Meet our friend Joel. When Joel was a kid, he either wanted to become a pirate or — a tattoo artist. The latter seemed easier and today he works in his own tattoo studio in Gothenburg.
We paid a visit to Joel’s studio Kosmos Tattoo and caught him in action together with his now well-worn Nudie Jeans selvage apron. When we were done at the studio we took the opportunity to follow Joel to his countryside home, where he gave us a tour of his dream project, a project that is to help him with his pursuit of a more sustainable lifestyle.
Nudie Jeans presents The Naked Truth About Joel Albertsson — Gothenburg, Sweden.