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Nudie Jeans kicked off in Gothenburg in 2001, fueled by a love for dry denim, punk music, and snus. From day one, founders Maria Erixon Levin and Joakim Levin built Nudie Jeans on strong values, with sustainability and human rights at the core. Beyond fair wages, organic cotton, and transparency, they wanted to create a community that cares. Nudie Jeans began repairing jeans as early as 2007 because each pair is meant to be “forever jeans”—the kind you repair, not replace. Today, Nudie Jeans Repair Shops are places to get your jeans fixed (for free), resold, or donated to Nudie Jeans’ recycling program—all to create vintage, not garbage.

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The Naked Truth About Nudie Jeans - Our Sustainability Work
The Naked Truth About Nudie Jeans - Our Sustainability Work

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Nudie Jeans: born (and worn) to be different.

Staying true to our core values of reducing our environmental impact and ensuring fair wages at every step of the supply chain means cutting no corners. When it comes to sustainability, we know actions speak louder than words. At Nudie Jeans, we only use certified organic cotton, meaning that we reduce our environmental impact from the very first step in the process of making a pair of jeans. Grown without any artificial fertilizers, pesticides, or genetically modified seeds, organic farming methods eliminate the risks associated with hazardous chemicals used in conventional cotton farming. But it’s not just in the manufacturing process that we’re trying to reduce our impact. Every pair of organic cotton jeans comes with free repairs forever. So whatever men’s fit you choose, you can rest assured your jeans will become more beautiful over time – the more you wear them, the more you repair them.