Pre-Spring 2018

In Pre-Spring 2018 you find worn in authentics, nostalgic corduroy’s, shimmering indigo’s and a new addition to the family of dry jeans - the lighter 11oz dry denim. Along the way we celebrate our hometown of Gothenburg with the limited Royal Embo and the three crowns Scribble Denim releases. Look for the new colorways Red Mantel, Cloudy Blue and Lion Beige.
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The Naked Truth About DenimOrange arrow
OUR PRODUCT
IS MADE WITH:
100% organic cotton denim
Social responsibility
Transparent production
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WE STRIVE FOR SUSTAINABLE
CONSUMPTION PATTERNS BY:
Offering free repair service
Reselling second hand products
Recycling worn out products
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A HIGH
QUALITY
PRODUCT
MADE IN
A FAIR WAY
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