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Story

Nudie Jeans kicked off in Gothenburg in 2001, fueled by a love for dry denim, punk music, and snus. From day one, founders Maria Erixon Levin and Joakim Levin built Nudie Jeans on strong values, with sustainability and human rights at the core. Beyond fair wages, organic cotton, and transparency, they wanted to create a community that cares. Nudie Jeans began repairing jeans as early as 2007 because each pair is meant to be “forever jeans”—the kind you repair, not replace. Today, Nudie Jeans Repair Shops are places to get your jeans fixed (for free), resold, or donated to Nudie Jeans’ recycling program—all to create vintage, not garbage.

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Grill

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Grey, greyer, greyest

16

'Gråväder', or grey weather, is the typical atmospheric condition in Göteborg, with grey skies setting the tone from fall through winter and early spring, capturing the mood of these seasons.

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  • Nudie Jeans Lean Dean in Dry Black Selvage, a men's slim tapered jean worn by a model and shown from the front.
    Nudie Jeans Lean Dean Dry Black Selvage, men's slim fit jeans shown laid flat against a light background.
    Nudie Jeans Lean Dean Dry Black Selvage, men's slim tapered fit jeans in black shown from behind on a model.
    Nudie Jeans Lean Dean in Dry Black Selvage, a pair of men's slim fit jeans laid flat and folded.
    Nudie Jeans Lean Dean in Dry Black Selvage, close-up of the rolled-up cuff showing the signature selvage detail.
    Nudie Jeans Lean Dean Dry Black Selvage, close-up of the coin pocket with white selvage detail and antique silver trims.
    Nudie Jeans Lean Dean Dry Black Selvage, close-up of the dry black stretch selvage denim fabric.
    Nudie Jeans Lean Dean Dry Black Selvage, close-up of the turned-up cuff showing the white selvage edge detail.
    Nudie Jeans Lean Dean Dry Black Selvage, close-up of the back showing the black pocket embroidery and jacron patch.
    Nudie Jeans Lean Dean in Dry Black Selvage, men's slim tapered jeans shown laid flat against a white background.

    Lean Dean Dry Black Selvage

    240 USD

    Without a doubt a favorite of ours - the almighty slim, tapered, fit Lean Dean in a crispy dry black comfort stretch selvage denim.
  • Nudie Jeans Grim Tim jeans in Dark Cove, a pair of men's slim straight jeans with a faded black wash, laid flat.
    Nudie Jeans Grim Tim Dark Cove, a pair of men's slim fit jeans in a mid-grey wash, shown on a model from the back.
    Nudie Jeans Grim Tim Dark Cove, men's slim straight jeans in a mid-grey wash, worn by a model against a white background.
    Nudie Jeans Grim Tim jeans in Dark Cove, a pair of men's slim fit jeans folded and laid flat against a white background.
    Nudie Jeans Grim Tim Dark Cove, close-up of the front pocket with coin pocket, antique silver rivets, and washed grey denim.
    Nudie Jeans Grim Tim Dark Cove, slim straight jeans in a mid-grey wash, shown on a model standing at a three-quarter angle.
    Nudie Jeans Grim Tim Dark Cove, close-up of the leg opening showing the washed grey comfort stretch denim.
    Nudie Jeans Grim Tim Dark Cove, close-up of the back pocket showing the signature black stitching and black jacron patch.

    Grim Tim Dark Cove

    195 USD

    Slim fit stretch jeans with a straight leg in a mid-grey wash with a worn-in and washed-out look. Made from organic cotton.
  • Nudie Jeans Uno Everyday Tee in Chalk White, shown from the front on a male model.
    Nudie Jeans Uno Everyday Tee in Chalk White, a men's relaxed fit t-shirt laid flat.
    Nudie Jeans Uno Everyday Tee in Chalk White, a men's relaxed fit t-shirt shown from the back on a model.
    Nudie Jeans Uno Everyday Tee in Chalk White, close-up of the hem showing the external orange Nudie Jeans Co. logo tag.
    Nudie Jeans Uno Everyday Tee in Chalk White, close-up on a model showing the crew neck, shoulder, and sleeve.

    Uno Everyday Tee Chalk White

    80 USD

    Relaxed fit crew neck tee in organic cotton jersey.
  • Nudie Jeans Steady Eddie II Dry Black Selvage, a pair of men's regular fit jeans laid flat against a white background.
    Nudie Jeans Steady Eddie II Dry Black Selvage, men's regular fit jeans shown folded and laid flat against a white background.
    Nudie Jeans Steady Eddie II Dry Black Selvage, a close-up shot of the cuffed leg showing the selvage seam detail.
    Nudie Jeans Steady Eddie II Dry Black Selvage, close-up of the front pocket area showing the selvage trim on the coin pocket.
    Nudie Jeans Steady Eddie II Dry Black Selvage, close-up of the back pocket with black embroidery and the black jacron patch.
    Nudie Jeans Steady Eddie II Dry Black Selvage, a pair of men's regular tapered fit jeans shown laid flat.

    Steady Eddie II Dry Black Selvage

    280 USD

    Regular-fit jeans with a tapered leg crafted from our all-time favorite Japanese black selvage denim. This 14.5 oz. organic selvage denim is a testament to Kurabo Mills' blend of heritage and innovative denim craftsmanship.
  • Nudie Jeans Tuff Tony in Black Vintage, a pair of men's loose-fit jeans, shown on a model leaning against a fence outdoors.
    Nudie Jeans Tuff Tony in Black Vintage, rear side view of a model wearing the loose fit jeans next to a chain-link fence.
    Nudie Jeans Tuff Tony Black Vintage, men's loose fit wide-leg jeans worn by a model against a white studio background.
    Nudie Jeans Tuff Tony in Black Vintage, a men's loose fit jean shown laid flat.
    Nudie Jeans Tuff Tony Black Vintage, a men's loose fit jean shown from a three-quarter back view on a model.
    Nudie Jeans Tuff Tony in Black Vintage, men's loose fit jeans laid flat and folded in half.
    Nudie Jeans Tuff Tony in Black Vintage, a close-up of the front pocket, waistband, and copper rivets.
    Nudie Jeans Tuff Tony Black Vintage, close-up of the back pocket showing the signature stitching and black jacron patch.
    Nudie Jeans Tuff Tony Black Vintage, close-up of the wide leg opening showing the rigid black vintage denim and stitching.
    Nudie Jeans Tuff Tony in Black Vintage, a close-up of the washed black rigid denim fabric.

    Tuff Tony Black Vintage

    195 USD

    Wide-legged loose-fit jeans in a vintage-like cold-cast black wash with rich marbling texture and subtle bluish highlights. Made from organic cotton.
  • Nudie Jeans August Rib Wool sweater in Navy, a men's regular fit sweater worn by a model against a white background.
    Nudie Jeans August Rib Wool sweater in Navy, a men's regular fit crew neck sweater laid flat.
    Nudie Jeans August Rib Wool sweater in Navy, close-up of the ribbed crew neck on a model.
    Nudie Jeans August Rib Wool sweater in Navy, a men's regular fit knit shown from the back on a model.
    Nudie Jeans August Rib Wool Navy, close-up of the sweater's ribbed cuff and sleeve.
    Nudie Jeans August Rib Wool sweater in Navy, a men's regular fit knit shown on a model from a three-quarter angle.
    Nudie Jeans August Rib Wool sweater in Navy, a men's regular fit rib knit sweater shown laid flat against a white background.

    August Rib Wool Navy

    280 USD

    Crew neck, rib knit sweater made with organic wool. Regular fit.
  • Nudie Jeans Rad Rufus in Black Vintage, a men's regular fit jean, shown on a model as part of a full black denim outfit.
    Nudie Jeans Rad Rufus in Black Vintage, a pair of men's regular fit jeans shown laid flat.
    Nudie Jeans Rad Rufus in Black Vintage, men's regular fit jeans shown on a model from the front.
    Nudie Jeans Rad Rufus jeans in Black Vintage, folded and laid flat to show the side profile against a white background.
    Nudie Jeans Rad Rufus in Black Vintage, men's regular fit jeans shown from the back on a model.
    Nudie Jeans Rad Rufus in Black Vintage, close-up of the front pocket showing the coin pocket and copper rivets.
    Nudie Jeans Rad Rufus jeans in Black Vintage, close-up of the back showing the black jacron patch and pocket embroidery.
    Nudie Jeans Rad Rufus in Black Vintage, close-up of the leg opening showing the chain stitch hem.
    Nudie Jeans Rad Rufus in Black Vintage, close-up of the rigid denim fabric.

    Rad Rufus Black Vintage

    195 USD

    High-waist regular fit jeans with a straight leg in a vintage-like cold-cast black wash featuring rich marbling and bluish highlights. Made from organic cotton.
  • Nudie Jeans Rad Rufus Dry Black Selvage, men's regular fit jeans in black, shown laid flat.
    Nudie Jeans Rad Rufus Dry Black Selvage, back of the men's regular fit black jeans with rolled cuffs, laid flat.
    Nudie Jeans Rad Rufus Dry Black Selvage, close-up of the coin pocket showing the selvage detail and antique silver trims.
    Nudie Jeans Rad Rufus Dry Black Selvage, a close-up of the rigid black Japanese selvage denim showing the twill weave.
    Nudie Jeans Rad Rufus Dry Black Selvage, close-up of the back showing the black jacron patch and pocket detailing.
    Nudie Jeans Rad Rufus Dry Black Selvage, close-up of the turned-up cuff showing the orange and white selvage seam detail.

    Rad Rufus Dry Black Selvage

    280 USD

    High-waist, regular-fit jeans in 14.5 oz Japanese black selvage denim. The tight weave and unique yarn-dyeing yield striking fades with wear. Made from organic cotton.
  • Nudie Jeans Jonas Dry Black Selvage, a men's slim fit denim shirt in black dry selvage denim, shown laid flat.
    Nudie Jeans Jonas Dry Black Selvage, a close-up of the men's black shirt showing its western yoke, collar, and chest pockets.
    Nudie Jeans Jonas Dry Black Selvage, a men's slim fit shirt in dry black denim, laid flat to show its white selvage detail.
    Nudie Jeans Jonas Dry Black Selvage, a close-up of the black denim shirt's cuff and placket showing the white selvage detail.

    Jonas Dry Black Selvage

    280 USD

    Slim fit denim shirt made in crispy 12.75 oz. dry black denim that will age beautifully with wear.
  • Nudie Jeans Tiny Turner II Black Stone Denim, shown from the back on a young child in a cowboy hat kicking a soccer ball.
    Nudie Jeans Tiny Turner II in Black Stone Denim, kids' regular fit jeans laid flat against a white background.
    Nudie Jeans Tiny Turner II Black Stone Denim, close-up of the front pocket, coin pocket and copper rivets.
    Nudie Jeans Tiny Turner II Black Stone Denim, a pair of kids' regular fit jeans laid flat, showing the back.
    Nudie Jeans Tiny Turner II Black Stone Denim, close-up of the tan jacron patch and back pocket with black stitching.
    Nudie Jeans Tiny Turner II in Black Stone Denim, close-up of the waist showing the copper trims and Nudie Jeans Co. label.

    Tiny Turner II Black Stone Denim

    120 USD

    Organic, regular-fit, washed black jeans for kids maneuvering the wild.
  • Nudie Jeans Breezy Britt in Aged Black, women's regular tapered jeans, shown from the front on a model.
    Nudie Jeans Breezy Britt jeans in Aged Black, a women's regular tapered fit, shown laid flat against a white background.
    Nudie Jeans Breezy Britt in Aged Black, close-up shot of the front showing the coin pocket, copper trims, and button fly.
    Nudie Jeans Breezy Britt in Aged Black, a women's regular tapered fit jean, shown from behind on a model.
    Nudie Jeans Breezy Britt in Aged Black, a women's regular tapered fit jean, folded flat against a white background.
    Nudie Jeans Breezy Britt in Aged Black, close-up of the back showing the black pocket stitching and black jacron patch.
    Nudie Jeans Breezy Britt in Aged Black, close-up of the hem showing the black stitching and rigid denim.
    Nudie Jeans Breezy Britt in Aged Black, a close-up showing the texture of the black rigid denim fabric.

    Breezy Britt Aged Black

    195 USD

    Regular tapered fit in a first-step, worn-in black denim wash. Made with organic cotton.
  • A child wearing the Nudie Jeans Tiny Tee It Is Not Me in off-white, paired with dark jeans and standing outdoors.
    Nudie Jeans Tiny Tee It Is Not Me in Offwhite, a kids' unisex t-shirt shown laid flat against a white background.
    Nudie Jeans Tiny Tee It Is Not Me in Offwhite, close-up of the "It's not me. It's you." chest print.
    Nudie Jeans Tiny Tee It Is Not Me in Offwhite, close-up of the short sleeve showing the hem stitching detail.
    Nudie Jeans Tiny Tee It Is Not Me in Offwhite, close-up of the crew neck and chest print.

    Tiny Tee It Is Not Me Offwhite

    40 USD

    Crew neck t-shirt made in organic and Fairtrade cotton. Print on the chest.
  • Nudie Jeans Uno Everyday Tee in Black, worn by a model with his arms crossed, standing on a dock by the water.
    Nudie Jeans Uno Everyday Tee in Black, a men's relaxed fit t-shirt shown laid flat against a white background.
    Nudie Jeans Uno Everyday Tee in Black, close-up showing the crew neck, shoulder, and sleeve detail.
    Nudie Jeans Uno Everyday Tee in Black, close-up of the hem showing the woven Nudie Jeans Co. logo tag.

    Uno Everyday Tee Black

    80 USD

    Relaxed fit crew neck tee in organic cotton jersey.
  • Nudie Jeans Anita Crochet Cardigan in Black, a women's macramé lace cardigan worn by a model and shown from the front.
    Nudie Jeans Anita Crochet Cardigan in Black, a women's regular fit cardigan, worn by a model viewed from the back and side.
    Nudie Jeans Anita Crochet Cardigan Black, a women's regular fit cardigan in black macramé lace, shown laid flat.
    Nudie Jeans Anita Crochet Cardigan in Black, a close-up showing the intricate macramé lace pattern, collar, and brand label.
    Nudie Jeans Anita Crochet Cardigan in black, a close-up showing the intricate macramé lace pattern and branded button.
    Nudie Jeans Anita Crochet Cardigan in Black, a close-up showing the intricate macramé lace pattern of the fabric.

    Anita Crochet Cardigan Black

    280 USD

    Cardigan made in beautiful black macramé lace from organic cotton and recycled polyester. Regular fit.
  • Nudie Jeans Joni T-shirt in Solid Offwhite, a women's regular fit tee worn by a model in front of a corrugated wall.
    Nudie Jeans Joni Solid T-shirt in Offwhite, a women's regular fit t-shirt shown laid flat against a white background.
    Nudie Jeans Joni T-shirt in Solid Offwhite, a women's regular fit t-shirt, hanging on a hanger against a wooden background.
    Nudie Jeans Joni T-shirt in Offwhite, a women's regular fit t-shirt worn by a model standing outdoors.
    Nudie Jeans Joni Solid T-shirt in Offwhite, close-up of the red NJ logo embroidered on the sleeve.
    Nudie Jeans Joni Solid T-shirt in Offwhite, a women's regular fit t-shirt shown laid flat against a white background.

    Joni Solid Offwhite

    70 USD

    Regular fit crew neck tee in organic cotton with a small NJ embroidery on the left sleeve.
  • Nudie Jeans Wide Heidi in Slow Black, a women's loose-fit, wide-leg jean, shown full-length on a model in an outdoor setting.
    Nudie Jeans Wide Heidi jeans in Slow Black, women's loose fit wide-leg jeans, laid flat.
    Nudie Jeans Wide Heidi in Slow Black, a women's loose fit, wide leg jean shown on a model from the front.
    Nudie Jeans Wide Heidi in Slow Black, women's wide-leg jeans shown from behind on a model.
    Nudie Jeans Wide Heidi Slow Black, women's wide-leg jeans shown folded sideways and laid flat against a white background.
    Nudie Jeans Wide Heidi jeans in Slow Black, a women's wide-leg fit shown from the front on a model.
    Nudie Jeans Wide Heidi Slow Black, close-up of the front pocket showing the waistband, belt loop, and copper rivets.
    Nudie Jeans Wide Heidi Slow Black, close-up of the back pocket detailing the black embroidery and jacron patch.
    Nudie Jeans Wide Heidi Slow Black, a close-up of the black rigid denim fabric showing the texture and weave.

    Wide Heidi Slow Black

    220 USD

    Loose-fit jeans with a wide leg and low waist in a black wash with dark grey highlights. The subtly worn-in look accentuates the denim's ring-spun texture. Made from organic cotton.