The decision to use organically grown and harvested cotton is self-evident. If there is a method to make the land where the cotton is grown and harvested stronger and more sustainable, but also make our product more sustainable, there is no other option. We keep striving towards presenting an entire collection made from organic cotton.
Growing cotton the conventional way is a chemical intense process. These chemicals can pollute both the soil and the water. Organic cotton is grown without any artificial fertilizers, pesticides or genetically modified cotton.
A life cycle analysis comparing organic cotton with conventionally grown cotton shows that organic cotton has a 46% reduced global warming potential, 70% less acidification potential, 26% reduced eutrophication potential (soil erosion), 91% reduced blue water consumption and 62% reduced primary energy demand.Source: Textile Exchange life cycle analysis.
FAIRTRADE CERTIFIED COTTONBy growing Fairtrade certified cotton, farmers receive a minimum price when selling their crop, which aims to cover the costs of sustainable production. And by selling the cotton to Fairtrade, the farmers receive a Fairtrade Premium, to invest in their communities, building schools, roads and health care facilities.