The decision to use organically grown and harvested cotton is self-evident. If there is a method to make the land where the cotton is grown and harvested stronger and more sustainable, but also make our product more sustainable, there is no other option. We keep striving towards presenting an entire collection made from organic cotton.

Growing cotton the conventional way is a chemical intense process. These chemicals can pollute both the soil and the water. Organic cotton is grown without any artificial fertilizers, pesticides or genetically modified cotton.

A life cycle analysis comparing organic cotton with conventionally grown cotton shows that organic cotton has a 46% reduced global warming potential, 70% less acidification potential, 26% reduced eutrophication potential (soil erosion), 91% reduced blue water consumption and 62% reduced primary energy demand.Source: Textile Exchange life cycle analysis.

FAIRTRADE CERTIFIED COTTONBy growing Fairtrade certified cotton, farmers receive a minimum price when selling their crop, which aims to cover the costs of sustainable production. And by selling the cotton to Fairtrade, the farmers receive a Fairtrade Premium, to invest in their communities, building schools, roads and health care facilities.

Living wages

In some countries there’s a difference between minimum wages and the actual cost of living. We pay our share of living wages to the workers involved in the manufacturing of our clothes in India.

Around 70% of our garments are made in Europe where wages are on a different level.

In collaboration with the garment factories we bear the responsibility to provide a safe, fair and ethical working environment for all the people who are involved in the manufacture of our clothes.

We work together with only a handful of partners, all of whom are required to comply with our code of conduct. Our membership of Fair Wear Foundation is a key element ensuring that everyone across the production chain works under fair conditions.


An independent, non-profit organization striving to improve working conditions in the textile industry.

The foundation is an initiative by trade organizations in the textile sector, trade unions and NGO’s. Fair Wear Foundation verifies that member companies implement a Code of Labour Practice along their supply chain and checks compliance by monitoring audits and remediation efforts. Annual reporting by member companies and by FWF itself promotes transparency at all levels. Nudie Jeans is a member since November 2009.


A non-profit organisation that supports the farming and trading of organically grown cotton.


Our Fairtrade cotton is bought from Chetna Organic, an Indian non-governmental organization. Chetna Organic is working with small and marginal farmers to improve their livelihood possibilities thought sustainable cotton farming.

The Chetna Coalition is a newly started project where a number of brands have joined forces, and are together working to improve the organic cotton supply chain by planning their procurement for the following year. By communicating the demand to the farmers within Chena organic the farmers get the possibility to plan their farming and know from the start that they will have a market for the cotton they grow. At the same time the brands can have an assured source of organic fabric when planning the products.

Production guide

In addition to audits, Nudie Jeans representatives visit our suppliers on a regular basis. Most of our suppliers and subcontractors carry out production all year around, but during production peaks we visit more often. Many of these visits are unannounced.

There is documentation of all our audit findings, for every unit where we have made audits, and/or are in the process of improving conditions. You can download a summary of these documents as PDFs.

If you have any questions regarding the summary or the factories we work with, please contact us at


The idea behind the Nudie Jeans Repair Shops is that our jeans can be repaired, resold as second-hand or even donated to the Nudie Jeans recycling program at the self-same store from which they were bought.

Our ambition is to create a jeans-over-the-counter type culture – in the same way as buying cheese, fish and meat at the market – in which vendors use their expertise to pinpoint the customer’s needs and provide a perfectly tailored solution.

44 021pairs of worn Nudie Jeans denim were repaired at the Nudie Jeans Repair Shops during 2017.

The concept is underpinned by the Nudie Jeans Eco-cycle philosophy – and jeans over the counter is the first step. The next stage is to develop a well-equipped, high profile repair station. By ensuring the sewing machines – one specialised in hemming, one in repairs – are clearly visible through the shop window and when entering the store, the concept takes centre stage. Instead of throwing the jeans in small piles in the corner waiting to be repaired or collected, they are displayed on the most visible spot in the shop.

The concept becomes a kind of living gallery, where customers contribute for short periods with their pairs of worn-out, much-loved jeans.

If there’s no Repair Shop round the corner where you live, you can order order the free of charge Repair Kit.

In the end it’s all about looking after things, breaking your jeans in, creating your own look and mending them in your own way.

  1. Crotch repair made at
    the Nudie Jeans Repair Shop at Vallgatan in Göteborg.
  2. Handmade pocket fix using the Repair Kit.

It’s all about looking after things, breaking your jeans in, creating your own look and mending them in your own way. It is deeply rooted part of Nudie Jeans to encourage the care of things that actually get more beautifaul as they age. Things that bear your own history and are timeless. That’s we continue to pass on the message about preserving what you love and is worth looking after.

If you feel like breaking up with that old favorite pair of yours, hand them in at any of our Repair Shops for 20% off on a new pair.

We wash and repair each pair and put them back in the shop as second-hand articles. These used and and repaired jeans have achieved the Swedish "Good Environmental Choice" eco label.


Over the years Nudie Jeans has launched a number of recycled products and projects. It took off in 2007 with the Denim Maniacs program, and has since then involved dry denim jeans, rag rugs and camper seats, all recycled from old worn out Nudie Jeans denim.

IN-AND-OUT SEAM CAMPER SEATThis foldable camper seat is braided by hand, using the in and outseam of nine pairs of rigid Nudie jeans, one belt and one leather patch. There are only 250 made and each one is unique.
The In-and-Out Seam Camper Seat can be used as a stool, but it could just as well be seen as an art piece. The beautiful braided seat and the simple construction makes you want to hang it on the wall.

LILL-MATS & STOR-MATSThe Swedish trasmatta – rag rug in a more international tongue – is made from shredded leg pieces of the Nudie Jeans denim used for the In-and-Out Seam Camper Seat. The names we chose is a classic principle to distinguish people with the same name from each other.

Lill-Mats is the smaller rug, the measurements are 140x70 centimeters, and it’s made in a limited run of 275 pieces. Stor-Mats measures 240x170 centimeters, and is limited to just 75 pieces.

The Monty Five Panel Cap is made from old cut up Nudie Jeans.
The first step of make new yarn from old denim is to mill it down to a cotton-like pulp.
Grim Tim Post Recycle Dry. Made from old Nudie Jeans denim and 100% organic cotton.
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The Naked Truth About DenimOrange arrow
100% organic cotton denim
Social responsibility
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Offering free repair service
Reselling second hand products
Recycling worn out products
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