Name: Start your own f*cking brand Book English
Brand: Nudie Jeans Co
SKU: 190632997
Price: 35 CAD
Availability: InStock

Start your own f*cking brand

Maria Erixon founded the denim brand Nudie Jeans with Joakim Levin, her husband at the time, in 2001. Today the company has annual sales of over SEK 400 million; it is one of Sweden’s best-known international brands and a global lodestar in sustainable fashion. The book offers a unique insight into the company’s journey, successes and setbacks. 

“At the time, we were almost the only company building a brand based tangibly on values. When we started Nudie Jeans in 2001, we decided that environmental awareness and human rights would permeate everything we did. The world has largely caught up in 2019 and as we’ve grown, opportunities have opened up to us to be able to contribute to the journey. We’re trying to make good use of the chance,” writes Maria Erixon in the book.

In the book Start Your Own F*cking Brand, Maria writes about the little company that became a global brand, about successes and setbacks, and the sacrifices that entrepreneurship requires. The book is also a love letter to denim and the indigo dye that turns each pair of jeans into a unique work of art – and to everyone who has been part of the journey. 

No Size

Start your own f*cking brand Book English

Black

Western Silver Belt Black

Bergendahl Wallet Zip Black

Silk Scarf Floral Multi

Cream

Hagdahl Wallet New Logo Cream

Silk Scarf Hidden Tracks Multi

Navy

Winter Cap Ear Flap Navy

Cognac

Bergendahl Wallet Zip Cognac

Falksson Beanie NJCO Black

Beige

Falksson Beanie NJCO Beige

Saffron

Falksson Beanie NJCO Saffron

Mocha

Naval Wool Beanie Mocha

Start your own f*cking brand Book Swedish

Men's accessories

English Version
14,5 x 21,6 cm
By Maria Erixon

Start your own f*cking brand Book English

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