This is
Nudie Jeans

It all starts with a pair of drys

  • Dry
  • Used 6 weeks
  • Used 12 weeks
  • Used 18 weeks
  • Used 24 weeks
  • Used 24 weeks+wash

No matter what your jeans looked like when you bought them, they all started out as a pair of dry denim. Those pre-washed and pre-distressed favorites of yours may look like they’ve been to hell and back, but from the beginning they were all dark indigo denim.

The touch, smell and deep blue shade of raw, unwashed denim fabric is evidence of true craftsmanship. And it’s there, in the dry denim and in the subsequent act of breaking-in a pair of dry denim that the heart of Nudie Jeans lies.

For many people, nothing beats the smell of a new pair of dry jeans. Literally, it’s the smell of craftsmanship. At every stage, from the harvesting of the cotton, through to the indigo dyeing and the weaving, down to the sewing, men and women have used their hands to create your jeans.

When you slip into a new pair of drys, another kind of craftsmanship begins – the breaking-in. For some people, breaking in jeans is a sport. And for all of us, it’s definitely a challenge.

Breaking in a pair of dry jeans is a journey lasting six months. The outcome depends on how you travel. Sitting around in the office won’t grace the denim as much as if used while repairing motorcycles. Regardless of your lifestyle, your jeans become a log of the months gone by – you might even end up with a few amusing anecdotes referring to different stains, abrasions, or scrapings. When you’ve come this far, you and your new stiff drys will have gone from being separate entities to a unity – a second skin.

Compared to a new pair of dry jeans, the smell of a well-worn pair just before wash is a completely different matter.

It’s a smell that could most probably raise the dead.
But it’s most definitely the smell of a winner.

NewWorn 8 months
Be proud of your journey.
Start a new one here:
Dry Denim

How to break in your dry denim

Wear your dry indigo dyed jeans daily for about 6 months and you will literally end up with a second skin – a one of a kind pair of jeans shaped by you.

  1. Start with a pair of dry Nudie Jeans. For best results, choose rigid dry denim.
  2. Wear your jeans every day. The longer you wear them the more character and attitude they acquire.
  3. Rub with a damp cloth if you need to remove stains.
  4. If you need to get rid of a smell, hang your jeans outside in windy weather. Additionally, you can turn them inside out, shaking them well.
  5. When it’s finally time to wash your well-worn jeans, wash them inside out. Stretch the inseam while the jeans are damp. Hang dry, don’t tumble dry.

Why does indigo fade?

During the dyeing process, the natural cotton warp yarn is dipped into a number of indigo dye baths where it gradually turns to a deep blue colour. As indigo dye can’t be completely fixated onto the cotton fibres – the colour will bleed and fade as long as the denim is worn.

When it comes to pre-washed jeans, there is no point in waiting six months before first wash. We have already done that job for you.

A cotton warp thread scraped with the edge of a knife. The indigo dye has bled out revealing the white core. The same principle applies when wearing a pair of dry jeans.

How to wash your jeans

So how do you go about washing your jeans? Well, like all things denim there’s a few things to keep in mind when you wash your dry, pre-washed and black denim.

DRY INDIGO DENIM
We recommend 6 or more months of daily wear before washing. Why? Because we dig that worn in look where your jeans tell a story. Washing your denim too early is great if you want an even, clear blue tone. There are no right or wrong way to break in denim as long as you love and respect your jeans.
PRE-WASHED DENIM
These have already been "worn in" and washed during production, and you could go ahead and wash your jeans straight away. However, if they aren’t dirty but you feel the need to freshen them up, we recommend you take the environment into consideration and hang them outside for while instead of washing them.
DRY BLACK DENIM
Even though you might get some beautiful wear and tear in terms of honeycombs and mustaches, your black jeans will lose the color faster. All our black denim options can be re-dyed, so if you want them to stay pitch black, we recommend you do this every now and then.

TURN THE JEANS INSIDE OUT before washing. Use little detergent without bleach to prevent snakeskin or bad wash effects. For black denim use a detergent made for black fabrics. Once the washing cycle done, immediately stretch the inseam and waist line to minimize the shrinkage rate and let them hang dry. All denim retracts when washed and they might feel somewhat tight when you put them on. Don’t worry, they will stretch out after a while.

THE NAKED TRUTH ABOUT DENIM

They all started out stiff and dry, were all loved and worn for a long time. Some of them have been repaired for free at our Repair Shops, and some have been repaired by the person who originally wore them. They all carry history in every rip and repair, like pages in a diary.

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Start a new one here:

Dry denim
Find a repair shopOrder the repair kit

The decision to use organically grown and harvested cotton is self-evident. If there is a method to make the land where the cotton is grown and harvested stronger and more sustainable, but also make our product more sustainable, there is no other option. We keep striving towards presenting an entire collection made from organic cotton.

Growing cotton the conventional way is a chemical intense process. These chemicals can pollute both the soil and the water. Organic cotton is grown without any artificial fertilizers, pesticides or genetically modified cotton.

A life cycle analysis comparing organic cotton with conventionally grown cotton shows that organic cotton has a 46% reduced global warming potential, 70% less acidification potential, 26% reduced eutrophication potential (soil erosion), 91% reduced blue water consumption and 62% reduced primary energy demand.Source: Textile Exchange life cycle analysis.

FAIRTRADE CERTIFIED COTTONBy growing Fairtrade certified cotton, farmers receive a minimum price when selling their crop, which aims to cover the costs of sustainable production. And by selling the cotton to Fairtrade, the farmers receive a Fairtrade Premium, to invest in their communities, building schools, roads and health care facilities.

Living wages

In some countries there’s a difference between minimum wages and the actual cost of living. We pay our share of living wages to the workers involved in the manufacturing of our clothes in India.

Around 70% of our garments are made in Europe where wages are on a different level.

In collaboration with the garment factories we bear the responsibility to provide a safe, fair and ethical working environment for all the people who are involved in the manufacture of our clothes.

We work together with only a handful of partners, all of whom are required to comply with our code of conduct. Our membership of Fair Wear Foundation is a key element ensuring that everyone across the production chain works under fair conditions.

FAIR WEAR FOUNDATION

An independent, non-profit organization striving to improve working conditions in the textile industry.

The foundation is an initiative by trade organizations in the textile sector, trade unions and NGO’s. Fair Wear Foundation verifies that member companies implement a Code of Labour Practice along their supply chain and checks compliance by monitoring audits and remediation efforts. Annual reporting by member companies and by FWF itself promotes transparency at all levels. Nudie Jeans is a member since November 2009.

TEXTILE EXCHANGE

A non-profit organisation that supports the farming and trading of organically grown cotton.

CHETNA COALITION

Our Fairtrade cotton is bought from Chetna Organic, an Indian non-governmental organization. Chetna Organic is working with small and marginal farmers to improve their livelihood possibilities thought sustainable cotton farming.

The Chetna Coalition is a newly started project where a number of brands have joined forces, and are together working to improve the organic cotton supply chain by planning their procurement for the following year. By communicating the demand to the farmers within Chena organic the farmers get the possibility to plan their farming and know from the start that they will have a market for the cotton they grow. At the same time the brands can have an assured source of organic fabric when planning the products.

Production guide

In addition to audits, Nudie Jeans representatives visit our suppliers on a regular basis. Most of our suppliers and subcontractors carry out production all year around, but during production peaks we visit more often. Many of these visits are unannounced.

There is documentation of all our audit findings, for every unit where we have made audits, and/or are in the process of improving conditions. You can download a summary of these documents as PDFs.

If you have any questions regarding the summary or the factories we work with, please contact us at csr@nudiejeans.com

EVERY PAIR
OF NUDIE JEANS
COMES WITH A PROMISE
OF FREE REPAIRS

The idea behind the Nudie Jeans Repair Shops is that our jeans can be repaired, resold as second-hand or even donated to the Nudie Jeans recycling program at the self-same store from which they were bought.

Our ambition is to create a jeans-over-the-counter type culture – in the same way as buying cheese, fish and meat at the market – in which vendors use their expertise to pinpoint the customer’s needs and provide a perfectly tailored solution.

The concept is underpinned by the Nudie Jeans Eco-cycle philosophy – and jeans over the counter is the first step. The next stage is to develop a well-equipped, high profile repair station. By ensuring the sewing machines – one specialised in hemming, one in repairs – are clearly visible through the shop window and when entering the store, the concept takes centre stage. Instead of throwing the jeans in small piles in the corner waiting to be repaired or collected, they are displayed on the most visible spot in the shop.

The concept becomes a kind of living gallery, where customers contribute for short periods with their pairs of worn-out, much-loved jeans.

If there’s no Repair Shop round the corner where you live, you can order order the free of charge Repair Kit.

In the end it’s all about looking after things, breaking your jeans in, creating your own look and mending them in your own way.

COMBO REPAIR:
  1. Crotch repair made at
    the Nudie Jeans Repair Shop at Vallgatan in Göteborg.
  2. Handmade pocket fix using the Repair Kit.
JEANS ARE MEANT
TO BE USED
— AND REUSED

It’s all about looking after things, breaking your jeans in, creating your own look and mending them in your own way. It is deeply rooted part of Nudie Jeans to encourage the care of things that actually get more beautifaul as they age. Things that bear your own history and are timeless. That’s we continue to pass on the message about preserving what you love and is worth looking after.

If you feel like breaking up with that old favorite pair of yours, hand them in at any of our Repair Shops for 20% off on a new pair.

We wash and repair each pair and put them back in the shop as second-hand articles. These used and and repaired jeans have achieved the Swedish "Good Environmental Choice" eco label.

TEARING IT APART
TO GET IT TOGETHER

Over the years Nudie Jeans has launched a number of recycled products and projects. It took off in 2007 with the Denim Maniacs program, and has since then involved dry denim jeans, rag rugs and camper seats, all recycled from old worn out Nudie Jeans denim.

IN-AND-OUT SEAM CAMPER SEATThis foldable camper seat is braided by hand, using the in and outseam of nine pairs of rigid Nudie jeans, one belt and one leather patch. There are only 250 made and each one is unique.
The In-and-Out Seam Camper Seat can be used as a stool, but it could just as well be seen as an art piece. The beautiful braided seat and the simple construction makes you want to hang it on the wall.

LILL-MATS & STOR-MATSThe Swedish trasmatta – rag rug in a more international tongue – is made from shredded leg pieces of the Nudie Jeans denim used for the In-and-Out Seam Camper Seat. The names we chose is a classic principle to distinguish people with the same name from each other.

Lill-Mats is the smaller rug, the measurements are 140x70 centimeters, and it’s made in a limited run of 275 pieces. Stor-Mats measures 240x170 centimeters, and is limited to just 75 pieces.

The Monty Five Panel Cap is made from old cut up Nudie Jeans.
The first step of make new yarn from old denim is to mill it down to a cotton-like pulp.
Grim Tim Post Recycle Dry. Made from old Nudie Jeans denim and 100% organic cotton.
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OUR PRODUCT
IS MADE WITH:
100% organic cotton denim
Social responsibility
Transparent production
WE STRIVE FOR SUSTAINABLE
CONSUMPTION PATTERNS BY:
Offering free repair service
Reselling second hand products
Recycling worn out products
A HIGH
QUALITY
PRODUCT
MADE IN
A FAIR WAY
Nudie Jeans