue One Wash, men's regular fit straight leg jeans shown laid flat.
Nudie Jeans Rad Rufus in Blue Soil, men's regular fit jeans laid flat against a white background.
Nudie Jeans Rad Rufus Jeans in Dry Ace Selvage, a pair of men's regular straight fit jeans shown laid flat.
Nudie Jeans Rad Rufus Dry Black Selvage, men's regular fit jeans in black, shown laid flat.
Nudie Jeans Rad Rufus Dry Heavy in Dry Blue, a men's regular fit jeans shown laid flat against a neutral background.
Nudie Jeans Rad Rufus Dry Selvage, men's regular fit jeans shown laid flat.
Nudie Jeans Rad Rufus in Grey Crosshatch, men's regular fit, straight leg jeans laid flat.
Nudie Jeans Rad Rufus jeans in Indigo Blues, men's regular fit jeans shown laid flat.
Nudie Jeans Rad Rufus in Summer Shadow, men's regular fit straight leg jeans laid flat against a white background.