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Nudie Jeans kicked off in Gothenburg in 2001, fueled by a love for dry denim, punk music, and snus. From day one, founders Maria Erixon Levin and Joakim Levin built Nudie Jeans on strong values, with sustainability and human rights at the core. Beyond fair wages, organic cotton, and transparency, they wanted to create a community that cares. Nudie Jeans began repairing jeans as early as 2007 because each pair is meant to be “forever jeans”—the kind you repair, not replace. Today, Nudie Jeans Repair Shops are places to get your jeans fixed (for free), resold, or donated to Nudie Jeans’ recycling program—all to create vintage, not garbage.

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Go Dry

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  • Nudie Jeans Lean Dean Dry 16 Dips, a men's slim tapered fit jean shown laid flat.
    Nudie Jeans Lean Dean in Dry 16 Dips, men's slim tapered fit jeans shown folded and laid flat against a white background.
    Nudie Jeans Lean Dean Dry 16 Dips, men's slim tapered jeans shown on a model from the front.
    Nudie Jeans Lean Dean jeans in Dry 16 Dips shown on a model from behind, highlighting the slim tapered fit.
    Nudie Jeans Lean Dean Dry 16 Dips, a worn-in example of the men's slim fit jeans, showing front and back views laid flat.
    Nudie Jeans Lean Dean Dry 16 Dips, close-up of the front coin pocket showing the orange stitching and copper trims.
    Nudie Jeans Lean Dean Dry 16 Dips, a close-up detail shot of the deep blue 16-dip indigo comfort stretch denim fabric.
    Nudie Jeans Lean Dean Dry 16 Dips, close-up of the back showing the jacron patch and back pocket with orange stitching.
    Nudie Jeans Lean Dean Dry 16 Dips, men's slim tapered fit jeans laid flat against a light grey background.

    Lean Dean Dry 16 Dips

    280 NZD

    Jeans with a slim tapered fit made in organic comfort stretch denim. It tapers evenly from the hip down to the ankle, an aspect that has made Lean Dean one of our most popular fits.
  • Nudie Jeans Grim Tim jeans in Dry True Navy, men's slim fit jeans shown laid flat against a white background.
    Nudie Jeans Grim Tim Dry True Navy, men's slim straight fit jeans shown on a model from the back.
    Nudie Jeans Grim Tim Dry True Navy, men's slim straight fit jeans, shown full length on a model.
    Nudie Jeans Grim Tim in Dry True Navy, men's slim straight fit jeans laid flat and folded to show the side profile.
    Nudie Jeans Grim Tim Dry True Navy, close-up of the front pocket showing the coin pocket, copper rivets, and orange threads.
    Nudie Jeans Grim Tim Dry True Navy, close-up of a pocket showing the dark comfort stretch denim and orange stitching detail.
    Nudie Jeans Grim Tim Dry True Navy jeans, close-up of the back pocket with navy embroidery and jacron patch.
    Nudie Jeans Grim Tim Dry True Navy, a close-up showing the texture of the dry true navy comfort stretch denim.
    Nudie Jeans Grim Tim in Dry True Navy, a pair of men's slim fit jeans shown laid flat.

    Grim Tim Dry True Navy

    280 NZD

    Jeans with a straight slim fit made in organic comfort stretch denim. With its slim fit, mid waist and straight leg Grim Tim is one of our most popular slim fits.
  • Nudie Jeans Gritty Jackson Dry Old, men's regular fit jeans shown laid flat.
    Nudie Jeans Gritty Jackson Dry Old, men's regular fit jeans shown from the back, laid flat against a white background.
    Nudie Jeans Gritty Jackson Dry Old, close-up of the zip fly, copper trims, tobacco stitching, and waistband brand logo.
    Nudie Jeans Gritty Jackson Dry Old, close-up of the back showing the jacron patch and indigo back pocket embroidery.
    Nudie Jeans Gritty Jackson Dry Old, close-up of the front pocket, showing rigid denim, tobacco stitching, and copper rivets.
    Nudie Jeans Gritty Jackson Dry Old, men's regular fit jeans in dark blue, shown laid flat against a white background.

    Gritty Jackson Dry Old

    300 NZD

    Regular fit jeans with a straight leg made from a 14.15 oz. dry denim greatness that resembles an old, '50s style, denim. Made from organic cotton.
  • Members only
    Nudie Jeans Steady Eddie II Dry Heavy jeans in Dry Blue, a men's regular tapered fit shown laid flat.
    Nudie Jeans Steady Eddie II Dry Heavy, men's regular tapered jeans, shown from the back laid flat against a white background.
    Nudie Jeans Steady Eddie II Dry Heavy, close-up of the front showing the button fly, copper trims and tobacco stitching.
    Nudie Jeans Steady Eddie II Dry Heavy, close-up of the back showing the jacron patch and signature orange pocket embroidery.
    Nudie Jeans Steady Eddie II Dry Heavy, a close-up of the front pocket with tobacco stitching and copper rivets.

    Steady Eddie II Dry Heavy

    300 NZD

    Regular-fit jeans with a tapered leg made from a heavy 14.9 oz. denim that will age with a pronounced '90s marble look. Made from organic cotton.
  • Members only
    Nudie Jeans Rad Rufus Dry Heavy in Dry Blue, a pair of men's regular fit jeans shown folded and laid flat.
    Nudie Jeans Rad Rufus Dry Heavy in Dry Blue, a men's regular fit jeans shown laid flat against a neutral background.
    Nudie Jeans Rad Rufus jeans in Dry Heavy, men's regular fit jeans shown laid flat.
    Nudie Jeans Rad Rufus in Dry Heavy, a pair of men's regular fit jeans shown folded and laid flat against a white background.
    Nudie Jeans Rad Rufus Dry Heavy, close-up of the back pocket with its signature tobacco-colored wave embroidery.
    Nudie Jeans Rad Rufus Dry Heavy, close-up of the copper button fly and tobacco stitching on the dark, rigid denim.

    Rad Rufus Dry Heavy

    300 NZD

    Regular fit jeans with a straight leg made with rigid, 14.9 oz heavy denim. Made from organic cotton.