The Naked Truth About – Johan Åberg

When Johan Åberg found the indigo molecule, he fell in love with it. His passion for this organic dye compound has led to the creation of an own blue universe.

We visited Johan’s Gothenburg-based studio to see him at work and hear more about how his obsession with indigo came about. He was not shy to give insights about his dye techniques, show us some of his traditional Japanese shibori and sashiko reparations, and give some insight behind Dye for Indigo philophosy.

Nudie Jeans presents The Naked Truth About Johan Åberg — Gothenburg, Sweden.

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Curated By Peanut Butter Wolf

In late 2019 a few of us from the Nudie Jeans Brand Marketing Team were in Los Angeles for the ComplexCon event held in Long Beach. While in LA, we had the opportunity to meet up with Peanut Butter Wolf, the founder of the legendary record label Stones Throw Records.