Drop4 2023 Presentation with video – Nudie Jeans®

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Call it humble beginnings or heritage. Still, after all these years, breaking in a pair of Kaihara selvage feels special.

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We started this journey in the small city of Gothenburg back in 2001. Our Swedish roots remind us every day to be good to the Earth and to each other. It's not just about organic cotton and transparent processes; it's about building a community that cares.

So here's the deal: every pair of jeans we make is designed to be your 'forever jeans.' They're the kind you'll want to repair, not replace. The kind you'll hand down to your kids, who'll hand them down to theirs. We're not just making clothes; we're creating future classics. Clothes that become vintage, instead of garbage.