Denim that doesn’t fade
Normally when you dye a fabric, the pigment cannot completely be fixated onto the yarn and fibers. You will end up with excess dye that remains unfixed on the surface. Eventually it will tear off as you wear and wash your garment.
In the EVERBLACK case, the method and type of dyestuff differs from the standard formula. It provides a stronger fixation resulting in great color fastness properties. It also minimizes excess dye and stabilizes the little that remains. This means the EVERBLACK jeans will keep its pitch black tone for 40 (or more) home washings.
The dyeing process is made according to OEKO-TEX standards.